Mw Hassle Free

Hassle-free

Hassle-free

Strap line “We take the hassle, you take the holiday”

Best value, best choice, best service

Trusted, recommended, award-winning

Essential, relevant, reassuring

Customer-focused

Great service, easy to use, great technology

Expert, experienced, reliable, helpful, caring, family, heritage

Customer currency

Customer currency

2007

Hassle-free - taking ownership

Hassle-free - taking ownership

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Hassle-free - taking ownership

Hassle-free - taking ownership

Hassle-free - taking ownership

Hassle-free - product definition

•The hassle-free service proposition;●Why it’s good for our customers●Why it’s good for our partners?

•The hassle-free web application;●Its technical merits●The technical challenges●Its simplicity for the user.

Audience - service

The hassle-free service proposition

•Consumer media•Trade media•Customer service media•Marketing media - case study•Management media - MP’s vision

Audience -technical

The hassle-free web application

•Technical media•Usability media•Trade and partner media - always developing

News creation eventsGet granny to road-test it - WI involvement

Launch to travel media - round table - breakfast

Speaking opportunities - technical events - travel agents’ events - ecommerce events

Awards entries - consumer - technical - web - marketing