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Microsoft Class Server Microsoft Class Server 3.03.0Improving Achievement Through Improving Achievement Through TechnologyTechnology
Jason PalmerJason PalmerEducation Products ManagerEducation Products ManagerEducation Solutions GroupEducation Solutions GroupMicrosoft CorporationMicrosoft Corporation
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AgendaAgenda
Key K-12 Issues including NCLBKey K-12 Issues including NCLB Accountability and Assessment Accountability and Assessment
SolutionsSolutions Microsoft Class ServerMicrosoft Class Server
BenefitsBenefits HistoryHistory SolutionsSolutions Case StudiesCase Studies
Partnership OpportunitiesPartnership Opportunities
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Key Issues In K-12 Key Issues In K-12 Education Today…Education Today…
““With data in many With data in many different systems how do different systems how do we know if our reports we know if our reports are are accurateaccurate?”?”
““How can we How can we streamlinestreamline our our process for process for demonstrating demonstrating accountability as accountability as required by NCLB?”required by NCLB?”
““How can we How can we substantiatesubstantiate the the effectiveness of effectiveness of teaching methods teaching methods with data-driven with data-driven analyses?”analyses?”
““Funds are limited, Funds are limited, wherewhere can we get the biggest return can we get the biggest return on investment?on investment?
““We know which kids We know which kids are behind, but are behind, but howhow do we improve their do we improve their achievement?”achievement?”
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Where Are K-12 Districts Where Are K-12 Districts Today?Today?
Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370-396
Deliver Individual
Resources for
Improved Results
Advanced Needs
Digital Content and Digital Content and Best Practices Best Practices
Individualized Individualized Lesson Plans based Lesson Plans based on Assessments on Assessments and Standardsand Standards
Drive Continuous Drive Continuous ImprovementImprovement
Needs for Needs for TomorrowTomorrow
Address NCLB Reporting Requirements
Basic Needs
Meet NCLB Meet NCLB Reporting Reporting RequirementsRequirements
Measure ProgressMeasure Progress Share ResultsShare Results
Most Most
Districts Districts Today Today
Identify Improvement Areas with Assessment & Data-Driven Analysis
Intermediate Needs
Regular Diagnostic Regular Diagnostic AssessmentsAssessments
Analyze to Analyze to Determine Areas of Determine Areas of Educational Educational Weakness and Weakness and StrengthStrength
More More Progressive Progressive
DistrictsDistricts
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Class Server Enables K-12 Class Server Enables K-12 Districts To….Districts To….Deliver diagnostic assessments to your students, and view
achievement reports, before the high-stakes tests
Deploy best practices, assessments, and core curriculum materials digitally to all teachers & students in the district
Have a closed-loop process that enables them to track and remediate students against local curriculum standards
Measure the impact different approaches and curriculums have on various student groups, and individuals
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Microsoft Class Server / Microsoft Class Server / AAA Closed-Loop ProcessAAA Closed-Loop Process
Analysis and Analysis and Reporting Reporting
Instructional Instructional ImprovementImprovement
Data Data CollectionCollection
Closed-Loop Closed-Loop Process Process
Improving Improving Student Student
AchievementAchievement
DiagnosticDiagnostic
AssessmentAssessment
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District and Community AccessDistrict and Community Access
Complete AAA Solution Complete AAA Solution ElementsElements
OtherApplications
Special EducationSpecial EducationSystemSystem
StudentStudent
ManagementManagement
SystemSystemMicrosoft Microsoft
Class ServerClass Server
State State ReportsReports
SIF Data SIF Data ModelModel
Data Data WarehouseWarehouse
AnalysisAnalysisServicesServicesEDminEDmin
SchoolNetSchoolNetChanceryChanceryTetradataTetradata
SIF SIF
SIF SIF
ApplicationApplicationIntegrationIntegrationApplicationApplicationIntegrationIntegration
Web PortalWeb Portal
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Microsoft Class Server Microsoft Class Server 3.03.0
• Microsoft® Class Server is a Web-enabled learning Microsoft® Class Server is a Web-enabled learning management platform that enables K-12 school management platform that enables K-12 school districts and teachers to address the accountability districts and teachers to address the accountability and assessment requirements of and assessment requirements of No Child Left No Child Left BehindBehind (NCLB). (NCLB).
• Class Server enables K-12 districts to collect real-Class Server enables K-12 districts to collect real-time student achievement information by helping time student achievement information by helping teachers create, deliver, and grade standards-teachers create, deliver, and grade standards-aligned assessments and lessons over the Web.aligned assessments and lessons over the Web.
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Learning Management Learning Management
Platform for K12 EducationPlatform for K12 Education
Microsoft Class Server Microsoft Class Server 3.03.0
SuperintendentSuperintendentAddress NCLB with a Web-based Address NCLB with a Web-based platform that delivers diagnostic platform that delivers diagnostic assessments and valuable student assessments and valuable student performance dataperformance data
CTO: CTO: Easily deploy, integrate and use our LMS Easily deploy, integrate and use our LMS to distribute standards-based curriculum, to distribute standards-based curriculum, assessments, and content offerings assessments, and content offerings
TeachersTeachers
Create and deliver assessments and Create and deliver assessments and digital curriculum aligned to district digital curriculum aligned to district standards, and track student progress.standards, and track student progress.
StudentsStudents
Complete lessons and assessments, and Complete lessons and assessments, and view results, using a standard Internet view results, using a standard Internet Web browser.Web browser.
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Assessment.Assessment. Deliver standards-aligned Deliver standards-aligned assessments to students over the Web -- on a assessments to students over the Web -- on a regular basis.regular basis.
Standards-based.Standards-based. SIF Agent allows integration with other SIF compliant SIF Agent allows integration with other SIF compliant
vendorsvendors IMS & SCORM compliance enables content from many IMS & SCORM compliance enables content from many
providersproviders New “Curriculum Standards” tool allows you to upload New “Curriculum Standards” tool allows you to upload
your your statestate curriculum standards, and customize for curriculum standards, and customize for your districtyour district
Easy Deployment.Easy Deployment. Familiar and highly Familiar and highly productive Microsoft-based tools and interfaces productive Microsoft-based tools and interfaces (for IT and Teacher)(for IT and Teacher)
Interoperable.Interoperable. .NET Framework, XML web .NET Framework, XML web services APIs, enable secure, familiar integration services APIs, enable secure, familiar integration frameworkframework
Case Studies.Case Studies. Deployment examples of Deployment examples of numerous data collection, reporting, and numerous data collection, reporting, and analysis systems from other providers who are analysis systems from other providers who are also using .NETalso using .NET
Teacher Tested.Teacher Tested. More than 200 teacher More than 200 teacher interviews have been conducted to interviews have been conducted to verify/validate Class Server interfaceverify/validate Class Server interface
Microsoft Class Server Microsoft Class Server AdvantagesAdvantages
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300 Districts, 7 Nations.300 Districts, 7 Nations. As of 6/1/2003, Class Server had been As of 6/1/2003, Class Server had been adopted or deployed by 300 school districts adopted or deployed by 300 school districts from 7 nations.from 7 nations.
Three-year track record.Three-year track record. Since introduction, Class Server customers Since introduction, Class Server customers have increased their use and size of their have increased their use and size of their deployments.deployments.
Industry-leading partners.Industry-leading partners. Class Server has been adopted as the Class Server has been adopted as the preferred learning management platform by preferred learning management platform by Chancery, EDmin.com, Scantron, SchoolNet, Chancery, EDmin.com, Scantron, SchoolNet, and Tetradata.and Tetradata.
Digital content.Digital content. More than 10 content providers have created More than 10 content providers have created offerings for Class Server (including offerings for Class Server (including Thompson, XSIQ, and Broad Education).Thompson, XSIQ, and Broad Education).
Worldwide Adoption and Worldwide Adoption and DeploymentDeployment
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Comm. & Comm. & CollaboratiCollaborati
on on
Student Student Info Info
SystemsSystems
AssessmenAssessment t
Reporting Reporting & Analysis& Analysis
InstructiInstruction on
Collection Collection & Storage & Storage
Microsoft Accountability and Assessment SolutionsMicrosoft Accountability and Assessment Solutions
Microsoft Class Server Microsoft Class Server Accountability Solution Accountability Solution
PartnersPartners
Implementation and Support
Deloitte and ToucheBearing Point
Accenture
Dell
Regional PartnersHP
In education collection and assessment for
for 30 years.
First to introduce .NET to
K-12 with Chancery.
Finalist in 2002 Software Codie
Awards.
Finalist for the 2002 American Electronics Association's awards.
Empowers educators to make decisions on
curricula & programs.
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Case Study Case Study (Microsoft/EDmin.com)(Microsoft/EDmin.com)Montgomery County Public Montgomery County Public SchoolsSchoolsProfile Profile 130,000 student, 20,000 employee district in Rockville, MD130,000 student, 20,000 employee district in Rockville, MD 18th largest and the 12th fastest growing in the United States18th largest and the 12th fastest growing in the United StatesSituation Situation Difficulty managing, tracking and utilizing student performance Difficulty managing, tracking and utilizing student performance
datadataSolution OfferingsSolution Offerings Microsoft Class Server, SQL Server and Windows 2000Microsoft Class Server, SQL Server and Windows 2000 EDmin.com’s Virtual EDucation System EDmin.com’s Virtual EDucation System Technologies UsedTechnologies Used Microsoft .NET Framework, Web Services & Crystal Reports 8.5Microsoft .NET Framework, Web Services & Crystal Reports 8.5Benefits Benefits Meeting NCLB Requirements: Meeting NCLB Requirements:
Ability to generate reports on day-to-day student classroom Ability to generate reports on day-to-day student classroom performance, external tests and assessmentsperformance, external tests and assessments
Implementing Improvements: Implementing Improvements: Closed-loop process mapping curriculum to results and tracking Closed-loop process mapping curriculum to results and tracking
progress at any point in timeprogress at any point in time
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Assessment: ScantronAssessment: Scantron Supplemental Curriculum:Supplemental Curriculum:
50 titles, 10 providers50 titles, 10 providers Thompson, XSIQ (public)Thompson, XSIQ (public) Plus all IMS contentPlus all IMS content
Microsoft Class Server Microsoft Class Server Digital Content ProvidersDigital Content Providers
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Learning Management Learning Management SystemSystem
MarketplaceMarketplace EduventuresEduventures$150 M in U.S. K-12 spend (2004)$150 M in U.S. K-12 spend (2004)
Microsoft Survey Microsoft Survey 300 current customers300 current customers1,000+ districts will purchase 2003-41,000+ districts will purchase 2003-42,200+ more in 2004-52,200+ more in 2004-5
CompetitorsCompetitors
BlackboardBlackboard
NCS PearsonNCS Pearson
PLATO NetschoolsPLATO Netschools
Assessment Solutions $30,000,000* (includes high stakes online testing)
Implementation/Customization $25,000,000
Hardware $25,000,000
Accountability Software $20,000,000
Professional Development $20,000,000* (only PD related to these solutions)
Learning Management Software $12,000,000
Hosting $10,000,000
Non-Assessment Content $8,000,000
Eduventures – FY04 ForecastEduventures – FY04 Forecast
NOTE: Does not include $500M+ in NOTE: Does not include $500M+ in FY04 “educational software” spendFY04 “educational software” spend
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Funding Class Server Solutions Funding Class Server Solutions underunder
HR1: HR1: “No Child Left Behind”“No Child Left Behind”• HR1 specifies two ways school districts can HR1 specifies two ways school districts can
apply for and receive Grant Funding for apply for and receive Grant Funding for Microsoft Class ServerMicrosoft Class Server
• Title ITitle I: Students must meet state achievement : Students must meet state achievement standards; Funds for states/districts to deploy standards; Funds for states/districts to deploy an an ““integrated technology solution” for integrated technology solution” for improving student achievementimproving student achievement against against standards standards
• Title II, Part D Title II, Part D (formerly Eisenhower): State (formerly Eisenhower): State and Local Educational Technology Grants; and Local Educational Technology Grants; Funds to support a Funds to support a ““comprehensive system of comprehensive system of technology enhanced curricula”technology enhanced curricula”,, including including administrative support, professional administrative support, professional development and the delivery of development and the delivery of content/assessments.content/assessments.
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Digital Content FutureDigital Content Future Key DriversKey Drivers::
Federal Legislation (NCLB) and State AdoptionsFederal Legislation (NCLB) and State Adoptions Deployment of “Personal Learning Devices”Deployment of “Personal Learning Devices” Widespread Adoption of LMS Platform by K12Widespread Adoption of LMS Platform by K12
TimingTiming:: 2003-4: LMS/AAA takes off (reaches 15% mkt)2003-4: LMS/AAA takes off (reaches 15% mkt)
Including Class Server, Blackboard, Pearson, Including Class Server, Blackboard, Pearson, PLATOPLATO
Curriculum Online (UK) and Learning Federation Curriculum Online (UK) and Learning Federation (Aus) drive international “digital content” sales(Aus) drive international “digital content” sales
2004-5: 1-3% mkt penetration of “digital 2004-5: 1-3% mkt penetration of “digital textbooks”textbooks” First State adoptions begin to require LMS/digitalFirst State adoptions begin to require LMS/digital Personal learning devices reaches 1-3% Personal learning devices reaches 1-3% (pilot (pilot
deployments)deployments) 2006-7: 5-10% mkt share for “digital 2006-7: 5-10% mkt share for “digital
textbooks”textbooks”
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Agree to convert/sell more than 5 content offerings –or- to become a CS Reseller
Share development timetables and plans
Engage in lead sharing and joint RFPs
License and resell Class Server as part of a complete Content and Learning Solution
Extensive joint sales and marketing activities
Create and market/sell IMS/Class Server content offerings that are compatible
Get programmatic joint marketing benefits by signing our standard contract
Class ServerClass Server
Class Class ServerServer
Digital Digital ContentContent
Class ServerClass Server
Digital ContentDigital Content Digital ContentDigital Content
Connect
MarketingInteroperability
Sales & ProductCoordination
Complete SolutionIntegration
Content Providers and Class Content Providers and Class ServerServerEngagement ScenariosEngagement Scenarios
EmbedExtend
© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.in this summary.
For more For more information…information…
Jason PalmerJason Palmerjasonpal@microsoft.comjasonpal@microsoft.com
425.707.2676425.707.2676
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