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Mobile Augmented Reality
Time of Enlightenment
Dylan Banarse
© 2011 Optricks Media Ltd
Augmented Reality
Viewing computer graphics and information embedded in the real-world
© 2011 Optricks Media Ltd
Mobile AR Viewing● Now
○ ‘Magic window’○ 2D camera, 2D screen (mobile)○ 3D camera, 3D screen (3DS)
● Future○ Projected and wearable AR
© 2011 Optricks Media Ltd
Embedding in the Real World
● Geolocation
● Marker
● Natural Feature
© 2011 Optricks Media Ltd
Geolocation
© 2011 Optricks Media Ltd
Markers
© 2011 Optricks Media Ltd
Natural Feature
© 2011 Optricks Media Ltd
AR Convergence
2008
2009
2010
2011
geolocationaccelerometers
ID Markers Image markers
location-based natural features
© 2011 Optricks Media Ltd
Emerging Uses
● Value add○ Enhancing print media,
board games & card games
● Information○ Museum and event
guides● Visualisation Tools
○ See real things, virtually.
© 2011 Optricks Media Ltd
AR GrowthAugmented Reality growing from less than $20 million currently to more than $300 million in 2014*
*Source: UK based ABI Research company http://www.abiresearch.com/research/1004689
197 million augmented reality‐capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010
Total annual revenues from AR‐enabled mob apps will reach $732 million in 2014, up from less than $2 million in 2010. ** **Source: UK based Juniper Research company http://www.juniperresearch.com/shop/viewreport.php?id=197
“AR will be one of the top 10 disruptive technologies from 2008 through 2012.” - Gartner
© 2011 Optricks Media Ltd
Hype?Gartner Hype Cycle
© 2011 Optricks Media Ltd
Augmented Reality Trending
- AR- iPhone AR- Android AR- Nintendo 3DS AR- iPad AR
© 2011 Optricks Media Ltd
AR Mobile Trends
- AR- iPhone AR- Android AR- Nintendo 3DS AR- iPad AR
iPhone API change
© 2011 Optricks Media Ltd
Enlightenment
Peak of Inflated expectations
Trough of disillusionment
Slope of enlightenment
Qualcomm contest
Nintendo 3DS Launch
© 2011 Optricks Media Ltd
Summary
● Climbing the Slope of Enlightenment○ Loosing pure novelty value○ Now looking for practical applications
● Technology is maturing and converging○ Both new and maturing SDKs and platforms○ Developers more experienced
● Focus on content and UX○ Producing the right creative ideas with the right technical
solutions
© 2011 Optricks Media Ltd
Thank you.
© 2011 Optricks Media Ltd
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