MOBILE NUMBER PORTABILITY By: Ashutosh Kalra Ashwini Kumar Gogoi Esha Malhotra Jeet Khushhal Gupta...
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- Slide 1
- MOBILE NUMBER PORTABILITY By: Ashutosh Kalra Ashwini Kumar
Gogoi Esha Malhotra Jeet Khushhal Gupta Kirti Sharma
- Slide 2
- What is MNP Why MNP Challenges Impacts Live Example of MNP What
will we covering
- Slide 3
- Evolution of Telecom In India Go-ahead to the CDMA technology
INDIA Private players were allowed in Value Added Services National
Telecom Policy (NTP) was formulated 1992 1994 1997 Independent
regulator, TRAI, was established NTP-99 led to migration from
high-cost fixed license fee to low- cost revenue sharing regime
1999 2000 2002 BSNL was established by DoT ILD services was opened
to competition Internet telephony initiated Reduction of licence
fees 2003 Calling Party Pays (CPP) was implemented Unified Access
Licensing (UASL) regime was introduced Reference Interconnect order
was issued 2004 Intra-circle merger guidelines were established
Broadband policy 2004 was formulated targeting 20 million
subscribers by 2010 2005 FDI limit was increased from 49 to 74
percent Attempted to boost Rural telephony 2006 Number portability
was proposed (pending) Decision on 3G services (awaited) 2007
Department of Telecommunication (DoT) is the main body formulating
laws and various regulations for the Indian telecom industry. ILD
International Long Distance
- Slide 4
- MOBILE NUMBER PORTABILITY Mobile number portability (MNP)
allows mobile phone users to keep their number when changing from
one network to another carrier Applicable to both CDMA and GSM, as
well as post-paid and pre-paid categories of clients Is the
greatest upside and improvement of network quality and customer
service expected in telecommunications Keep single mobile number
lifetime
- Slide 5
- WHY MNP ? Moving to a new city, and city falls in same circle
Current network seems to be having costly calling rates. Network
issue.
- Slide 6
- Main reason for leaving your current operator ? The main reason
for switching existing operator came out to be the Tariff followed
by Network Coverage.
- Slide 7
- SURVEY Will you change your Operator? Indian mobile users are
ready for Mobile number portability. Almost 80% of people said they
will use MNP and will change their existing operator
- Slide 8
- Challenges Huge Costs Customer Retention/ Increased Competition
Infrastructure Upgrade Cost Recovery and Bill Reconciliation/Query
CHALLENGES for OPERATORS If the new city one is moving to isnt in
same circle, MNP is useless for him/her Not happy with services,
wait for 90 days. CHALLENGES for CONSUMERS
- Slide 9
- Impact of MNP on Mobile Operators Positives Operators who are
having existing pool of strong customer base will be able to retain
customer by providing competitive services New telecom service
providers can survive in the market by providing competitive
tariffs and VAS ARPU is likely to improve as customer reduce number
of active connection of several operators Negatives Competition
among telecom service providers is increasing Profit margins are
likely to erode Complex task to find out subscribers owns by
operators as it can change service providers when ones found better
value for money
- Slide 10
- Positives Subscribers would likely to have efficient services
at cheapest rate Can retain one number lifetime while choosing
competitive plans from other operators. CDMA users can switch to
GSM network. Negatives A subscriber is eligible to make a porting
request only after 90 days of the date of activation of his mobile
connection. Subscribers transferring the mobile number with some
balance amount, no credit transfer would be allowed to the new
account. Consumers allowed to change operators within their
registered circle only (So if you are moving to another city and
want to retain your mobile number, MNP is not the answer). Impact
of MNP on Mobile Subscribers
- Slide 11
- Which new Operator you will select ? Airtel the most preferred
operator after Vodafone Ref: Telecom Daily
- Slide 12
- Slide 13
- AIRTEL - Company History 1995 mobile service brand in Delhi and
HP and BT acquires a stake 1996-97 Formed Bharti BT VSAT Ltd
1999-2000 Acquires JT Mobiles in Karnataka, AP and Punjab 2001-02
Launches IndiaOne, 8 new licenses in the East, becomes largest
operator, launches Airtel tune 2003-04 Association with Ericsson,
IBM, RIM 2006-07 Forays into Sri Lanka and US, tie up with Google
and Microsoft
- Slide 14
- Airtel Strategy MANTRA : Focus on Core Competencies and
Outsource the rest! Core Competenci es Product Innovati on VAS
Marketi ng and Brandin g Pricing
- Slide 15
- AIRTEL Leading global telecommunications company 19 countries
operations across Asia and Africa Offers mobile voice & data
services, fixed line, high speed broadband, IPTV, DTH, turnkey
telecom solutions for enterprises and national & international
long distance services to carriers Has been ranked among the six
best performing technology companies in the world by business
week
- Slide 16
- Bharti Hexacom Bharti Comtel Bharti Aquanet Bharti Broadband
Bharti Infratel Bharti Telemedia Bharti Airtel(UK,US,Canada,
Hongkong, USA, Lanka) Subsidiary Companies
- Slide 17
- Rs 8,340.15 million raised through the IPO 2002 Went Public
Shares in issue 1,898,101,604 as at September 30, 2008 Market
Capitilization Approx. Rs. 1,371 billion P/E 19.98 EPS 36.16
- Slide 18
- Some Key highlights Income Statement (Sep '08)(Mar '08)
QuarterlyAnnual Net Sales8274.3725703.51 Other Income 28.43235.86
PBDIT3151.0610736.89 Net Profit1604.786244.20 Balance SheetAmount
in Rs. Cr Total Share Capital1897.91 Net Worth20241.49 Total
Debt6570.34 Net Block19030.65 Investments10952.85 Net Current
Assets-5922.94 Total Assets26811.84
- Slide 19
- Key Ratios Key Ratios - AirtelMar-08Mar-07Mar-06Mar-05Mar-04
Debt-Equity Ratio0.380.540.830.60.07 Long Term Debt-Equity
Ratio0.350.50.760.50.03 ROCE (%)34.8834.0722.5523.960.16 RONW
(%)39.5343.0431.8223.88-0.27 Key Ratios -
Industry20072006200520042003 Debt-Equity Ratio0.350.210.270.340.36
Long Term Debt-Equity Ratio0.30.190.240.290.33 ROCE
(%)9.7210.288.258.433.07 RONW (%)10.1110.6210.876.760.18
- Slide 20
- Income and Expenditure(Rs. Cr)
- Slide 21
- WHY AIRTEL ? Airtel's 3G services can also be availed with
Mobile Number Portability with attractive offers.
- Slide 22
- Steps to move your mobile number to AIRTEL To begin with, you
need to generate UPC (unique porting code) by sending SMS to 1900.
UPC is an alphanumeric code allocated, upon request, by a mobile
operator to its subscriber for the purpose of facilitation of
porting of his/her mobile number to another operator. SMS to be
sent : PORT to 1900. Operator SMS charges will be applicable. Eg.
SMS PORT 98XXXXXXXX to 1900 After sending SMS to 1900, you will
receive UPC (Unique Porting Code) as a SMS from 1901 giving 8 digit
alpha-numeric Unique Porting Code (UPC) and UPC expiry date in
MM/DD/YYYY format Visit your nearest airtel outlet / showroom Fill
airtel Mobile Number Porting (MNP) form providing details like
Current Mobile Number Current Operator name UPC code Submit Address
& Id proof documents, self-attested photo and last bill copy of
postpaid connection (if applicable) along-with filled MNP form and
Customer Agreement Form
- Slide 23
- Continued Buy the Airtel MNP SIM card from Airtel outlet /
showroom. SIM charges, talktime value and porting charge are
non-refundable in the event of cancellation / rejection of port-in
request Airtel will send an SMS on your old/existing operators SIM
(existing connection) intimating about the porting date and time,
i.e. the date and approximate time till when you can continue to
use your existing operators SIM card. There will be a 2-hour no
service period which will begin after the porting time as given
above. The no service period will be between 12 midnight to 5 am
during which your mobile service will not be active on any SIM. All
efforts will be made to ensure that this no service period causes
minimum inconvenience to you After the no service period, you can
replace your existing operators SIM card with the new airtel SIM
card in your handset Once your Airtel SIM card is activated you
would be ready to enjoy airtels high-quality network, innovative
value added services and best-in class customer service using your
existing mobile number.
- Slide 24
- KEY POINTS Toll Free Number 1800 103 1111 Nominal porting fee
of Rs.19 at the time of making the porting request MNP would be
available only within the same telecom Circle (licensed service
area) i.e. you can switch mobile operators within your telecom
Circle only. Example a customer from Delhi telecom Circle can
switch operators within Delhi telecom Circle and not outside Delhi
telecom Circle. Offers: Those who recharge their mobile with 27
rupees will get life time validity along with 1 paisa per second
pulse rate for all local and STD calls. This offer remains for one
year. Those who recharge with 222 rupees will get full
talktime
- Slide 25
- AIRTEL GROWTH RATE Airtel added 1,48,215 number of subscribers
after MNP Launch Bharti Airtel remains the top player in Indian
telecom industry with mobile subscription base of 162.2 million
after the end of March 2011 after MNP Launch A irtel is the top
most in demand for subscribers across the country to switch to with
the help of MNP (ref: Xcelone of Indias leading end-to-end market
research firms that provides custom market research solutions)
- Slide 26
- For the current year Customer Growth Rate 86% Increase in
Revenue 58% Increase in EBITDA 79% Growth in Profit 100%
- Slide 27
- Consumers allowed to switch operators only 90 days after a
connection is activated. Consumers allowed to change operators
within their registered circle only (i.e. if you are within the
Gujarat circle you cant shift to a Karnataka circle and so on)
LIMITATIONS to MNP
- Slide 28
- MNP Statistics From 20th Jan 2011 till end of February 2011,
source TRAI
- Slide 29
- All India MNP Port-in / Port-out Data All India MNP Port-in /
Port-out Data
- Slide 30
- Telecommunication Policies Declining ARPU Govt. policies
Content Piracy Better Service Quality Healthy Competitive approach
for operators Promotes more services to customer Poor
Infrastructure Late Adopters Competitive Market Difficult to switch
from one operator to other Huge Customer Potential High Growth Rate
Liberalization efforts by Govt Lower Capital expenditure for
switching between Operators Strengths Weakness Threats
Opportunities
- Slide 31
- Appendix List of Codes for Service Providers
- Slide 32
- Appendix List of Codes for Service Area
- Slide 33
- Appendix MNP - SLA Business days: Excludes Sundays and state
Holidays Calendar days: Includes Sundays and state Holidays. Port
Validation Time: 24 Business hours Hrs. Maximum allowed Time
difference between message 1002 and message 1003. Port cancellation
Time: 24 Hrs Business Hours. Maximum Time difference between
message 1001 and 3001. Port Deactivation and Activation: 1 Business
hour each. Total 2 hrs. Non Payment disconnect Initiation : 89
calendar days. Maximum time allowed between 1010 and 7001. Non
Payment disconnect response time: 15 calendar days. Maximum
permissible time between 7001 and 7003. Port Termination Time: 90
calendar days/3 Months Re Port In Time: 90 days from the time the
number is broadcasted
- Slide 34
- Thank you !!
- Slide 35