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Mice IndustryMice Industry
林依璇 黃郁庭 呂慧勤 廖 翎 江欣憫 邱佩珊
Why MICE Industry?The promising future of MICE industry
• “High-growth rate, high additional value, and high effectiveness in creativity”
• “Dramatic increase in output value, job opportunities, and interaction between industries”
• “Excellent human resources, excellent technique, and excellent efficiency”
MICE industry is a good way to promote a city
The Benefits of MICE Industry
According to UFI (The Global Association of the Exhibition):
The investment of MICE industry per dollar can generate a profit of 8 ~10 dollars from the revenue of other industries.
Its great effect on other industries
EX: computer exhibition
Global MICE IndustryAccording to UIA ( Union of International Association) :
In 2004; the biggest market was in Europe--56.8% ; second place was Asia--14.9%, and third place was U.S--13.9%.
60 % of international conferences were held in Europe, and 18% in Asia. The total output value was about 150 billion U.S dollars.
57.5 % of international exhibitions were held in Europe, and 21.2% in Asia. The total output value was about 760 billion U.S dollars.
Growth rate of MICE industry in Asia is twice that of Europe
MICE Industry in Asia
Korea, Macao : Casino
Singapore : Integrated city mode
(exhibition hall, conference center, and tourist hotels, latest construction in casino business)
Thailand : Combined recreation mode
The MICE Industry in Taiwan The scale of the market is small
Conventional industries are off-shoring Mainland China constitutes menace to Taiwan’s IT
Industry
Lack of global version
Hardware and software facilities are outdated
Lack of an objective and authoritative government agency supra-ministerial jurisdiction
Limited experience in organizing for mega events
Industrial Context
Manufacturing Industry Service Industry
Export Trade Import Trade
Manufacture Research and Development
The Prospect of MICE Industry
Promote the synergy of the whole industry
Expand the scale of MICE
Adopt the Blue Ocean strategy
Integrate government resources
Provisions to encourage buyers
Combination of culture, tourism and Mice together
Regional design of the venue
The Role of TAITRA
Taiwan External Trade Development Council 中華民國對外貿易發展協會
In Taiwan, this is the only NBA team in MICE industry.
Critics say TAITRA should:
Be a consultant, a coordinator, not a competitor.
Share resources with other private enterprises
Construct a new and creative MICE environment
The Role of Taiwan Government
2009 is a year of “MICE expansion”
Critics suggest: combine governmental resources and private enterprises to make Taiwan a potential player in MICE industry.
Create more rational distribution of resources
Avoid holding similar exhibitions in the same time
Reduce the limitation of subvention and rewards
Nangang Exhibition Hall’s Current Situation and Future
Lisa 廖翎
Featureexport-oriented exhibition center, platform for large-
scaled trade show of domestic market, channel for import trade show
60,000 square meters of show space; 6 exhibition halls, 2,467 booths, and 8 VIP rooms
Other facilities: public areas, function rooms, shops, restaurants and public art design
Public art design Taipei Grand Hyatt restaurants
Rates of development2005 March~ Construction
2008 March Opening
2008~2009 Development (24% utility rate)
2010~2011 Expansion (31% utility rate)
2012~2017 Stable growth (Over 45% utility rate)
Recent Trade shows 2008-Taipei International Cycle Show
(2008台北國際自行車展 )2009-Taipei International Machine Tool Show
TIMTOS 2009 (2009 台北國際工具機展 )
2008 Taipei International Cycle Show 2009 Taipei International Machine Tool Show
Developing opportunities and threats
Exhibition in Germany
Economic contribution Promote the service industry
Promotion of trade itself Placing orders through exhibitions Companies that rely on exhibition
Ex : the Berlin aviation exhibition
→ long-distance transportation
Promote the City Image – Benefit the local tourist industry Helpful in creating city image Exhibition companies can gain fame
Germany is the kingdom of exhibition Having ten indoor exhibition centers with more
that 10 million square meters in space Being the platform for 200 thousand exhibitors Over ten thousand conferences per year
Secret to Germany’s success 56000 enterprises participate in exhibitions centrally located reputation of manufacturing industry in
Germany
Future trends in exhibition The exhibition industry is concentrating Competition for foreign exhibition market
and clients is keen
Provide attentive service and advice for
exhibitors
Cooperation between exhibition companies
Environmental protection oriented
China’s lesson from Germany
Credit is the point in MICE-cityCity image connected to its noted
exposition (Hannover Messe, Bauma, etc)
Ways to credit
Government - Establish system for accreditation to both organizer & attendee
eg. Themed EXPO. Organizer - Assessment of attending fair for
manufacturers
eg. Systematic consultation
“International”
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