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Audiences and Institutions Section B
The move to ‘digital’ music has ruined the music industry
Digitalisation has been a massive benefit to the music industry
Introduction toSection B
Lesson Aims:Understand the requirements for Section B G322
Consider your own role as Music Industry
Audiences
Key Media Concepts G322
When? 9th January 2012How Long? 2 Hours- 45 minutes each questionWorth How Much? 100 Marks- 50% of your A-Level
Key Media Concepts G322
Audiences Institutions
The British Music Industry
The impact on file sharing and web 2.0 has had on the music
industry and audiences
Key Questions
How have new technologies
changed the way music is produced,
distributed and consumed by audiences?
The way that major and independent
record labels operate in targeting
audiences.
How will I be assessed?
Knowledge and Analysis 20
Examples and Evidence 20
Terminology 10
Task: Working with a partner you will need to brand and market an unsigned music artist.
-1)Create a name and image for the band/artist- -How will they be represented? Clothing/hair make up/style? Genre?-Sketch a mock up for their CD cover or website
2. Who is the primary and secondary audience for this artist.Age, gender, ethnicity, hobbies and interests, media consumption
3. Which record label would you sign them to and why?
4. What is your marketing campaign:
Homework Task
You select one of the artists and tracks from the unsigned act website. You then need to act as an A&R executive and create a
marketing package for this artist.
1. Create an image for the band/artist- How will they be represented? Clothing/hair make up/style?
2. Who is the primary and secondary audience for this artist.
Age, gender, ethnicity, hobbies and interests, media consumption
3. Which record label would you sign them to and why?
4) How would you advertise (videos/posters/magazines/TV/web), publicise
(interviews/gigs and concerts etc) and promote (merchandise, giveaways, sponsorship)
them to appeal to the audience that you identified earlier?
Collating Contemporary Evidence
Contemporary issue in the music industry:Summarise key points of the article:
Date/Article/Source
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