Metrics Guide - Enactus Canada · • This metrics guide will show you the exact metrics that we...

METRICS GUIDEMETRICS GUIDEMETRICS GUIDEMETRICS GUIDE

RECORDING METRICSRECORDING METRICSRECORDING METRICSRECORDING METRICS

• Amidst the number of events and activities that will be going on during Enactus Week, both online and offline, it is important that we track the results of our efforts so that we can make EnactusWeek even more successful next year

• We will be collecting metrics on the events that you have organized in your local community as well as online metrics for your various social media platforms

• This metrics guide will show you the exact metrics that we would like you to collect as well as how to easily collect the metrics for each social media platform

INPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORM

You can find the metrics form by clicking on this link

ACTIVITIES & EVENTS ACTIVITIES & EVENTS ACTIVITIES & EVENTS ACTIVITIES & EVENTS

METRICSMETRICSMETRICSMETRICS

ACTIVITIESACTIVITIESACTIVITIESACTIVITIES & EVENTS METRICS & EVENTS METRICS & EVENTS METRICS & EVENTS METRICS

Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Total number of people who attended the events

• Total number of events and activities held throughout

the week

• Total number of local partners and donors who

participated in the #makechange campaign

SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA

METRICSMETRICSMETRICSMETRICS

SOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGY

Engagement RateEngagement RateEngagement RateEngagement Rate

• Measures both how interested the audience was with the content as

well as how far the content is reaching new audiences

ImpressionImpressionImpressionImpression

• The number of times content associated with your page is displayed on

a user’s newsfeed

TWITTERTWITTERTWITTERTWITTER

Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Number of New Followers

• Engagement Rate

• Number of Impressions

TWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERS

1. Access Twitter Analytics

through the link

2. You should be able to find the

Followers tab right on the top of

the Analytics home page

3. By hovering your mouse on

each vertical line, you will be

able to collect the number of

total followers at the end of the

day; you will have to calculate

the net gain of followers during

Enactus Week

1

2

TWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONS

1. Scroll down the

home page of

Twitter Analytics and

you should find the

View all Tweet

activity tab

2. Click on the tab and

you will land on the

Tweet activity page

1

2

TWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONS

1. Impressions & Engagement

Rate is already calculated

2. You can also click on View

Tweet activity for each post

to see the breakdown of

the engagement actions

2

1

TWITTER: METRICS FORMTWITTER: METRICS FORMTWITTER: METRICS FORMTWITTER: METRICS FORM

Sum up the total number of new

followers gained during Enactus Week

FACEBOOKFACEBOOKFACEBOOKFACEBOOK

Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Number of New Likes/Followers

• Engagement Rate

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• Number of Impressions

USING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTS

1

2

1. Click on the Insight

tab found on your

team’s profile page

2. You should be taken

to an overview page

of your account’s

analytics

FACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERS1. Click on the Likes tab

found on your team’s

profile page

2. Hover your mouse over

the blue area and you

will be able to observe

the total number of

likes/followers at the

end of a specific date;

calculate the net gain

of likes/followers for

Enactus Week

1

2

FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT

1. Click on the Post tab

to access analytics for

each post

2. We will be focusing

on the Engagement

metric

1

2

FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT

• The Engagement tab has two

settings and is always set to Post

Clicks as default

• Click on the Engagement tab and

select the Likes, Comments &

Shares setting to obtain the

metrics that we want

FACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENT

1

2

1. Once you have set

Engagement to the

right setting, click

on the post

2. You will arrive at a

page that gives you

detailed analytics

on that one post

FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS

1. The Reach tab also has

various settings. Set the

tab to Impressions:

Organic/Paid for our

purpose

2. Although the category

is stilled labeled as

Reach, the number will

be the number of

impressions associated

with the post

1

2

FACEBOOK: METRICS FORMFACEBOOK: METRICS FORMFACEBOOK: METRICS FORMFACEBOOK: METRICS FORM

Sum up the total number of new

followers gained during Enactus Week

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Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Number of New Followers

• Engagement Rate

• Number of Impressions

LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICSANALYTICSANALYTICSANALYTICS

1. When you log on to

your business page, you

should be able to easily

find the Analytics tab to

access your LinkedIn

metrics

1

LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: FOLLOWERSANALYTICS: FOLLOWERSANALYTICS: FOLLOWERSANALYTICS: FOLLOWERS

1. Scroll down the Analytics page to find the Followers Trends graph. You

can easily track follower growth by hovering your mouse and moving it

along the line

2. Set the date range that you would like to observe

1

2

LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATE

• Engagement rate is

calculated for you on

the Analytics page

LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS

• You can easily collect the

number of impressions

for each post on the

Analytics page

LINKEDINLINKEDINLINKEDINLINKEDIN: METRICS FORM: METRICS FORM: METRICS FORM: METRICS FORM

GOOGLE + GOOGLE + GOOGLE + GOOGLE +

Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Number of New Followers

• Engagement Rate

• Number of Views/Impressions

USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS

1. When you log onto your Google

account, you will see the

Dashboard icon

2. Click on the Dashboard icon and

you will see the Insights icon. Click

on the Insights icon to access

analytics for your Google + account

1

2

USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED)

• You will arrive at the Insights

page for your Google +

account

• You will notice that there are

three tabs: Visibility,

Engagement, and, Audience

USING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERS

• The Audience page

will allow you to

count the number

of new followers

gained within a

certain time frame

USING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATE

• The Engagement tab will

show you the number of

interactions on the posts

within a time frame

• Interactions include +1 ing a

post, commenting on a post

or sharing a post

USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS

• The Visibility tab will show

you the number of views

within the selected time

frame

• Views in Google + are

equivalent to impressions in

Twitter or Facebook. It lets us

gauge how many times our

content or page are seen by

others

USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED)

• Scrolling further down the

Engagement page, you will

discover the Recent Posts

section

• You will be able to view the

number of interactions and

number of views for each

separate post

GOOGLE +: METRICS FORMGOOGLE +: METRICS FORMGOOGLE +: METRICS FORMGOOGLE +: METRICS FORM

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INSTAGRAMINSTAGRAMINSTAGRAMINSTAGRAM

Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure

• Number of New Followers

• Engagement Rate

INSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERS

• Monitor your

followers number

during Enactus Week

and record if there are

any new followers

INSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATE

• To calculate engagement rate, simply collect the total number of likes and

comments for each post during Enactus Week and divide the sum by the

total number of followers

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Sum up the total number of new

followers gained during Enactus Week