Mobile & independent schools

Mobile Internet &Independent Schools

April 21, 2011

Travis WarrenW H I P P L E H I L L

W H I P P L E H I L L

2007 2011

W H I P P L E H I L L

SMART PHONES?

85%

15%

Yes

No

Source: Parent Survey Fall 2010

DO YOU TEXT?

85%

15%

Yes

No

Source: Parent Survey Fall 2010

W H I P P L E H I L L

Internet : Mobile v. Desktop

Native Apps

Mobile Web

QR Codes

Mobile Video

Location Based

Mobile v. Desktop

Personal Devices

Location Aware

Consider Screen Size (i.e. iPhone v iPad)

Design for Touch

User Interface Conventions

NO FLASH?

HTML5

HTML5

iPads

http://www.angrycreative.se/

http://www.angrycreative.se/

Native Apps

W H I P P L E H I L L

WHEN TO BUILD NATIVE?

Are you building a utility or game?

Does your app need to be used without the internet?

Is your app going to make extensive use of the Dialer, GPS, Mail Clients?

Native Apps

W H I P P L E H I L L

W H I P P L E H I L L

!

Mobile Web

W H I P P L E H I L L

HTML 5

SYNTACTICAL FEATURES

<audio>

<video>

<canvas>

<video>

</video>

CSS

Effects

Animation

Cross Browser Support

Alternative to Flash

Podium

Mobile|

+ --

Ecosystem

Terriblyclever|

+ --

Option 1. Option 2.

Ecosystem

Terriblyclever|

+ --

Option 2.Podium

Mobile JQuery|

+ --

Option 3.

http://jquerymobile.com/

2011

QR Codes

QR = “Quick Read”

a new kind of barcode

http://qrcode.kaywa.com/

Mobile Video

W H I P P L E H I L L

W H I P P L E H I L L

- Video that plays in a browser.

- Typically Flash based video

- Increasingly shifting to HTML5 (H.264)

What is a web video?

W H I P P L E H I L L

- Progressive Download

- Streaming

- Sharing (Youtube.com, Vimeo.com)

- Live Streaming (USTREAM.com, Livestream.com)

Types of video?

$$ $

W H I P P L E H I L L

Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings

US broadband penetration grew to 88.82% in March 2008.

+

3

Online Video Growth

Monthly Video Views (in billions)

Source: comScore

© 2010 Brightcove, Inc. All Rights Reserved.

Online Video Now More than 50% of Internet Traffic

4

Source: Limelight Networks

Proportion of Total U.S. Internet Traffic

© 2010 Brightcove, Inc. All Rights Reserved.

Distribution of Online Video Views

5

comScoreShare of Video Sessions

© 2010 Brightcove, Inc. All Rights Reserved.

W H I P P L E H I L L

Location Based

“Check In”