Msc case study

Introducing Media Ark

7th November 2012

A bit about us…

• Strategic content specialists– Online video– Sponsored editorial– Advertorials– Social media campaigns– Television programmes and more…

• Editorial pedigree– Over 20 years’ experience in

national newspapers/magazines and television

– We’ve made over 50 hours television, sold in 117 territories around the world

– Also created ad’ campaigns for someof world’s biggest brands

Who we’ve worked with...

THE CHALLENGE

OUR CHALLENGE

• Raise awareness of MSC Cruises with younger travellers, by engaging opinion formers/bloggers in key territories across Europe

• Create a relationship between MSC and the bloggers, which can be built upon for the future

• Promote the launch of the ship MSC Splendida – and MSC Divina

OUR SOLUTION

OUR SOLUTION

• A unique VIP cruise aboard MSC Splendida for key international bloggers;

• Each blogger given their own camera crew and the opportunity to create their own films

• Each film brought the MSC experience to life – taking audiences behind the scenes and challenging people’s perceptions about cruising

THE RESULTS

• Nearly 3 million interactions on Twitter, in just 3 months

• Videos got almost 19,000 views/618 hours of viewing on YouTube – in just 3 weeks

• One video alone got 10,000 views

• Suite of 18 videos created for MSC future use;