View
4
Download
0
Category
Preview:
Citation preview
Hej! Multichannel Transformation
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
IKEA history
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
THE IKEA VISION
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE.
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide DEMOCRATIC DESIGN
Background colour 1. Click outside slide, choose Format
Background
2. Select Solid Fill and Colour and choose an IKEA Colour
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
Coloured text If you want coloured text, always choose white
background
Black text on coloured background
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
IKEA GROUP OPERATIONS
NORTH AMERICA
54 Stores
6 Pick-up and Order Points
7
6
Store Distribution sites
Customer Distribution sites
EUROPE
235 Stores
14 Pick-up and Order Points
24
16
14
Shopping Centres
Store Distribution sites
Customer Distribution sites
RUSSIA
14 Stores
14 Shopping Centres
1 Store Distribution site
ASIA
30 Stores
2 Pick-up and Order Points
3
5
Shopping Centres
Store Distribution sites
AUSTRALIA
7 Stores
1 Store Distribution site
340 IKEA Group stores
located in 28 countries
425 Million Shopping
Centre visits
783 Million store visits
2.1 Billion visits to
IKEA.com
IKEA
Distribution Services
IKEA Distribution Services Areas
5 DS Area
DS North America
DS South Europe
DS Central Europe
DS North Europe
DS Asia Pacific
33 Distribution Center
20 Customer Distribution Centre
BECOMING A MULTICHANNEL RETAILER
We focus on 5 areas:
1. Our stores 2. E-commerce 3. New formats 4. Fulfilment 5. Service
WORLD'S LEADING MULTICHANNEL
HOMEFURNISHING RETAILER
2030
MULTICHANNEL RETAILER
CASH & CARRY
RETAILER MAIL ORDER
RETAILER
6
The IKEA
transformation
WE ARE HERE
What does multichannel mean for IKEA?
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
Change bullet colour (Coloured bullet only on white background) 1. Select all text, click drop-down menu to the right on bullets-button, click Bullets and Numbering 2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)
Background colour 1. Click outside slide, choose Format
Background
2. Select Solid Fill and Colour and choose an IKEA Colour
Coloured header If you want coloured header, always choose
white background
Black header on coloured background
IKEA IN JAPAN
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
Change bullet colour (Coloured bullet only on white background) 1. Select all text, click drop-down menu to the right on bullets-button, click Bullets and Numbering 2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)
Background colour 1. Click outside slide, choose Format
Background
2. Select Solid Fill and Colour and choose an IKEA Colour
Coloured header If you want coloured header, always choose
white background
Black header on coloured background
Kansai area IKEA Kobe (2008) IKEA Tsuruhama (2008)
Kyushu area IKEA Fukuoka Shingu (2012) IKEA Touchpoint Kumamoto (2015)
Tohoku area IKEA Sendai (2014)
Tokai area IKEA Distribution Centre (2008)
Greater Tokyo area IKEA Tokyo Bay(2006) IKEA Kohoku (2006) IKEA Shin Misato (2008) IKEA Tachikawa (2014)
TODAY 8 stores 1 Touch Point 1 distribution centre
Plus, this Autumn, a new store opening in Nagakute
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
IKEA ONLINE STORE
Current online coverage in Japan
As of April, 2017, IKEA Japan offers online shopping to our primary market areas (PMAs)
Further expansion to areas outside our PMAs is planned for autumn 2017
In line with our vision, we strive to provide a seamless customer experience for the many people
Key Macro & Micro trends in Japan
Macro
• Super aging society
• Changing living situations
• Urbanisation
• Decreasing car ownership
• Decreasing disposable income
Micro
• Consolidation & Collaboration
• Multichannel
• Growing interest in the home
Consumer trends in Japan • Smart shopping
• Show rooming / Web rooming
• Shift from value to experience based shopping
Choose layout/design 1. Right click outside slide
2. Choose a suitable layout from the “drop-down” menu
Or you can choose layout directly when clicking Drop-down New Slide
Change bullet colour 1. Select all text, click drop-down
menu to the right on bullets-button, click Bullets and Numbering
2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)
GOOD EXPERIENCE
FOR OUR CUSTOMERS & CO-
WORKERS
PERFECT PURCHASE PROCESS FOR EACH CONTACT
BETTER ACCESS TO OUR RANGE
New apps for customers and co-workers In-store sales
using tablets
Technological development
One SINGLE database
New website
Different types of warehouse
Personalised access to the entire range
New delivery methods
Strategy in social networks
Wherever and Whenever
The store as brand identity
TRANSFORMING THE CUSTOMER EXPERIENCE
Floor area : 54,600 m2
Site area: 262,914 m²
DC Yatomi
Responsible for designing the
distribution network for replenishment
and customer order fulfilment to
support the IKEA long term growth in
the multichannel environment.
Responsible for leading and managing
logistics unit establishment project and
developing and implement logistics
process and systems.
Multichannel Network
THE NEXT 10 YEARS .....
IKEA IS STILL SMALL IN JAPAN, A FANTASTIC OPPORTUNITY!
We are on our way towards a glorious
multichannel future in Japan!
Tack!
Recommended