Name of Project How this project meets business objective. Company Name | Presentation Date Note:...

Name of ProjectHow this project meets business

objective.

Table of Contents

1. OVERVIEW• Current State – Performance

• Conversion Chart (Visual)

2. GROWTH OPPORTUNITIES• Recommendation 1

• Recommendation 2

• Recommendation 3

3. TRAFFIC FLOWMAP• User Flow Across Channels

• App User Experience

4. CONTENT STRATEGY• Audience & Personas

• Creative Messaging

5. SUMMARY• Timeline

• Estimated Costs

Overview• WHAT’S WORKING – i.e. High Traffic- Over 1 Million page views in the last 90 days - From more than XXX visits- XX% traffic to top XX pages

• WHAT’S NOT – i.e. Low Engagement or Conversion- Average visitor sees only X pages before exiting- More than XX% of those visitors are unique- X % of them leave immediately- The remaining visitors will go XX pages deep before exiting- Average time spent = XX minutes

Take one or two metric conversions from prior slide and make visual

Overview – By the Numbers

Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)

GROWTH OPPORTUNITY

RECOMMENDATION #1

Recommendation 1(Use language like “Make it easy to sign up”)

Screenshot HereScreenshot Here

Call outs #1

Call out #2

GROWTH OPPORTUNITY

RECOMMENDATION #1

Recommendation 2(Example “Upsell Relevant Content”)

Content Example HereContent Example Here

GROWTH OPPORTUNITY

RECOMMENDATION #3

Recommendation 3(Example “Landing Page Optimization”)

Zoomed in ScreenshotZoomed in Screenshot

USER EXPERIENCE

HOW EVERYTHING TIES TOGETHER

Cool Digital Journey Map

Source: http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)

Cool Flowmap

Source: http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)

TACTICS

CONCEPTS & MESSAGING

Creative Solution(This should be 3-5 slides that highlight the experience)

Screenshot HereScreenshot Here

This is the “WOW” and should be a mockup of a landing page layout or app

Zoomed in ScreenshotZoomed in Screenshot

Audience & Personas

Do you know who your audience is? If not, what is the plan to find out? Develop personas & how they are influenced…

Creative MessagingContent Example here

Content Example here

Content Example here

SUMMARY

PRICING & TIMELINE

Timeline & Budget

Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposalmay not be used or reproduced without the consent of blah blah blah.

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