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8/14/2019 Mini Presentation for Golf
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GOLF
An unexplored treasure for Greece.
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Quick Golf Information
World-wide, golf is a USD 60 billion industry with 30,730courses globally and 57 million golfers.
In Europe, the number of courses has more than doubled in thepast sixteen years
The number of registered golfers has grown by an average of
6% per annum 65% of European golfers are interested in "golf tourism" and
70% of them are looking for new destinations -- preferably ashort-haul destination (i.e. a maximum three-hour flight).
Golf started in the States as an elite sport and thanks in part to
the arrival of Arnold Palmer in the middle 1960's graduallyevolved into the Volksport it is today
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Golf Status in Greece Greece currently has 5 golf courses (population 11 million)
Only one 12-hole course in Athens (population 4,5million) that was established in 1962
Other 4 golf courses located in the islands of Corfu,Rhodes, Crete and one on the coast of Macedonia inHalkidiki region
It would be safe to say that Greeks have not really taken upthe game of golf
General belief of golf, still,
as an elite sport
Greece is not considered as a
great golfing destination
Porto-Carras hotel golf course in Halkidiki
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Greece & Tourism Tourism probably contributes close to 20% to Greek GDP,
directly and indirectly, and accounts for about one in six ofall jobs in the country
12-14 million arrivals that generate an income of EUR 10-20 billion per year
Steadily declination in tourism industry in the last decade Prices are rapidly converging with European levels, thus
the country is losing its comparative advantage as aninexpensive destination.
Majority of the tourists arrive in a 90-day period between
mid-June and mid-September crowding venues andstraining infrastructure
Last decade stronger competition is coming from Turkey,Egypt, and the Dalmatian coast that offer similar products
at cheaper prices
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Greece & Tourism (the next day) There must be diversification in order to spread the
arrivals throughout the year Offer a multitude of new venues of which the country has
many
Development of facilities for conferences, city breaks,
golf, yachting, skiing, spa and medical tourism Governmental assistance to tourism industry*
Golf course in Crete
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*Assistance to Tourism Grants: Special rules apply for tourism. The state is
seeking to upgrade the hotel stock of the country and tointegrate hotels with other amenities.
Grant aid is available for construction,
extension, and modernisation of B-class
hotels and higher
Accommodation will be integrated with
other facilities, such as harbors, airfields,
heliports, and marinas
Incentives are also available for the construction of
amenities such as marinas and of course golf courses
Source: Ministry of National Economy
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*Assistance to Tourism (continued)Grant
Source: Ministry of
National Economy
a. Construction of B class hotels and above in areas of Integrated TouristDevelopment.
b. Conversions to hotels of buildings designated as traditional or under apreservation order.
c. Construction and operation of marinas, golf courses, thermal and sea-
bathing spas, health farms, winter tourism centers and conference centers.
Area Own participation a b c
A 40 -- 15 25
B 40 10 30 35
C 40 15 30 35D 30 25 30 35
Thrace 20 35 35 35
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Why Invest on Golf in Greece? Golf is new as an idea and as a sport. Not many facilities
for golf in the country where tourism is the #1 industry The aging of the population in industrialised countries
means a growing market of people with more discretionary
income and more available time to travel, Greece is also
one of those countries.
Greeces Mediterranean climate provides for excellent golf
playing conditions year round
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Why Invest on Golf in Greece? Greek government currently seeks to marry the concepts of
tourism, urban regeneration and golf development withsustainable development to produce multi-facetedcomplexes that combine resorts and leisure facilities withresidential and holiday housing
A golfing trip to Greece is also
a journey to the roots ofcivilisation with outstanding
sightseeing, in a country famed
for its countless artistic and
natural treasures
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Final Thought Golf has evolved tremendously from the rudimentary
game that was first played in Europe more than five
centuries ago. Today it provides the focus for
developments that embrace, as well as hotel complexes,
spas, fitness and thalassotherapy centres, casinos, marinas,
vineyards, conference destinations, theme/amusement
parks and real estate projects such as residentialcommunities, vacation rentals and timeshare properties.
Having Greeces legacy in tourism and developing golf as
an idea and as an activity also for the Greeks..
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The future for Greece is GREEN!
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and Golfmustbe
the next big thing!
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