Music Magazine Evaluation - Question 3

AS Media Studies Music Magazine

EvaluationEmily Devlin

Question 3: What kind of media

institution might distribute your media

product and why?

I have based my music magazine on the following existing products…

Q

MOJO

NME

KERRANG!

KERRANG!, MOJO and Q are all distributed by...

Bauer Media Group is a multi-national media company which was founded in 1875, it distributes other magazines such as “Take a Break” and “Bella” and also has a 50% stake in “Box Television”, a company which runs music channels such as “4Music”, “Kerrang!” and “Smash Hits”.

Why I would want this specific institution to distribute my product…

I think this would be a good company to distribute my product as it would be a very good institution for marketing considering its other publications and business ventures are so successful. It would be seen as a positive to have a product distributed by a company that has done so well as opposed to one that isn’t doing as well.

NME is distributed by…

IPC Media is a subsidiary of company Time Inc. which, in turn, is a subsidiary company of multi-national media conglomerate Time Warner. IPC Media is an award winning magazine publishing company founded in 1958 and based solely in the United Kingdom; it distributes various different genres of publications such as “Nuts”, “Pick Me Up”, “TV Times” and “Amateur Gardening Weekly”. In 2012, at the Professional Publishers Association Production and Environment Awards, IPC Media won the award for Best Production Team of the Year.

Why I would want this specific institution to distribute my product…

I also think that this would be a great institution to distribute my product as they are very successful and have recognition from award companies.

Conclusion

The only drawback I could see with IPC Media is that it only distributes its publications in the United Kingdom and is not an international distributing media institution like Bauer Media. Therefore I have decided I would like Bauer Media to distribute my music magazine.