Mobile Trends And Social Reference

Mobile Trends &

Social Reference

Alison Miller

milleru65@gmail.com

@millerlibrarian

Mobile Trends

• To view this ppt on your smartphone:

Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android

• To visit mobile links via smartphone

http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile Library Interfaces

Mobile Library Websites which are especially designed for viewing on mobile devices.

• Aalborg Libraries, Denmark

• American University Library

• Boston University Medical Center Mobile Library

• Brigham Young University, Harold B. Lee Library

• Cal Poly Pomona University Library

• College of DuPage Library

• Duke University

• Hanover College, Duggan Library

• The Italian Serials Catalogue ACNP

• Koninklijke Bibliotheek, National Library of the Netherlands

Mobile Library Interfaces

Mobile Library Websites (cont)

• Miami University Libraries (Ohio)

• New York Public Library

• North Carolina State University Library

• Nova Southeastern University - Alvin Sherman Library

• Open University Library, United Kingdom

• OPLIN

• Oregon State University MobileLib

• Sacramento Public Library

• St. John’s University, College of St. Benedict (Clemens Library)

• University of Alberta

Mobile Library Interfaces

Mobile Library Websites (cont)

• University of Alberta PDA Zone

• University of British Columbia Library

• University of Denver (Penrose Library) in beta version

• University of Illinois Library (Grainger)

• University of North Carolina at Chapel Hill

• University of Rochester Libraries Mobile

• University of San Francisco Mobile

• University of Virginia Library

• Yale University's Cushing/Whitney Medical Library

Mobile Library Interfaces

Mobile Library OPACs

• Athabasca University

• Black Hills State University

• Deichmanske Bibliotek

• Georgetown University

• Ghent University Library, Belgium

• Hennepin Country Library

• Library Information Network for Community Colleges (Florida)

• Nashville Public Library

• National Library of Health Sciences - Terkko, Finland

Mobile Library Interfaces

Mobile Library OPACs (cont)

• Ryerson University Library

• Stavanger Public Library, Norway

• Tricolleges (Bryn Mawr, Haverford, Swarthmore)

• Universitaetsbibliothek Koeln, Germany

• University of Cadiz Library, Spain

• Wayne State University Library

Mobile Library Interfaces

Mobile Library Websites and OPACs

• Ball State University

• Biblioteca Rector Gabriel Ferraté. Universitat Politècnica de Catalunya

• Mississippi State University Libraries

• Orange County Library System (FL)

• Texas Christian University

• University of Richmond Libraries

• Worthington Libraries

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile library resources/services

• American Institute of Physics iResearch iPhone application

• EBSCOhost Mobile

• Encyclopaedia Britannica

• Gale AccessMyLibrary

• Factiva news database

• Hoover's Mobile company information

• Lexis/Nexis Get Cases and Shepardize

• PubMed for Handhelds medical database

• Refworks Mobile

• Social Sciences Research Network iSSRN

• Summon (Serials Solutions Web-Scale Discovery)

• Westlaw legal research database

• Worldcat.org

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

SMS Services

• Google SMS

• Altarama's Reference by SMS

• AIM Hack

• Text a Librarian, Powered by Mosio

• LibraryH3lp Android SMS Gateway

• LibraryH3lp Google Voice Gateway

• Upside Wireless

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

SMS Reference

• nearly two-thirds (63.1 percent) of US mobile subscribers sent a text as of December 2009http://arstechnica.com/gadgets/news/2010/02/google-makes-biggest-gain-in-smartphone-market-share.ars

• libraries adopted quickly, other industries focus on outbound messages promoting service/product

• goal should be to provide information and be a resource to our mobile users

• Libraries Offering SMS Reference Services (Lib Success Wiki)

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile Relevance

• the question of the relevance of libraries…academic, public, school, special

• depends on the context and situation

• rethink for SMS reference, based on what is relevant to users of this type of reference

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile Information

• rethink the context of information needs

– What do mobile users need?

– What do mobile users want?

Mobile Information

• rethink the context of information seeking behavior

– How do mobile users look for information?

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Social Reference

• application of mobile information needs and mobile information seeking behavior to SMS reference

– What/how are they asking?

– What/how are we answering?

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile Implications

• more consumers than ever are using smartphones in their everyday lives

Additional Mobile Information

• past year alone, the total number of smartphone subscribers increased 72%

• they make up half of the mobile Web audience.

Additional Mobile Information

http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/

Additional Mobile Information

Some issues…

• content is slow to load and/or is hard to find

• sixty-one percent of smartphone users reported this problem, while fifty-seven percent had phone/interface issues and 11 percent had payment issues

• twenty-seven percent of the time, they couldn’t find what they’re looking for

• network speed is the major barrier to better, and more frequent, smartphone use

http://www.atelier-us.com/facts-and-figures/article/80-percent-of-smartphone-users-have-difficulty-accessing-content?p=1441?XTOR=RSS-13

Something to think about…

A mobile divide…

• …we continue to see similar demographic profiles for smartphone owners as we did a year ago. While smartphone usage is shifting from purely business use to both personal and business use, owners are still more than two times as likely to own a smartphone for business usage only. Smartphone owners continue to be predominantly male, are 65% more likely than the average mobile subscriber to be between the ages of 25 and 34, and nearly two times as likely to make more than $100,000 a year.

• http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/

Mobile Trends

• Mobile services as part of the library culture…

– Mobile interfaces

– Mobile resources/services

– SMS services

– SMS reference• Mobile relevance

• Mobile information

• Social reference

– Mobile implications

Mobile Trends

• To view this ppt on your smartphone:

Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android

• To visit mobile links via smartphone

http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference

Mobile Trends &

Social Reference

Alison Miller

milleru65@gmail.com

@millerlibrarian