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Network for a Healthy
California
Local Food and Nutrition Education
Orientation for FFY 2010 Awards
For important nutrition information visit www.cachampionsforchange.net. For food stamp information, call 877-847-3663. Funded by the USDA
Supplemental Nutrition Assistance Program, an equal opportunity provider and employer.
2
Icebreaker• Pair up with someone that you do not know.
Introduce yourself and tell your partner what organization you work with and where you live.
• Have your partner finish the following sentences (we will have about 10 minutes):1) One thing I look forward to doing with our
new LFNE project is . . . . .
2) My favorite form of physical activity is . . . .
3) The most delicious vegetable in the whole wide world is . . . .
• Introduce your partner to the group by stating their name, where they work, and their answer to one of the sentences above.
4
Day’s Agenda
1. Introduction to the Network 2. Contract Overview3. SNAP-Ed Guidelines4. Programmatic Network Requirements and
Guidelines
Lunch and walk, garden tours
5. Evaluation and Consultant Support6. Nutrition Education Materials7. Trainings and Meetings
5
Section 1 - Introduction
• History, Mission, Goals (GM Introduction)
• Organizational Chart• Network Units and Teams
(GM Program section 702)
• Regional Networks (GM Program section 904)
• Network Campaigns and Programs (GM Program section 701)
• Physical Activity Specialists (GM Program section 408 & 702H)
6
History of the Network
1997 USDA approves first state plan with 4 LIAs & 2 CDHS partners
1998 Official launch of Network
2005 Over 120 Network-funded projects, including LIAs, NIAs, Faith, and LFNE projects
2007 Official launch of new Network brand: Champions for Change
7
Mission Statement
The mission of the Network for a HealthyCalifornia (Network) is to create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases.
8
Goals
• Increasing Fruit & Vegetable Consumption• Increasing Physical Activity Levels• Increasing Food Security• Increasing Chronic Disease Prevention
9
Network Units and Teams
10
Research and Evaluation Unit (REU)
Goal: To advance the evidence base for large-scale, vertically integrated social marketing campaigns targeting food stamp eligible audiences
• Provides state-specific health statistics
and data through its statewide surveys. • Provides research and evaluation support
to Network funded projects.
11
Media and Communications Team
• Responsible for the development and execution of a statewide broad audience advertising effort and complementary public relations and publications support
• Covers three areas:– Marketing and Advertising– Public Relations– Publications Development and Distribution
• Technical Assistance Services
12
Network Messages Activity
• Scenario: a local news station wants to conduct an interview and wants to learn about your project and the Network
• What are the some key messages you would include in your interview?
13
Partnerships Team
• Oversees the Network Steering Committee (NSC), NSC Executive Committee, and NSC Subcommittees
• Manages projects that provide leadership and training/technical assistance with goals of improving nutrition education and increasing physical activity
14
15
Regional Networks
• The Regional Networks are a resource for YOU• Serve as a liaison between regional, state, and
federal programs• Support efforts among SNAP/food stamp
participants and similar low-income residents to eat healthy diets and get daily physical activity
• Accomplished through three core areas: – Coordination– Collaboration – Implementation of targeted campaigns and programs
16
Network for a Healthy California
Campaigns and Programs • Consists of five targeted campaigns and
programs that extend healthy eating and physical activity messages– Children's Power Play! Campaign– Latino Campaign– African American Campaign– Worksite Program– Retail Program
17
Network for a Healthy California—Children’s Power
Play! Campaign
www.networkforahealthycalifornia.net/PowerPlay
18
Network for a Healthy California—Latino Campaign
www.networkforahealthycalifornia.net/Latino
19
Network for a Healthy California—African American
Campaign
www.networkforahealthycalifornia.net/AfricanAmerican
20
Network for a Healthy California—Worksite
Program
Fit
Business
Kit cover
pic
www.networkforahealthycalifornia.net/Worksite
21
Network for a Healthy California—Retail Program
www.networkforahealthycalifornia.net/Retail
22
Physical Activity Specialists
• Each Regional Network has a designated Physical Activity Specialist. Their role is to:– Provide technical assistance on physical
activity promotions and offer trainings and consultation
– Maintain a regional resource directory of free or low-cost, accessible community physical activities
ww2.cdph.ca.gov/programs/CPNS/Documents/PhysicalActivityBrochure-CPNS.pdf
23
Section 2 – Contract Overview
• Funding (GM Introduction)
• Network State Staff Roles (GM Program section 102, 603 & 905)
• Contractor Responsibilities (GM Program section 103)
24
Funding
• Non-federal expenditures = State Share
• USDA funding received = Federal Share
• All LFNE funding = Federal Share
• To participate in the Network you must be able to document the amount of funding you spend on Nutrition Education
• For most agencies, this is primarily personnel time teaching Nutrition Education – Must be documented using weekly time logs
25
Network Staff: Contract Manager (CM)
• Provide fiscal oversight and technical assistance to contractors: – Budget justifications, budget revisions and source
documentation review– Contract, fiscal and administrative issues (including
negotiations and processing of contract)– Payment of invoices– Memorandums of Understanding and Subcontracts– Equipment management and tagging– Travel approval and reimbursement– Site visits and fiscal reviews– Ongoing technical assistance
26
Network Staff: Program Manager (PM)
• Provide program oversight and technical assistance to contractors: – Approve, guide development of and monitor progress
implementing the Scope of Work (SOW)– Clarify USDA guidelines– Progress report review and analysis– Site visits – Materials review and approval– Travel approval– Contract and programmatic issues [including
negotiations and Funding Application Packet (FAP) approval]
– Ongoing technical assistance
27
Network Staff: Program Compliance Team
• Conduct in-depth reviews for all Network contractors during a three year period.
• Review fiscal records and systems for one quarter of fiscal year to ensure compliance with USDA Guidance.
• Provide recommendations for program improvement.
• Guide development of a Program Improvement Plan (PIP) proposing a corrective action/change, if necessary.
• CM’s and PM’s will follow up with the contractor to ensure changes have been implemented.
28
Contractor Responsibilities
• Adhere to the contract agreement and complete SOW objectives and activities as scheduled
• Follow USDA guidelines, including target audience and fiscal documentation requirements
• Submit reports and invoices on time• Participate in site visits and desk reviews• Submit newly developed materials for
review• Communicate regularly and notify Network
state staff of any changes
29
Site Visits
• Program Compliance Review Team (PCR Team) visit (3 week notice)
• CM/PM and Evaluation Staff and Consultants visit will occur minimum once per 3 year contract cycle (2 weeks notice)
• USDA site visits may occur with advance notice
• Besides site visits, periodic Desk Reviews will be conducted periodically by CM
30
Section 3 – Network Guidelines
• USDA SNAP-Ed Website• USDA SNAP-Ed Plan Guidance• LIA Guidelines Manual • Allowable/Unallowable Chart
(GM Fiscal section 300)
• Food Stamp Promotion vs. Food Stamp Outreach (GM Program section 409)
• Program Letters
31
USDA SNAP-Ed Plan Guidance
http://www.nal.usda.gov/fsn/Guidance/2009.1SNAP-Ed%20Guidance.pdf
32
Allowable/Unallowable Activity
• Get into 3 – 4 small groups
• Discuss how you can turn the listed unallowable activities into allowable activities
• Hint: use the LIA Guidelines Manual and turn to section 300
33
Allowable and Unallowable Costs
Go to the Network homepage www.networkforahealthycalifornia.net
Click on Program Administration
Click on LIA
Click Guidelines Manual
Click on II. Fiscal Section
Download the Allowable and Unallowable Costs (GM Fiscal Section 300)
34
LIA/LFNE Guidelines Manual
35
Lunch!!!
• Magpie Caterers
• Fremont Garden/Sacramento Area Community Garden Coalition
• WE Garden
36
Promotion vs. Outreach(GM Program Section 409)
Promotion Outreach≠
Promotion: SNAP-Ed Allowable
Food Stamp Outreach: SNAP-Ed Unallowable
37
Food Stamp Outreach
• Providing assistance to individuals who might be eligible for SNAP/food stamp benefits that would help them make an informed decision whether to apply to the program
• The Network partners with California Association of Food Banks, Central Valley Health Network, and other agencies to conduct Food Stamp Outreach activities
38
Program Letters
• Intended to provide information, clarification, or updates on key topics related to SNAP-Ed program policies and procedures
• Sent to the Project Coordinator via Network blast emails
• All staff and subcontractors should be familiar with these notifications
39
Program Letters
www.networkforahealthycalifornia.net/ProgramLetters
40
Section 4 – Programmatic Network Requirements and Guidelines
• Important Dates • Funding Application Packet (FAP)
(GM Program section 200, 401, 907E, 300 & 600)
• Reporting Requirements (GM Program section 800)
• Evaluation (GM Program section 500)
41
Important Dates
42
Project Summary• Provides
comprehensive information about each Network contractor for the annual USDA Food Stamp Nutrition Education (SNAP-Ed) plan
• Will be sent out ~January for 2011 modifications (part of FAP)
43
Income Targeting Strategies
• Census tracts with at least 50% of the target audience ≤185% of FPL
• Schools with ≥50% students enrolled in Free and Reduced Priced Meals
• Proxy locations – automatically qualify based on similar income requirements for these programs or services
44
Income Targeting Resources
• Census Tracts– Geographic Information System (GIS)– Network’s list of Qualifying Census Tracts
• Free & Reduced Priced Meal Data– Data available on California Department of
Education website (www.cde.ca.gov)
• Proxy Sites (e.g., Food Banks, WIC Offices)
46
Informal Changes to SOW
• Minor SOW changes that do not alter the basic scope, goal, purpose or contract amount
• Must contact assigned Program Manager prior to making changes to the SOW
• Refer to the LIA Guidelines Manual for the Informal SOW Change Process
47
Reporting Requirements
www.networkforahealthycalifornia.net/ProgressReport
48
Reporting Requirements
• Two reporting periods each year– April
• SAAR (October – March)• Activity Tracking Form (October – March)• Semi-Annual Progress Report Form
– October• SAAR (April – September)• Activity Tracking Form (April – September)• Annual Progress Report Form (entire year)• Progress Report Narrative (entire year)• Attachments (SOW “Evaluation” column)
4949
Section 5 – Evaluation
• Introductions
• LFNE Evaluation Expectations
• Evaluation Resources
• Interactive Exercise
• Questions & Answers
5050
Introductions (1)
Dan and Denise Perales:
• We have over 25 years program evaluation experience
•We have served as evaluation consultants for the Network for over 10 years
•We serve as the primary evaluation contacts for all 17 LFNE Projects .
•We will serve as an evaluation resource and provide evaluation technical assistance.
5151
Introductions (2)State Level Responsibility:
• Barbara MkNelly, MS; CDPH Network Evaluation Specialist
• Barbara has CDPH-level responsibility for the LFNE evaluations.
• She is available to provide projects with suggestions on evaluation methods that are consistent
with the Network’s overall evaluation plan.
• Barbara & the Perales Evaluation Team (PET) will make joint site visits to each newly funded
LFNE project
5252
Evaluation Expectations•
Contractors are required to submit an evaluation plan including draft evaluation instruments
developed in consultation with the Perales Evaluation Team by September 30, 2010.
•The evaluation may utilize quantitative methods such as pre- and post-surveys, qualitative methods such as
focus groups or participatory learning and action activities or mixed methods
•Make program modifications in Years 2 & 3 that were informed by the project’s impact evaluation reports
• Retrospective presentation and report in final year
53
Benefits of Program Evaluation
• Evaluation can tell you if you’re reaching your priority population
• Evaluation can determine if your intervention methods are effective
• Evaluation findings can help you refine your intervention to achieve greater impact
• Evaluation can document the success of your program
• Evaluation can assist you in securing funding
5454
Program Evaluation •
Three types of program evaluation
Process Impact Long term Outcome
Process evaluation: Documents that activities were completed as written in the scope of work
Impact evaluation: Measures the effectiveness of a intervention by assessing behavior change or the factors
that directly influence behavior change (e.g., increasing fruit and vegetable intake)
Source: Perales, D.P., Fourney, A., MkNelly, B., & Mammary, E. (2009). Evaluating and improving health promotion programs. In Fertman, C., & Allensworth, D. Health Promotion Programs: From Theory to Practice.
San Francisco: Jossey-Bass.
5555
Process Evaluation
Source: Modified from Andy Fourney, DrPH
Examples Include:
Activity Tracking Logs
SAAR – Semi-annual Activity Report
Meeting Agendas
Summary Reports
Client Satisfaction Surveys
Photos of Events
5656
Impact Evaluation •
Factors that influence fruit and vegetable consumption that would be measured
by Impact Evaluation:
–Knowledge
–Attitude
–Self-Efficacy
–Preferences
–Access
–Availability
5757
Impact Objective Exercise
Working in project pairs, or alone, review your project’s scope of work and identify:
• one objective that is IMPACT oriented e.g. will measure change
• at least one way that you plan to collect information to measure progress
toward your impact objective
[10 minutes]
Volunteers share your impact objective and evaluation method [5 minutes]
5858
Network Evaluation Resources
• Impact Evaluation Handbook and Compendium of Surveys
• LFNE Evaluation Resource Binder
• LFNE Evaluation Plan Template
5959
Evaluation Resources Exercise
•Working again in project pairs, or alone, find one instrument in either the Network’s Impact
Evaluation Handbook/Compendium of surveys or the LFNE Evaluation Resource Binder that
you could possible use or adapt to your project’s evaluation [10 minutes]
•Volunteers share with the group what you found [5 minutes]
6060
Above all –
We are here to help you have a
meaningful and successful evaluation
experience, that will contribute to the
health
of the communities you serve.
6161
Contact Information
Dan & Denise Perales:
Phone & Fax: (925) 265-4014
Email: evaluation@perales-paes.com
Barbara MkNelly:
Phone: (916) 552-9938
Email: Barbara.MkNelly@cdph.ca.gov
6262
Questions and Answers
63
Physical Activity Break!
64
Section 6 – Nutrition Education
Materials• Materials Development
(GM Program section 402)
• Materials Review Form (GM Program Appendix A7)
• Brand Manual Guidelines• Logos
(GM Program section 404)
• Acknowledgement (GM Program section 403 & 404)
• Website/Webpage Guidelines (GM Program section 407)
65
Pre-Materials Development
• Before developing something new, search for suitable materials that fit with your SOW activities
• Use existing materials whenever possible
hmmmm
66
Materials Development
• All developed and revised materials require Program Manager review and approval
• All materials must be listed on the Project Summary
67
Materials Development
• Materials should be:– Based on accurate scientific information related
to nutrition and physical activity– Aligned with the USDA 2005 Dietary Guidelines
for Americans, MyPyramid and the behavioral objectives of the Network
– Easy to read (5th grade reading level)– Culturally and linguistically appropriate – Suitable for the SNAP-Ed population – Consistent with USDA Plan Guidance
• Approved materials may be shared with other Network partners
68
How to get your materials approved?
• Submit a completed Educational/Promotional Materials Review Form
• Follow the Branding Guidelines Manual • Include appropriate logo and attribution• Allow for 10 working days (per revision)
from receipt of the material for feedback and/or approval
69
Branding Guidelines Manual
www.networkforahealthycalifornia.net/Library/docs/BrandingGuidelinesManual.pdf
70
Materials Development ActivityThings to Avoid
Unequal weight and position with
Network logo
Use of unrealistic images
Missing acknowledgement
statement
7th grade literacy level
Logo smaller
than 0.75 inches, too close to
image
Grammatical, punctuation, and
spelling errors throughout
Missing details
(Who, When, Address)
Outdated information and terminology
Unnecessary
second logo
Incorrect fonts
Too many fonts
Incorrect color palette
71
A Good Branded Example
Prominent Logo
Color Scheme
1 Primary and 2 Complementary Colors
One image per page
Real photos of everyday people
Acknowledgement Statement
5th grade literacy level
Sufficient white space
Network Fonts
Tahoma and Arial
(Officina Sans & Helvetica Neue when available)
Hierarchy
Heading, sub-head, and body copy
72
Materials Review Form
www.cdph.ca.gov/programs/CPNS/Pages/LIAProgramGuidelinesManualAppendix.aspx
73
USDA/Network Acknowledgments
English Version (long)
This material was produced by the California Department of Public Health, Network for a Healthy California,
with funding from the USDA Supplemental Nutrition Assistance Program (formerly the Food Stamp Program).
These institutions are equal opportunity providers and employers. In California, food stamps provide
assistance to low-income households, and can help buy nutritious foods for better health. For food stamp
information, call 877-847-3663. For important nutrition information visit www.cachampionsforchange.net
Spanish Version (long)
Este material fue producido por la Red para una California Saludable del Departamento de Salud Pública de
California, con fondos del Supplemental Nutrition Assistance Program (antes conocido como el Programa de
Cupones para Alimentos) del Departamento de Agricultura de los Estados Unidos. Estas instituciones son
proveedores y empleadores que ofrecen oportunidades equitativas. En California, los Cupones para Alimentos
pueden ayudar a gente con bajos ingresos a comprar comida nutritiva para una mejor salud. Para información
sobre los Cupones para Alimentos, llame al 877-847-3663. Para información nutricional, visite
www.campeonesdelcambio.net
74
USDA Commercial Disclaimer
The use of trade, firm, or corporation names in this publication (or page) is for the information and convenience of the reader. Such use does not constitute an official endorsement or approval by the United States Department of Agriculture or the Agricultural Research Service of any product or service to the exclusion of others that may be suitable.
www.ars.usda.gov/comm.html
75
Section 7 – Trainings and Meetings
• Network Sponsored Trainings (GM Program section 902)
• Network for a Healthy California Master Calendar
• Network Annual Conference (GM Program section 903)
• Other Network Meetings (GM Program section 903)
• Non-Network Sponsored Travel Form (GM Fiscal Appendix A27)
76
Network Sponsored Trainings
www.networkforahealthycalifornia.net
77
Network for a Healthy California Master Calendar
www.networkforahealthycalifornia.net/calendar.htm
78
Network Annual Conference
www.networkforahealthycalifornia.net/2009conference/
79
Other Network-Sponsored Meetings
• Quarterly Network Contractor Teleconferences• Regional Network trainings and meetings• Shaping Health as Partners in Education
(SHAPE) Meetings• California Conference of Local Health
Department Nutritionists (CCLHDN)• Network Steering Committee (NSC) Meetings• Local Food and Nutrition Education Action
Committee (LFNEAC) Meetings
80
Non-Network Sponsored Travel
• Want to attend non-Network training? • Costs will be prorated by the % of
allowable (nutrition education) content included in the agenda
• Submit the Request Form with the conference brochure and agenda
• Training will be approved by the PM and CM
82
Network Online Ordering Site
For questions, contact:
Rachel Otter
(916) 449-5457
Rachel.otter@cdph.ca.gov
• Promotional items must contain a nutrition message and provide cues to action or reinforce a nutrition behavior.
• All promotional items must cost no more than $4 each.
83http://web3.kpcorp.com/c2credit
Catalog/Cost Recovery System
87
Nutrition on the Internet
• Beware when getting nutrition information online.
• Much of the information is inaccurate or outdated.
• It is a good idea to use information from: –Government agencies (.gov) (e.g., USDA)–Professional organizations (.org) (e.g., ADA) –Universities (.edu) (e.g., UC Berkeley’s Center for Weight and Health)
Thank You!
Funded by the USDA’s Food Stamp Program through the Network for a Healthy California. This institution is an equal opportunity provider and
employer. The Food Stamp Program provides nutrition assistance to people with low income. It can help buy nutritious food for a better diet. For
information on the Food Stamp Program, call 1-888-328-3483.
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