View
222
Download
5
Category
Preview:
Citation preview
Peter Swinburn,
President & CEO
MOLSON COORS BREWING COMPANY
Molson Coors CanadaBrewing Capacity: 12 Million HL Annually
39% Share of Market
Molson Coors
MillerCoorsBrewing Capacity: 103.7 Million HL Annually
29% Share of Market
Molson Coors International
Core Markets
Molson Coors EuropeBrewing Capacity: 23.6 Million HL Annually
Share of market:
Serbia 52%
Croatia: 44%
Hungary: 25%
Bulgaria: 34%
Czech Republic: 15%
Romania: 16%
Bosnia-Herzegovina: 27%
Montenegro: 90%
Slovakia: 5%
UK & Ireland: 19%
Molson Coors: A Global Portfolio
Czech Republic
RomaniaHungary
Slovakia
Molson Coors in Central Europe
BulgariaSerbia
Croatia
Montenegro
Bosnia
Brewery
23% Market Share
#1/#2 Brands in 6 of 9 Markets
Molson Coors: Responsibility
2102 North American & World Index
Beverage Sector Leader
2102 North American & World Index
Beverage Sector Leader
Key Trends
in Beer
130
140
150
130
140
150
Beer Drinkers Broadening their Portfolio
to Adjacent Categories
USCanadaUKPer Capital LDA Alc ConsumptionPer Capital LDA Alc Consumption Beer Share of Per Cap Servings
130
140
150
70
80
90
100
110
120
20
00
20
02
20
04
20
06
20
08
20
10
70
80
90
100
110
120
130
2000 2002 2004 2006 2008 2010
70
80
90
100
110
120
130
2000 2002 2004 2006 2008 2010
Room for Profitable Growth in
Mature Markets
Value
Home-tainment
Body Smart
INNOVATION
ABOVE PREMIUM
Trading Up
Digital Revolution
Rise in Hispanics
Experimentation
Authenticity
INNOVATION
FSM Excellence – Execution exampleChannel Dynamics More Volatile
Increased Likelihood of Taxation
and Regulation
How Do We Ensure Beer
Is the Beverage of Choice?
Listen to beer drinkers and follow
them where they take us1
Open up the innovation
pipeline
Execute or be eaten
2
3
Listen to Beer Drinkers and Follow
Them Where They Take Us1
Consumers are the Voice
of the Brand
Key Strategies for
Growing the Beer
Category
Quality &
Craftsmanship
“Goodness”
Food Relevance
Social Relevance
2 Open Up the Innovation Pipeline
“Beer is being out-innovated”
Elevate the Brand
Experience
Capitalize on Trend
of Moderation
Source Growth
From AdjacenciesEnhance The Value
Chain
Innovation Strategies
Elevate the
Brand Brand
Experience
Source
Growth from
Adjacencies
Capitalize on Trend of Moderation
Enhance the Value Chain
“Rocky Mountain Cold
Refreshment” brand
positioning shared with
suppliers
Execute or Be Eaten
Brilliant execution is a
strategic imperative:
“Execution is not just tactics
– it is a discipline and a
3
– it is a discipline and a
system.
It has to be built into the
company’s strategy, its goals and its culture.”
��Standard customer segmentationStandard customer segmentation
��Standard success measuresStandard success measures
��Standard outlet executionStandard outlet execution
Commercial Excellence
��Standard customer satisfaction metricsStandard customer satisfaction metrics
��Standard sales reports and incentivesStandard sales reports and incentives
Brands Rule—But the
Rules Have Changed
MOLSON COORS BREWING COMPANY
Recommended