View
404
Download
2
Category
Tags:
Preview:
DESCRIPTION
QITCOM 2011Presentation:The Unstoppable Rise of Mobile Marketing Presenter:Mr. Nihal Mehta - CEO, BUZZD
Citation preview
The unstoppable rise
of mobile.
may 2011@nihalmehta
mobile isputting nearly everything within
“the arms reach of desire”
along the customer’s journey
3
Can you imagine
living without it?
Why mobile?
– 6.8 billion people– 5+ billion mobile
subscriptions• 3+ Billion unique
– US – 277 million subscriptions
• 233 million unique
The rest of the world can’t
ConvergenceEconomyMarketing
opportunitiesSpeed
HandsetsData tariffs
Industry promotion
The drivers for growth
Consumer behavior
more than a phone…mobile is a cornerstone to the daily
lives to the vast majority
7
is about convenience & need
mobile is an access point
Consumer channel choice
Mobile 3rd Most Used Media Channel
Source: Microsoft Advertising Mobile Consumer Vertical Study - The Future of Mobile Advertising, Nov. 11, 2009
Average number of hours per week spent with:
PrintRecordings
CinemaRadio
TVInternetMobile
The 7th mass media
Source: Tomi Ahonen (2010)
The convergence of media
TV Radio Recordings Comms. Print Cinema
Source: Ahonen (2007)
Internet
The many paths of mobile
Content
Source: comScore (Feb. 2010)
U.S. Text Messaging Growth
Dec 00Dec 01
Dec 02Dec 03
Dec 04Dec 05
0
20
40
60
80
100
120
140
160
4.6 9.7 18.7
48.1
110.4
152.6
Source: CTIA Semi-Annual Wireless Survey; Tomi Ahonen, 2010
Worldwide est: 8 trillion messages in 2011
(Billions of messages)
14
Mobile App Proliferation
Source: Sharma Consulting (2010)
Social Networking has surpassed emailing
Mobile Social Networking~80mm by 2015
Mobile Users Access a Wide Range of Content
weather search
news maps
sports information entertainment news
movie information stock quotes or financial news
bank accounts tech news
restaurant information traffic reports
business directories general reference
classifieds television guides
gaming information electronic payments
auction sites online retail
49%44%
36%34%
31%29%
24%22%
21%21%
20%18%18%17%
15%13%13%
12%12%12%
Top 20 Mobile Content CategoriesReach Among Active Users
(Browsing, Apps, SMS), April 2010, US
Product:comScore MobiLensData: Three month average ending April 2010
Mobile Internet Growth
Mobile Internet Growth
Myriad of Devices Feature
20% - 25% of the US Market
75% - 80% of the US Market
Smartphone
Connected in other ways
Tomorrow (U.S.)
Android overtaking iOS, Symbian
24
The Long View - Deloitte Predictions - Mobile Media World
Android is now top selling smartphone globally (Q4 2010)
25
Recommended