Mestemacher – Organic First Special organic breads are taking …€¦ · Special organic breads...

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Mestemacher–OrganicFirstSpecialorganicbreadsaretakingovertheglobalbreadmarket

Nuremberg,15February2019:Theorganicryebaker,Mestemacher,ascendstothenextstage

ofsuccessatBioFachinNuremberg,theworld'sleadingtradefairfororganicfood.Japanand

Koreaarealsodevelopingintogrowthsalesmarketsforthefamilybakery'splant-basedsliced

andnaturally-preservedorganicspecialbreads.ThewillingnesstobuyorganicfoodfromEu-

ropeisstronginbothcountries.FavourablepricesforEUfoodareprovidedbythefreetrade

agreements,whichseetheeliminationoftariffsandnon-tariffbarrierstotrade,therebyoffering

furtherincentivesforgrowth.Importantconsumeradvertisingelementsonthepackagingare

providedbyproductinformationsuchas"Howtouse",Nutrition,Benefits,GreenEconomy,con-

scious living, but also information regarding the promotion of equality between men and

women.Ontheonehand,JapanandSouthKoreasufferfromashortageofexperts,executives

andtraditionalrolemodels,while,ontheother,politiciansaremakingatargetedefforttoutilise

women'spowerfortheeconomyandsociety.

In2021,thecompanywillcelebrateits150thanniversary.Today,almost40percentoftherye

usedisprocessedintoorganicspecialbreads.

RenateKünast,MemberoftheGermanBundestagandformerFederalMinisterofAgriculture,regu-

larlyvisitstheMestemachertradefairbooth.

"OrganicFirst"ambassador(f.l.)AlbertDetmers,managingpartneroftheMestemacherGroup;ProfessorDrUlrikeDetmers,shareholder,memberofthemanagementboard,speakeroftheMestemacherGroup;RenateKünast,MemberoftheGermanBundestagandformerFederalMinisterofAgriculture(retd.);HelmaDetmers,shareholderMestemacherGroup,andFritzDetmers,managingshareholderoftheMestemacherGroup.Photo:Bischof&Broel

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Thefollowingisimportantforher:"30yearsofBioFachandoutstandingfood.Itisareasonforcele-

bration,butwehaveonlyjuststarted. Twothingsareparticularlyimportantformetoday:

1. Communitycateringintownsandcitiesshouldbeconvertedtoorganicproduceand

2. weneedmoreinvestmentinorganicplantandanimalbreeding."

OrganicnoveltiesbytheglobalmarketleaderMestemacherattheBioFachtradefairarethe"Organic

ITALIANBLACKEDITION".Thisgroupincludesthefollowingvarieties:

MestemacherITALIANOrganicSpeltCountryBread

TheslicedloafoftheoriginalItalianorganicspeltcountry

breadweighs350gandprovidestheuserwith11slicesof

bread.Organicingredientsareorganicspeltflour,organic

sunfloweroil,organicrice-barleymaltsyrup,andorganic

riceflour.TheoriginalItalianorganicspeltcountrybread

comesfromtheItalianregionofEmiliaRomagna.Thepre-

slicedbreadisidealforbruschettaandantipasti.Thebread

isperfectfortoasting.Thebreadcanbetoastedlightlyon

bothsides.Itistastywhenrubbedwithhalfacloveofgarlic

anddrizzledwitholiveoil.Followingthis,itisagoodidea

totopthebreadwithham,cheeseorvegetables.Keptun-

opened, the breads remain enjoyable for up to 10

weeks.

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MestemacherITALIANOrganicCountryBread

Thesliced loafof theoriginal Italianwheatorganiccountry

breadalsoweighs350gandiscutinto11slices.Organicin-

gredientsareorganicwheatflour,organicsunfloweroil,or-

ganicrice-barleymaltsyrupandorganicriceflour.Theorigi-

nal Italian organic wheat country bread comes from the

ItalianregionofEmiliaRomagna.Thepre-slicedbreadisalso

ideal for bruschetta and antipasti. The bread is perfect for

toasting.Thebreadcanbetoastedlightlyonbothsides.Itis

tastywhenrubbedwithhalfacloveofgarlicanddrizzledwith

oliveoil.Followingthis,itisagoodideatotopthebreadwith

ham,cheeseorvegetables.Keptunopened,thebreadsre-

mainenjoyableforupto10weeks.

MestemacherITALIANOrganicWraps

Theorganicwrapspackagecontains3pieceswithatotal

weightof225g.Theorganicwheatflatbreadsaremade

withextravirginorganicoliveoil.Theingredientsconsist

oforganicwheatflour,5%extravirginoliveoil,organic

sunfloweroil,andanaturalorganicaroma.Thewrapsare

easytoprepare.Theyareheated,sothattheycanbe

rolledupeasily.Theycanthenbefilledasdesired,e.g.

withsaladand/orstripsofmeat.Therearenolimitsto

personalcreativity.Keptunopened,thewheatwraps

remainenjoyableforupto10weeks.