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Museums, sausages and encyclopaedias. Joseph Seddon Director. Nearly every museum has an online team. Building a social media strategy?. Does it include Wikipedia?. Things to remember. Wikipedia is not a "social network" It’s a social construct. Wikipedia is not User Generated Content - PowerPoint PPT Presentation
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JOSEPH SEDDONDIRECTOR
Museums, sausages and encyclopaedias
Nearly every museum has an online team
Building a social media strategy?
Does it include Wikipedia?
Things to remember
Wikipedia is not a "social network"It’s a social construct.
Wikipedia is not User Generated ContentIt a collection of Community Curated Works
Don’t rule us out
• 5th most visited group of websites in the world
• 375 million unique visitors
• Around 100,000 active contributors
We know its not easy....
The hurdles: Conflict of interest
The behemoth of rules
Working in a turbulent community
We know its not easy....
The hurdles:
Conflict of interest The behemoth of rules
Working in a turbulent community
We know its not easy....
The hurdles: Conflict of interest
The behemoth of rules Working in a turbulent community
We know its not easy....
The hurdles: Conflict of interest
The behemoth of rules
Working in a turbulent community
Sausages
To retain respect for sausages,
and laws
one must not watch them in the making.
Sausages
To retain respect for sausages,
and laws ENCYLOPEDIAS
one must not watch them in the making.
Why should we help Wikipedians?
The hurdles: Conflict of interest
The behemoth of rules
Working in a turbulent community
Wikipedians can help you achieve a successful, high quality presence without loosing ones sanity
A Case Study – British Museum
Wikipedian in residence - Liam Wyatt
Bringing Wikipedia in-house to find ways of building a proactive relationship, of mutual benefit, without undermining the principles of either.
British Museum - Wikipedian in residence
5 weeks
1 resident
£0 budget
What did he find?
Museums responsibility for its collection does not stop at its
website
Receive ~500,000 page views a month
6000 clickthroughs a month.
Images of BM collection items viewed 23,000,000
3 times more collection page views on Wikipedia than on the
British Museum website
So what happened next?
What's better than one Wikipedian....
A whole bunch of Wikipedians
Backstage Pass @ British Museum
30 WikipediansTours were given by
Museum CuratorsAn article creating
spreeCreation of 18 new
articlesAnnoucement of the
Featured Article Prizes
This was just the beginning!
Featured Article Competition
First five to reach featured article status in any language
Hoxne Challenge
The Idea?
How quickly can Wikipedians produce the best that Wikipedia can offer, if they are given access to some of the best resources in the world?
So far:
47 new articles show on the Main Page of Wikipedia: 244,000 page views
2 Featured articles on the Main Page: Rosetta Stone recieved 100,000 page views in one day
Similar in-residence programmes taking place in the Smithsonian and The Children's Museum, Indianapolis
http://enwp.org/wiki/Wikipedia:GLAM/BM
Would you like to know more?
What’s the purpose?
About improving content.
Focus on personal relationships.
About leveraging the communities.
Does not erode the integrity of a museum and its collection
Every institution has different needs but EVERY institution can do some version of this at home.
What I wish I could talk about too....
MetadataHow to editFree LicensesWikipedia Policies Structure of WikimediaDigital RestorationPhoto ScavengingImage DonationsAND THE LIST GOES ON....
http://www.glamwiki.org
GLAM-WIKI:UK
Why and how cultural institutions could work with Wikimedia projects like Wikipedia?
What Wikimedia needs to do to make collaboration easier and more effective
This event is relevant to representatives of the licensing, web, sales and education departments as well as all curators in cultural instutions.
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