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N E S C A F É A R A B I A N A :R A M A D A N C A M P A I G N
Brand Awareness
T H E C H A L L E N G E
NESCAFÉ Arabiana launched into the
Saudi market in 2013, but struggled to
capture the Arabic coffee drinkers. The
core insight they found was that many
people judged the product without
having tried it.
O U R S O L U T I O N
Prior to Ramadan we launched a month
long campaign, seeding the idea to try
the product. As a part of the campaign
we created social content leveraging a
brand asset that had been established
in the market. Each piece had both a
timely relevance and played off the idea
of a stubborn character that needed
persuasion.
T H E R E S U L T S
The content pieces gained an average
of 961K views each and an average
engagement rate of 7.68%, with a 10K
increase in followership on Instagram.
© The Online Project, 2016. All rights reserved.
Visit www.instagram.com/nescafearabiana
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