Mutual Mobile Overview Q1 2013

Mutual Mobile OverviewJanuary, 2013

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What we’ll coverWho is Mutual Mobile?Our WorkWhat We BelieveOur Process – Engagement – Project Approach – M Methodology3

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RESOURCES BY OFFICIAL DISCIPLINE BY MOBILE SOLUTION TYPE

300+ Current Headcount Headquarters in Austin, TX Office located in Hyderabad, India

BY PLATFORM

Mobile Web

iPad

Android Phone

Android Tablet

Other

iPhone

10%

10%

9%30%

23%18%

Facts and Figures

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Team DNA

AgencyConsulting Technology

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We BelieveHaving a core mission helps us keep a steady path through rapid growth.

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We Believe

–Provide the right experience at the right time. –Talk to users. –Walk a mile in their shoes. –Build what they need.

Design for the user

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We BelieveTurn opportunity into action–Immerse yourself in the business. –Evaluate the opportunity–plan and act. –Collect feedback. –We learn and iterate.

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We BelieveShip it–Don’t stop with blue sky, strategy, roadmaps. –Deliver on the promise of mobile. –We ship. Every time.

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We BelieveFocusWe are pure-play mobile. We hire the best of breed for strategy, engineering, design and delivery. Every one of us wants to be right here, in this moment.

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We BelieveAsk the hard questionsThere is more to being full-service than providing all the services. The best partners listen, understand, challenge and do. We aren’t here to make you comfortable. We are here to work hard for your success.

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2. Case Studies

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Early Mobile

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Hangtime for iPhoneFrom Humble Beginnings

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Del MonteFrom Humble Beginnings

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ASCAP iPhoneFrom Humble Beginnings

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Today’s Mobile

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WALGREENS

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XEROX | FIREHOUSE

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VERIZON | TERREMARK

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3. Our Process

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STRATEGY

Iterate. Learn. Adapt. Improve.

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STRATEGY

Strategy

• Business Objectives

• User Analysis

• Technical Feasibility

• Competitive Analysis

• Mobile Best Practices

• Market Trends

Deploy• Detailed UX Design and

Documentation

• Systems Integration

• Marketing Support

• Support and Maintenance

• Change Management and Stakeholder Alignment

Delivery • Detailed UX Design and

Documentation

• Visual Asset Development

• Software Architecture and Engineering

• Testing and QA

• Prototyping

Discovery• Product and Experience Vision

• Story Mapping

• Design Research

• Insights and Opportunities

• Success Metrics

• User Experience Framework

• Visual Design Language

• Rapid Prototyping

Project Approach

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Agile DevelopmentSTRATEGY

SPRINT BACKLOG

It Can Offer...• Increased project control• Faster time to market• Responsiveness to change

• Collaborative relationship• Incremental delivery

• Increased visibility• Higher rates of success

It is not a way to...• Work faster

• Save money• Avoid documentation

• Get out of planning

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What is it?A methodology that helps our clients better understand and achieve their vision by making each program and individual project clearly understandable.

Why We Do It?We’ve found this approach helps our clients demonstrate strategic value over time to stakeholders across the business.

Mutual Mobile Method – MSTRATEGY

3

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Engagement ModelFeb

Roadmap

•Stakeholder  ID•Scope  Defini7on•Business  Priori7es•Categoriza7on•Collec7on  of  Inflight•Governance•Gap  Analysis

Jan Mar Apr May Jun Jul Aug Sep Nov

Program  Defini7on

Execu7on

Project  1  Discovery

•Roles•Risks/  Dependencies•Suppliers•Communica7on  Plan•Acceptance/Success  Criteria

Kick-­‐off QBR QBR QBR QBR

“What  D

o  We  Do

 To

day?”

Mob

ile  

Governance  

CommiVee

Immersion

“What  S

hould  

We  Do

?”“H

ow  Sho

uld  

We  Organize

?”

Project  N  Discovery

Project  1  Execu7on

Project  N  Execu7on

Project  Charter

=  Deliverables

Launch

Launch

Oct Dec

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Learn more about how we think at mutualmobile.com

Questions?

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