Nappjeans lookbook SS15

The Northern Star is a symbol of our Nordic roots. It has also been an

important navigational aid for thousands of years, and we believe a

little bit of navigation may be just what our lives need right now.

At HQ we call him Max, because here is someone who lives life to the

fullest – to the max! We want Max to inspire people and remind them how

life is worth celebrating. Max is our unique and compelling logo, and he is

much more than just a fashion icon: Max is a way of life.

NORDIC FLAG

Our black and white symbol represents all the Nordic flags, just

without their usual red, yellow and blue colours, and reminds the

customers of our proud heritage. We are Scandinavians by birth

and at heart. Positive, relaxed, easy-going. And with a reputation

for quality, design and clean lines.

OUR BELIEFS

Be the Logo. Be positive, embrace the world, and live your life to

its full extent. Our payoff embodies a strong and compelling brand

universe, and we’ll use it to tell some great stories.

Our elements

CONTACT

Napp Jeans ApS

Snaremosevej 23A

DK-7000 Fredericia

+45 7070 7012

info@nappjeans.com

nappjeans.com

facebook.com/nappjeans

Spring / Summer collection 2015

WE ARE THE LOGO. We embrace life. We dare to dream. We bear any burden and fight any obstacle in our

quest to achieve great things. Finally, we celebrate our achievement. We rejoice in our success. We share

our joy. And we invite you to join our state of mind: Be the logo.

We are eager to show you our big and varied line of quality shirts and jeans. But this year’s highlight is

unquestionably our spectacular, line of more than 20 premium leather jackets. They range from the classic,

over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in

common: They’re great workmanship with beautiful detailing.

And they’re not to be missed.

PARTNERS

PRODUCTION

Partners DENMARK

Menta Clothing

GERMANY

Hiluxe Fashion

NETHERLANDS

Lexson Brands BV

FRANCE

JV Fashion

NORWAY

Cotton Kitchen

ENGLAND

presentdaystudios

Thenappworld

PARTNERS

PRODUCTION

TURKEY, ISTANBUL

Jeans, Sweatshirts,

Shirts and T-shirts

CHINA, HONG KONG

Knitwear and Shirts.

INDIA, NEW DEHLI

Leather

PORTUGAL, LISSABON

Sweatshirts, Shirts and T-shirts

Production

It may seem surprising that our first flagship store is located

nowhere near our headquarters in our native Denmark, but

rather in faraway Bangkok, Thailand. But on closer inspec-

tion it makes perfect sense.

Our way of thinking is very Scandinavian: Great design, at-

tention to details, and superior quality of workmanship. But

our philosophy is universal: When our logo and payoff dare

you to embrace the world and live your life to its full extent,

these are universal values – and probably more Asian than

Scandinavian.

We opened our store this spring in Bangkok’s new and luxu-

rious shopping mall on fashionable Siam Square. And the

fusion of Nordic looks and Asian philosophy has been an

instant hit.

Nordicmeets

When your starting point is a perfect, exquisite piece of leather of the highest grade, it would be a

crime not to proceed with the quality of workmanship it deserves.

Rest assured, we’re no criminals: A careful inspection will show you how great care we take in

constructing a beautiful, well-fitting, figure-flattering jacket. Notice how it fits perfectly in the

sleeves when you move your arms around. Feel how the zippers seem sturdy and move smoothly.

Enjoy how the cutlines are complementary to your shape.

We make a number of different leather jackets that are attractive in each their own unique way, but

it may take you some time and difficult decision-making to decide which one you love the most. But

whatever you choose, you can count on one thing: This is the beginning of a beautiful friendship.

Craftmanship

STYLE:

MATERIAL: SEASON:

Charlie Leather Jacket

100% Leather SS15

napp jeans entered its young life with denim, but now we’re also joined by leather on our path to

greatness. While we still proudly produce amazing jeans, people now also know and love us for our

premium leather jackets.

The jackets range from the classic, over the classic-with-a-twist, via the bold and modern, to the

truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing.

Our jackets are quickly becoming known for their outstanding styling and superb fit. We combine

the tradition of Scandinavian craftsmanship and design with a great sense of flair and edgy fashion.

STYLE:

MATERIAL: SEASON:

Self Leather Jacket

100% Leather SS15

LARRY OXFORD SHIRT / STRIPED

LARRY OXFORD SHIRT / LIGHT GREY

LARRY OXFORD SHIRT / WHITE

LARRY OXFORD SHIRT / LIGHT BLUE

LARRY OXFORD SHIRT / RED

LARRY OXFORD SHIRT / DARK BLUE

The right colour matters

New Larry’s in oxford

STYLE:

MATERIAL: SEASON:

Matt Zip Sweat

60% Cotton / 40% Polyester SS15

3denim

fitsThe Carrot FitNappjeans operates on 2 basic fits, available in the size range

“28 - ”36 inseam “32 & ”34

Indicated measurements

in size “32 waist

CAYDEN JEANS & CAYDEN CHINO

The Cayden model basicly has the same cut as the Slimmy

Jimmie, however the front rise is longer and the leg opening

is more narrow.

CAYDEN FEATURES

- Tight fit

- Long Crotch

- Low waist

- Tight leg

- Narrow leg opening

FRONT RISE28 cm / 11 in

LEG OPENING14 cm / 5,5 in

ACROSS WAIST42 cm / 16,5 in

The Slim FitNappjeans operates on 2 basic fits, available in the size range

“28 - ”36 inseam “32 & ”34

in size “32 waist

SLIMMY JIMMIE

Slimmy jimmie jeans sits low on the waist and is tight and narrow

at hip, thigh and knee. Compared to Stevie the leg opening is

more narrow and waist more low.

SLIMMY FEATURES

- Tight fit

- Normal / low waist

- Tight leg

- Narrow leg opening

The Regular FitNappjeans operates on 2 basic fits, available in the size range

“28 - ”36 inseam “32 & ”34

in size “32 waist

STEVIE STRAIGHT

Stevie straight jeans sits straight from hips to knee, and regular in

rise. Leg opening is semi narrow. Compared to Slimmy the fit is

more relaxed and waist less low.

STEVIE FEATURES

- Straight fit

- Normal waist

- Straight leg

- Semi narrow leg opening

ACROSS WAIST41,5 cm / 16,6 in

FRONT RISE24 cm / 9,5 in

LEG OPENING16,5 cm / 6,6 in

FRONT RISE26 cm / 10,2 in

LEG OPENING19 cm / 7,5 in

ACROSS WAIST44 cm / 17,3 in

The strong, splendid shield of the Armadillo finds rich expression in new editions of

Shamballa Jewels’ Korne Bracelet with shields.

Sublime leather is armored with customisable yellow, white, rose, or black rhodium

plated gold shields.

Armadillo, ‘Little Armored One,’ is symbolic of boundaries and shields

- of protecting our inner selves.

Made by hand in Copenhagen.

www.shamballajewels.com

Shamballa Jewels Korne Bracelet

Black Diamonds. 18K Blackened White Gold Shields on calf leather.

STYLE:

MATERIAL: SEASON:

Castro Combo Nylon JacketTHE NYLON & LEATHER COMBINATION

100% Leather / 100% Nylon SS15

STYLE:

MATERIAL: SEASON:

Clive Combo Jacket

100% Leather / 100% Wool SS15

Be all you can be.Be the Logo.

STYLE:

MATERIAL: SEASON:

Wayne Leather Jacket

100% Leather SS15

STYLE:

MATERIAL: SEASON:

Pax Galaxy Tee

100% Cotton SS15

Not too long ago this galaxy was nothing but a white speck on the nightsky. But over the course of just a few decades we have gained a close-upview of the heavens that would have been unimaginable science fiction toour grandparents. All it took was some visionary men and women to quite

literally reach for the stars – and succeed.

At Napp we find achievements like the Hubble Space Telescope incrediblyinspirational, because it beautifully and perfectly embodies our philosophy.

We believe everyone should reach for the stars. Obey your dreams and be all you can be. Don’t let anything or anyone stop you from achieving them. Gravity will always try to hold you down, but if you set your mind

to it your opportunities are infinite.

Be the Logo is an invitation to feel alive. To feel how it is to dream,to rejoice, to live life to its full extent.

Reach forthe stars

Authentic oak furnishings, cool black surroundings, exquisite

lighting, and a great attention to details. The Napp Store oozes

Scandinavian style and quality, and you don’t even have to go

to Bangkok to experience it (sorry!). A visit to our headquarters

in Fredericia, Denmark will reveal this full-size mock-up.

The shape ofshops to come

nappjeans.com

Nappjeans lookbook SS15

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