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M&Ms Final Creative Project
FatimaYaraNourhan Meriam
OutlineIntroduction
Objectives
Strategy
Positioning
Target Audience
Problem
ConclusionS.W.O.T
Introduction
S.W.O.T. AnalysisStrengths
Weaknesses
Opportunities
Threats
ObjectivesSpecific
Measurable
Achievable
Realistic
Timed
Target AudienceTarget audience:
All Ages
Middle class mothers
Brand loyalty:Customization “Brand VIP”
Problem
Not all the products/ flavors available in the UAE.
Opportunity available, but is not being used.
Problem
Products not available in UAE:
“Coconut M&M”
“Strawberried Peanut Butter”
“M&M's Premiums”
Strategy
Types of Media:
T.V.
Radio
Print Media
PositioningEasy to find
Easy to reach
Unique and fun
Unexpected places
Conclusion
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