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01
C A S E S T U D I E S
M I V A
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03
04
07
10
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16
I N T R O D U C T I O N
M A S S I M O Z A N E T T I B E V E R A G E
N H S F U N F A C T O R Y
D E C O R A T I V E F I L M S
B A R E B O N E S B R O T H
G H P G R O U P , I N C .
T A B L E O F C O N T E N T S
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W E A R E M I V A
The premier ecommerce solution for your business
Miva’s SaaS ecommerce platform is sparking a revolution in the
way manufacturers, wholesalers, and retailers sell online.
Voted #1 in Customer Satisfaction by G2Crowd, Miva outperforms more than
200 other ecommerce platforms with custom-configurable UI, advanced
logic-based rules, and seamless data pipelines to help you scale.
Find out how Miva’s flexible, fully-hosted ecommerce architecture and
support network can deliver a premium experience to your B2B and
B2C customers, everywhere you want to sell.
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M A S S I M OZ A N E T T IB E V E R A G E
W H AT T H E Y WA N T E D
W H AT W E B U I LT
W H Y T H I S M AT T E R S
Massimo Zanetti Beverage Group, the world’s largest privately owned coffee
manufacturer, was ready to launch into the retail channel with a branded B2C
ecommerce site which simultaneously supported its global wholesale business.
Miva helped MZB architect a stunning DTC ecommerce site which harmonizes
flawlessly with MZB’s incredibly sophisticated production, inventory, and
distribution systems, across 11 plants and more than 100 countries.
MZB is now able to merge B2B and B2C channels into one singular, infinitely
personalized, multi-faceted brand presentation, direct from production to
wholesaler to consumer, resulting in true multichannel distribution control.
05
CHALLENGE
SOLUTION
Give the public direct access to products they love.
One backend framework to serve unique
customers worldwide.
Massimo Zanetti Beverage Group is the largest privately owned coffee manufacturer in the world,
with more than 1.2 billion dollars in revenue annually. The MZB family of brands includes some of
the most well-known coffee products in modern history, such as Chock Full o’ Nuts, Hills Brothers,
and Chase and Sanborn.
As manufacturer-distributors, MZB roasts and distributes its own product for roasting plants such
as Kauai Coffee Company, LLC. Already widely distributed to supermarkets and restaurants
around the world, MZB was ready to leverage its incredible reputation and beloved products
directly to consumers via a new branded B2C website.
The sharp jump in popularity of retail coffee sellers, a 50 billion dollar market disproportionally
controlled by Starbucks and Dunkin Brands, has spurred broad American consumer interest.
MZB needed to launch into direct B2C with an outstanding customer experience finely
honed to the needs of this audience, while still nurturing its global wholesale customers.
Miva worked with MZB to create a stunning consumer-facing ecommerce site which nimbly
supports both B2B and B2C channels from a unified control interface. Across more than 150
exquisitely-designed site pages, MZB’s subsidiary brands, products, usage info, social
community, and company philosophy are powerfully presented to the retail market.
MASSIMO ZANETTI BEVERAGE
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RESULTS
A new vision takes this classic brand into the future.
Now, MZB’s B2C customers experience a modern iteration of the brand uniting all of its subsidiary
labels, igniting powerful brand loyalty. For the first time, this revered family of brands has opened a
direct channel of sales and communication with its global following, which will result in better
product development, and a more precise understanding of the needs of every kind of customer.
This true omnichannel approach, connecting all sales channels flawlessly to production, inventory,
and fulfillment systems, empowers MZB to master the entire supply chain, while allowing customers
across the spectrum to experience a singular vision of the brand.
MZB’s wholesale channel is built on the same framework and can be accessed via
easy account login. Both channels access the same unified management and data
resources, integrating with advanced ERP, OMS, WMS, and CRM systems
for planning, order control, accounting, fulfillment, and analysis.
Miva helped MZB architect the total design and
development of the new B2C channel in tandem
with MZB’s incredibly sophisticated existing
distribution systems across 11 plants and
wholesale customers in more than 100 countries.
This custom site enables MZB to merge B2B, B2C,
and brand sales rep channels into one singular,
infinitely personalized, multi-faceted distribution
channel, direct from brand to wholesaler to consumer.
MASSIMO ZANETTI BEVERAGE
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N H SF U NF A C T O R Y
W H AT T H E Y WA N T E D
W H AT W E B U I LT
W H Y T H I S M AT T E R S
With more than 200 U.S. skateboard brands jockeying for shelf space and market share,
NHS, Inc. needed a bold solution for connecting with customers, and the ability to tap
into manufacturer direct distribution channels.
Miva worked closely with NHS to build a multi-brand superstore with sophisticated
product merchandising and omnichannel portals for resale and retail shoppers, all
connected to powerful order, inventory, and fulfillment systems.
For the first time, NHS is able to ship directly from manufacturing to consumer,
exerting masterful control over branding, supply chain, and shopping
experience for all wholesale and retail channels.
08
CHALLENGE
SOLUTION
Develop one confident strategy to unite brands
and serve every channel.
How brands go direct: Deliver concierge UI
and fully integrated fulfillment.
Founded in 1973, NHS, Inc. has the honor of being the oldest and most famous skateboard
manufacturer in the world. Today, the global skateboarding market tops 5 billion dollars in
annual revenue. As creators of the revered Santa Cruz skateboard brand, NHS is
uniquely positioned to unite and lead many generations of skate, surf, and
snowboard enthusiasts worldwide.
NHS, Inc.’s company legacy and enduring popularity has enabled production of more than
a dozen subsidiary brands, each with its own iconography, product line, and fan base.
However, with more than 200 U.S. skateboard brands competing for market share, NHS
needed an efficient and bold solution for highlighting its many specialty divisions and
taking total control of all distribution channels. To build upon its strong footing in both
retail and resale markets, the brand required a new unified online sales strategy to
seamlessly serve all channels at once.
Miva worked closely with NHS to build a custom multi-brand superstore which employs highly
intuitive navigation to retain distinct branding elements while unifying and cross-referencing
thousands of SKUs.
The new site replicates the customer experience of in-store shopping, with a logic-based
“deck builder” which allows shoppers to live-build unique product configurations, just
as they would with the help of a brick and mortar salesman.
NHS FUN FACTORY
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RESULTS
Optimize to sell to
every kind of customer.
NHS, Inc. is now able to be its own distributor. As a result, the legendary manufacturer
now exerts total control over all of its brand identities, their supply chains, and profit margins,
while continuing to build upon a powerful cultural legacy with increased market share.
Innovative merchandising like the skateboard “Custom Complete” deck builder not
only supports customer choice and improves conversions, it creates a responsive
dialogue which is the base of brand loyalty and increased CLV. Expert direct
fulfillment ensures that customers connect great service with the brand, further
amplifying a strong and enduring bond.
The formula for translating social currency into sustainable growth is clear: strong
user-facing shopping experience must be an equal partner with sophisticated
back-end data integrations. True enterprise-level omnichannel business requires both.
Extensive use of video demos and tight social integration complete the feeling
of a personally-curated UI, with human-centric conversion optimization.
Resale dealers are still able to access the full shopping experience, while enjoying
wholesale pricing rules upon account login. All order information is funneled into
a single control interface, which allows NHS to manage production, pricing,
sales, merchandising, fulfillment, accounting, and customer service for
100% of its customers via one omni-channel portal.
NHS FUN FACTORY
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D E C O R A T I V E F I L M S
W H AT T H E Y WA N T E D
W H AT W E B U I LT
W H Y T H I S M AT T E R S
With a signature product line already distributed by nearly 3000 dealers,
Decorative Films, LLC. was ready to compete in direct-to-consumer retail.
Miva designed a comprehensive ecommerce system for Decorative Films
which combines a conversion-optimized B2C shopping experience with
seamless support of wholesale networks.
Businesses are now able to translate exceptional branding and highly
personalized merchandising into direct control of all wholesale & retail
sales, marketing, distribution, all from a single omnichannel interface.
11
CHALLENGE
SOLUTION
Unifying B2C and B2B channels within a central control panel
can be daunting for independent manufacturers.
Modern direct-distribution solutions power
a spectacular shopping experience.
Decorative Films, LLC is a market-leading manufacturer of professional grade window
treatments under the trademarked brands Solyx and SimGlas. In addition to manufacturing
its own signature product line, Decorative Films has also built a sales, distribution, and
installation network comprising more than 2850 dealers in the U.S. and 7 other countries.
With online home improvement sales already comprising nearly 20% of all purchases in
the segment, the manufacturer-brand is uniquely positioned to compete on equal footing
with retail behemoths like Home Depot in both the B2C and B2B channels.
A new total ecommerce solution was needed to weave together the outstanding
shopping experience of modern B2C selling with the advanced pricing and presentation
required for wholesale customers, all linked to a common order and inventory database.
Miva worked with Decorative Films to completely overhaul its existing web presence, creating
a stunningly modern user experience. Beautiful photography and concise, engaging design
elements create a total expression of the brand on every page, while elaborate navigation
tools promote intuitive shopping across a vast product catalog. A custom-built visualizer
tool is a powerful conversion engine which helps clients see and select products in a
real-world environment, while highly visual category content and tightly integrated
social media combine to feature products in interactive, dynamic ways.
DECORATIVE FILMS
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RESULTS
Transform a brand into an
omnichannel powerhouse.
Miva’s platform enables Decorative Films to
harness total control of its brand and product,
resulting in a powerful shopping experience
across every channel, every customer,
every device. The aesthetic beauty of
the new site is matched by the total unity
of a truly omni-channel architecture.
Businesses are now able to translate exceptional branding and highly personalized
merchandising into direct control of all wholesale & retail sales, marketing,
distribution — all from a singular command interface.
Miva supports Decorative Films as it leverages the power of its brand and complexity
of its distribution network into the omnichannel reach every company dreams of.
Decorative Films’ large network of affiliated dealers is a critical component of its business structure.
The new site supports these many providers with advanced access to wholesale pricing and volume
discounts, accessible via account login. From the back end, these orders are seamlessly integrated
with on-site retail transactions, managed from a single interface which commands Decorative Films’
total product journey from production through fulfillment. Data pathways to ERP, OMS, and CRM
software allows the company to execute advanced planning, management, and analysis of
resources, sales, and customer trends. This data is leveraged to focus reporting and marketing.
Order fulfillment is flawlessly integrated with shipping providers UPS and FEDEX.
DECORATIVE FILMS
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B A R E B O N E S B R O T H
W H AT T H E Y WA N T E D
W H AT W E B U I LT
W H Y T H I S M AT T E R S
Natural foods producer Bare Bones Broth needed an affordable, custom-built ecommerce
system to unify sales channels and add all-new data-driven revenue streams — without
bending to the unsustainable demands of traditional distributors.
Miva partnered with the brand to design a total ecommerce ecosystem, anchored
by a beautiful customer-first site which integrates premium enterprise-level
design/merchandising with inventory, fulfillment, accounting, and analysis.
Bare Bones Broth has now created a powerful framework for singular branding
across channels and complete control of their entire supply chain. Cutting edge
on-site merchandising fuels a direct and enduring relationship with customers.
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CHALLENGE
SOLUTION
True financial freedom requires a revolutionary approach.
Smart UX becomes the key
to brand independence.
Bare Bones Broth is an artisan natural foods producer leading a new wave of organic foods
startups which has been dubbed the “Whole Foods Economy.” While every independent
business dreams of the attention which big name chains might bring, the real-world
production schedules, supply chain pipelines, and ever-lower margins of traditional
distribution can stifle profitability and connection to consumers.
This growing business needed a custom-built tool to unify sales channels while serving
customers a first-rate shopping experience. Innovative product display and user-centric
shopping choices would be essential for competing in the retail space, while an easy
system for managing inventory, fulfilling orders, and analyzing trends could allow
the brand to master truly sustainable control of all aspects of their business.
Other ecommerce platforms quoted upwards of $200,000 in launch fees,
demanded percentages of gross profits, and would charge astronomical
annual dues – an unwinnable equation for any young business wanting
to sell direct.
Miva worked with Bare Bones Broth to build a
beautiful new ecommerce site which distills the
brand’s core philosophy into a colorful and
dynamic modern shopping experience.
BARE BONES BROTH
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RESULTS
Manufacturer-direct omnichannel sales fuel powerful,
sustainable growth.
Equipped with comprehensive data about customer behavior, purchasing trends, and
traffic, Bare Bones gains the insight required to improve products, carve out new niches
in the market, and achieve a dramatic positive impact upon its community — the true
meaning of “customer lifetime value.”
For the first time, independent businesses are able to control all aspects of omnichannel
branding, sales, and distribution from a single unified interface. Miva ecommerce enables
entrepreneurs at all levels to reach true financial independence, empowering every
enterprise to generate sustainable, holistic success.
A key component of the new site is the implementation of subscriptions. By allowing customers to
self-manage recurring orders, an entirely new revenue stream has opened, increasing customer
lifetime value and thus lowering overall acquisition costs. The freedom and flexibility of the user
journey inspires powerful brand loyalty, offering customers more choices and more control.
With customer satisfaction as the driver, the brand is now positioned to cultivate and distribute
to its audience at the enterprise level. To support this expansive business model, Miva
integrated an array of backend systems for managing inventory, processing orders
and payments, shipping, and resource planning.
From farm to site to table, Bare Bones Broth has created a total system for control of
their entire supply chain. They can adapt production, pricing, and marketing on the fly,
as best suits the needs of their customers and their fast growing business.
BARE BONES BROTH
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G H P G R O U P
W H AT T H E Y WA N T E D
W H AT W E B U I LT
W H Y T H I S M AT T E R S
Consumer goods manufacturer GHP Group, Inc. was ready to bridge the
gap between strong B2B sales, a comprehensive online B2C store, and
total support of its diverse products at brick & mortar retailers.
Miva engineered a comprehensive new ecommerce system for GHP Group,
with real time visibility across channels and a new content-rich mobile site.
Customers can research and shop anywhere, anytime, via one
seamless shopping experience.
For GHP, delivering relevant, up-to-the-minute information to customers was
the key to uniting all sales channels to complement its already strong B2B
model. Data-driven consumer-direct sales are no longer limited to
desktop or physical stores.
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CHALLENGE
SOLUTION
Unite channels by translating B2B strength into B2C success.
Real-time visibility via strong systems integration is the key
to an entirely new sales channel.
GHP Group, Inc.’s several branded lines of home and heating products fuel a booming B2B
manufacturing business in the burgeoning U.S. home goods market, a segment which
will crest more than 20 billion dollars in annual sales this year.
While a mainstay of brick and mortar home improvement stores and resale sites, the family
of brands produced by GHP Group, Inc. were not previously represented in the B2C online
sphere. To help GHP access this incredibly lucrative direct sales channel, Miva was tasked
with a ground-up design of a new consumer-facing ecommerce site optimized for mobile, with
the back-end muscle required to manage sophisticated order, customer, and fulfillment pathways.
Miva designed a beautiful new retail website weaving together 5 distinct brands in a fluid,
easy-to-navigate modern interface. B2C customer experience is prioritized with extensive reviews
and social media feeds. Innovative use of support content and streamlined checkout are optimized
for mobile, servicing the needs of research-oriented consumers comparing products in a retail
setting. Then, custom visual-based product-finders help customers select appropriate products
in an intuitive, enjoyable shopping experience.
Merging of the in-store and online experience is supported by real-time visibility admin across
all sales channels from a unified management interface. Production managers, sales reps, and
customer service agents can all monitor relevant product and order data as it occurs, leading
to incredible efficiency, more precise planning, and superior service.
GHP GROUP, INC.
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RESULTS
Serve all kinds of traffic, everywhere customers shop.
The all-new GHP Group, Inc. mobile and desktop site has successfully delivered the brand’s broad
range of popular home products directly to the consumer for the first time. This is an important leap
forward which will allow total vertical control of all aspects of the business, from production straight
through to end consumer. At the same time, GHP can support its thriving wholesale business,
controlling all channels from a single unified interface.
The new site’s mix of intuitive product organization
and sifting combined with elaborate support, ratings,
and technical content has already scored with
customers - in just 2 months since launch, site
traffic has increased by 20%. Customers are
using the site as a research resource via mobile
while in-store, and then completing their purchases
either online or at the register.
B2B customers like big box home improvement
retailers are still fully supported, while B2C
consumers are now treated to a comprehensive
expression of the GHP Group, Inc. brand,
everywhere they shop.
Next, Miva created seamless data integrations with Microsoft Dynamics GP, weaving
new direct-to-consumer revenue streams with GHP Group’s existing ERP. Order man-
agement, inventory visibility, and data-driven decisions all power the unified shop-
ping experience every customer holds in the palm of their hand.
GHP GROUP, INC.
01
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