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8/9/2019 Microsoft company prsesntation
http://slidepdf.com/reader/full/microsoft-company-prsesntation 1/21
Zuhair Qadir
Mashaal Lodhi
Muhammad Asad
Tabinda Mukhtar
Rana Mohsin Saeed
Faiza Tahseen
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Introduction
Microsoft is a
multinational computer
technology corporation.The history of Microsoft
began on April
4,1975,when it was
founded by Bill gatesand Paul Allen .
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Microsoft's flagship product, the Windowsoperating system, is the single most popularoperating system for home desktop use. Its
other desktop products, namely MicrosoftOffice, Internet Explorer, and Windows MediaPlayer.
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Corporate missions and
objectives.
Business Composition and
strategies.
Marketing strategy for each
planning unit. Marketing program activities.
Implementation and management
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Mission statement of Microsoft
´At Microsoft, we work tohelp people and businesses
throughout the world realizetheir full potential.µ
objectives of the Microsoft
T
o enable people andbusinesses throughout theworld realize their fullpotential.
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Strengthening Economies
Addressing Societal Challenges
Promoting a Healthy Online Eco-
system
Operating Responsibly
Promoting Microsoft¶s Public
Policy Agenda Technology Innovation
Employees and Suppliers
Workforce Development
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Business composition
Windows & Windows Live Division
Server and Tool
Online Services Division
Microsoft Business Division
Entertainment and Devices Division
Corporate strategies
Aggressive policy of take-over¶s and
acquisitions.
Adapt quickly to market conditions,
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Strategic planning and marketing
responsibilities are clearlydefined in corporate strategicplanning
free rein to Steve Blamer tohandle the Microsoft in
whatever manner Steve Ballmerwants
setup the 50 top priorityinitiatives
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Strong corporate governanceat Microsoft starts with aBoard of Directors that is
independent, engaged,committed, and effective
Working with management ,ensure dynamic and
responsive leadership, track performance,
The key member¶s power togive feedback
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The company¶s success ismaking strategy adapting tochanging market conditions anddemands
S pecific target market strategyfor each business units
They are using the nichemarketing strategy for
entertainment division Business class
Students
Home users etc
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Measureable objectives for eachtarget market
Windows Live business unit achieve
its objective by maintaining excellentgrowth rate of 15% From year 2004-08 and earned the operating profit of11% and made extra sales of $7-$9billion per year.
Microsoft typically uses what iscalled a "zero defects" milestone
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Microsoft is using the termintegrated innovation forpositioning of its product
Mr. Bill Gates has said that;
́Its customers perfectly
legitimate choice to buy the
Microsoft product and it¶s not a
soft drink where you get thirsty
and say; I drank my word
processor, let¶s have another´
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Product strategy:
Using the product specialization
strategy which is one of the
market coverage strategies
Applying monolithic branding
Strategy for its products
Microsoft is positioning its product by attributes
Microsoft believes in
innovation
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Microsoft provides license softwareto organizations under arrangements
Some of it¶s major distributorsinclude
Ingram Micro Tech Data
Software S pectrum
Software House International Dell
CDW
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Microsoft is using push strategy to
promote its product
GTM approach. A broad Advertising campaign
Guides
Promotions and incentives
Measuring Success
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Reputation for employing highlyskilled individual
Highly skilled workers, therefore,
will help the company to develop and implement
strategies successfully
Reliance on highlyknowledgeable staff in product
development
Help in retaining its image astechnology and productinnovators.
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considerable gapbetween the plannedand actual
performance introduce next
version of windows´LONGHORNµ
require additionalstudy and moreaccurate information
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Give more concentrationon issue of employee
turnover rate which is
increased from 6% to
7.4% in last two years
Microsoft is focusing on
windows and office
programs
More focused about the
innovation
Concentrates on the
employee issues
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