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The GlobalGiving AcceleratorModule 2: Storytelling + Calendar Planning
Introduction 5 min
Storytelling 20 min
Calendar Planning 10 min
Wrap-Up 5 min
Agenda
Accelerator Training Schedule
Module #1: Setting SMART Goals
March 1st at 9:00am EST
Module #2: Storytelling + Calendar Planning
March 3rd at 9:00am EST
Module #3: Network Mapping + Advocates
March 7th at 9:00am EST
Module #4: Social Media + Email Campaign Strategy
March 9th at 9:00 EST
Module #2 Facilitators
Emma Hershehersh@globalgiving.org
Patricia Guilfoylepguilfoyle@globalgiving.org
The Accelerator Team
Ashlee Cox
Program Fellow
Mike Smeltzer
Program Fellow
Sarah Taylor
Program Fellow
Emily James
Senior Program Associate
O B J E C T I V E
1. Generate compelling and authentic stories for use in your crowdfunding campaign appeals.
2. Revise your project page to most effectively capture prospective donors.
3. Prepare your calendar for the Accelerator campaign.
Storytelling
Stories are powerful.
56% of individuals who respond to a nonprofit call to action cite being motivated
by compelling storytelling
A C T I V I T Y
In the chat box, tell us how your organizations uses stories in the
work that you lead.
• When do you tell stories and to whom?
• For what purpose do you tell stories?
• What kind of stories do you tell?
Stories at Your Nonprofit
Show, don’t tell
Compel Your Audience to Give
Five Essential Building Blocks of Compelling Stories
1. An effective character2. Trajectory3. Authenticity4. Action-oriented
emotions5. A Hook
Get Your Story StraightBrevity is key
seconds
The amount of time most
donors review a page before
deciding whether to donate.
4.2
• Close-up, high-resolution
• Clear focal point
• Positive + empowering
• Engaging
Show + Connect
Specific, Action-Oriented Title
Use photos.
Close-up photos of a
single person or
animal work best.
1Get straight to the
point.
Put the most
important
information the first
three sentences.
2Make it clear.
Use bullets and lists
to catch skimming
eyes.
3Don’t forget the
ask!
Include a clear
call-to-action.
4
Using the triple bottom line to tell powerful stories
People, Planet, Profit
The Nonprofit Storyteller’s
Triple Bottom Line
How do our storiesempower the people
we intend to help?
Will you let them speak for themselves?
How do our storiescreate a healthier
social sector?
Do they make people feel hopeful and powerful?
Do our storiesmove people to give?
Do they help us build long-term relationships with
supporters?
Stories Are Powerful
Our images, words, and stories have a lasting
effect on the people we intend to help
Questions?
Calendar Planning
“First, we made a calendar of the entire process, and before the
actual campaign period we created many messages to
communicate on social networks and personal emails.”
G L O B A L G I V I N G N O N P R O F I T P A R T N E RR a i s e d $ 5 , 4 2 0 i n 3 0 d a y s
Make a plan.Create a calendar.
$10,000In matching funds from GlobalGiving
20%The percentage
that eligible donations will be
matched at
$1,000Two prizes to the projects that get the most dollars
and donors
Sample Calendar for Accelerator Campaign
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
March 5Advocate
Pre-Campaign Check-In
March 12
Campaign Begins
Send Email #1
Facebook + Twitter Posts
Facebook +Twitter Posts
Facebook +Twitter Posts
AdvocateCheck-In
March 19 Donor CallsFacebook +
Twitter Posts
Bonus Day!
Send Email #2 + Facebook + Twitter Posts
Facebook +Twitter Posts
AdvocateCheck-In
March 26Facebook +
Twitter PostsFacebook +
Twitter Posts
AdvocateCheck-In +Facebook +
Twitter Posts
Send Email #3 + Facebook +Twitter Posts
Campaign Ends
“Let your creative juice flow for creating a compelling story. That's the key. Brainstorm to tell that story most effectively with meaningful pictures
and videos in all possible social media and never hesitate to ask for money
even over phone.”
G L O B A L G I V I N G N O N P R O F I T P A R T N E RR a i s e d $ 1 1 , 5 1 8 i n 3 0 d a y s
Learn how to craft an
effective email appeal on March 9th
Questions?
Wrap-Up
N E X T S T E P S
Select one story you want to tell in your donor outreach. Using today’s lessons, draft
the story such that it can be read in no more than 30-seconds. Then, boil it down to
six words or less. Finally, share both with a partner and ask for feedback. Record all of
this as it will all feed into your email appeals, social media content, and more!
1. Log into your GG Rewards Dashboard.
2. Find the GG Rewards Cycle for this webinar.
3. Earn 2 points by typing in the original stories (both 30-second and six word versions)
under Step 2 (Act).
4. After you have shared your story with a partner and received feedback, earn 3
points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at accelerator@globalgiving.org.
Homework Assignment #3 (continued)
• Add screen steps for completing cycleAvailable 24 hours after viewing the webinar
Don’t Forget to…
• Submit your project by
end of day today!
• Join the Facebook Group
• Complete the
pre-Accelerator survey
• Attend the upcoming
Accelerator trainings
• Visit the Accelerator Hub
Module #1: Setting SMART Goals
March 1st at 9:00am EST
Module #2: Storytelling + Calendar Planning
March 3rd at 9:00am EST
Module #3: Network Mapping + Advocates
March 7th at 9:00am EST
Module #4: Social Media + Email Campaign Strategy
March 9th at 9:00 EST
Accelerator Training Schedule
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