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8/3/2019 Mid Term Tea Industry
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INDIAN TEA INDUSTRY
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HISTORY The tea industry in India is about
170 years old.
It has an important Place andplays a very useful part in the
national economy.
Robert Bruce in 1823 discovertea plants growing wild in
upper Brahmaputra Valley.
In 1838 the first Indian tea FromAssam was sent to United
Kingdom for public sale.
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Tea in India
Major 3 tea producing regions:
1. Darjeeling (North-Eastern India)
2 . Assam (far North-East India)
3 . Nilgiri (South India)
All 3 differ in style and flavor
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DARJEELING Found in the foothills of
Himalayas.
Grows at altitudes of 600m
to 2000m.
Cool moist climate, rainfalland sloping hilly terrain
give the Muscatel Flavor to
the Tea.
Called Champagne of Teas
finest and most uniquely
flavored.
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ASSAM Rainfall - 100 to 150
inches per year.
Offer rich, full-bodied,
bright tea liquor. A bright, strong cup of
tea.
Assam is the singlelargest contiguous tea
growing area in the
world
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NILGIRI Blue Mountains of Nilgiri in
South India. Tea grown at an elevation
of 1000m to 2500m.
Rainfall varies from 60inches to 90 inches
annually.
The combination offragrance and briskness
makes Nilgiri a truly unique
tea in the world.
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Apart from the above three distinct tea
growing regions tea is also grown in:
Kerala
Karnataka
Himachal Pradesh Uttaranchal
Sikkim
Orissa Arunachal Pradesh
Tripura
Manipur
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Resource http://www.gmsworldnet.com
WORLD TEA PRODUCTION
0
200
400
600
800
1000
1200
SR
LANKA
KEN YA IN DIA CHIN A
Though India ranks no
2nd in total tea
production , but because
of high domestic
consumption , her
export quantity is not
that high.
*Production in Million kgs
*Approx. figures for calendar year 2011
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www.teaboardofindia.com
Country wise Exports from India (2010)
Figures in Million Kgs.
0
5
10
15
20
25
30
35
40
45
Russia
Kazakh
stan UK
Germ
anyPo
land US UAE Iran IraqKe
nya
Pakis
tan
Austr
alia
Country
Qua
ntity(M.K
gs.)
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PROSPECTS
Due to high internal consumption, and rising
world tea prices, India is looking for budget
teas.
Quality , incredible Darjeeling teas finds place
in almost every nation in the world
Customized packing at attractive pricing.
Fair trade policies.
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BIBLIOGRAPHY: Asopa, V.N (2007), Tea Industry of India: The cup that cheers has
tears, Indian Institute of Management, Ahmadabad, India
W.P.NO.2007-07-02, July
Bain, J.S. (1956), Barriers to new competition, Cambridge, MA:
Hayward University Press
http://www.gmsworldnet.com/images/vision_2020_reinventing_india
n_tea_industry.pd
Goddard, Samantha (2005), Tea Break: A crisis brewing in India,
http://www.actionaid.org/docs/tea_break.pdfFaccessed on 4th April,
2011
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THANK YOU
PRESENTED BY:
NEHA SUMAN
ROLL NO34
MFM -1 sem
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