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Membership Development
Leadership Training InstituteJuly 31, 2006
Linda Marsal, Associate Executive DirectorSusan Simmons, DirectorCEC Membership Services
Our Core Purpose
To champion professional excellence and advancement of special education for individuals with exceptionalities.
The Voice and Vision of Special Education
Our Mission
…to improve educational outcomes for individuals with exceptionalities.
…by supporting special education professionals and others working on behalf of individuals with exceptionalities
The Voice and Vision of Special Education
Mission (continued) by advocating for appropriate governmental
policies; by setting professional standards; by providing continuing professional
development; by advocating for newly and historically
underserved individuals with exceptionalities;
and by helping professionals achieve the conditions and resources necessary for effective professional practice.
CEC History The Council for Exceptional
Children was founded on August 10, 1922 by a group attending the summer session at Teachers College, Columbia University (New York).
CEC has 40,000 members in the U.S., Canada, and world wide!
7/28/2006Council for Exceptional Children
I agreed to be a leader in CEC, I agreed to be a leader in CEC, but no one told me…but no one told me…
there would be meetings on Saturday,
there would be a limited budget,
and the Board members would have different ideas of what the Unit should do.
Why do professionals join CEC?
CEC is the most active and widely recognized association in the world representing special education professionals.
CEC has a strong knowledge base in special education.
40,000 Members!
How does CEC recruit and retain its members?
…With your help!
CEC’s units and volunteer leaders help accomplish much of the work of the Council’s activities…especially membership outreach.
How? Just ROAR! Recruit
Orient
Activate
Retain
Step 1.
Recruit
Successful Recruiting
Using a personal approach, making CEC
visible, and circulating literature are all
important means for making recruitment
successful.
Recruit – CEC Activities Direct mail membership
campaigns twice per year CEC Web site Campaigns with state/provincial
units and divisions Make materials available to units
Recruit – Unit Activities Tell us about your
successes
Please share ideas you have that can be improved upon (a nice way of asking what did not work!)
I joined CEC as a member, and WOW…
I get tons of information from CEC in the journals, at CEC meetings, and on the CEC Web site,
I have opportunities to become a leader in CEC,
and I have access to special education professionals all over the world!
Step 2.
Orient(Welcome)
Successful Orientation
Did you know that:This initial contact with your new membersis one of the most important steps inRETAINING members?
(more about this later)
Orient – CEC Activities
Membership card received by members 3-4 weeks after they join
Welcome e-mail directing them to Member Handbook on Web site
Orient – Unit Activities
Establish a “welcoming committee”
Personal letter/e-mail/phone call Postcard/e-mail reminders about
upcoming events Newsletter
#1 Resource: Your Members!
There are jobs in all shapes
and sizes.
There’s something for everyone who wants to help!
Jobs…Jobs…Jobs…Jobs…Jobs Serve as an officer Participate on a committee Recruit new members Bring snacks for meetings “Bite size jobs”: make phone calls,
copy flyers, send e-mails, proofread the newsletter, greet visitors at meetings
Step 3.
ACTIVATE
Successful Activation
The same people can’t run your unitforever (although many try!). New members need to know there are opportunities to serve on committees and help run activities, and they need to be invited/encouraged to do so.
Activate – CEC Activities Circulate information about
activities and events of interest to members
Circulate information about CEC leadership opportunities
CEC Member Survey
CEC Member Survey: Purpose of the Survey
Listen to our members Identify CEC services that are of
value to the member Respond to member needs Examine membership
demographics Use the data for decision making
What do we know about our members?
1/3 are teachers Over ½ work in
public schools ½ have Master’s
degrees
Over 70% plan to stay in special education for the foreseeable future
72% of those responding belong to at least one division
Top 5 Reasons for Continuing CEC Membership
1. Enhancing my professional knowledge and skills (4.61).
2. Accessing the latest information in special education (4.58).
3. Improving special education teaching (4.57).
4. Continuing professional learning and development (4.43).
5. Supporting an organization that cares about students (4.33).
Activate – Unit Activities Find out your members most want Plan a calendar of events Let people know about
opportunities in your unit to get involved and ASK!
Step 4.
RETAIN
Retention – CEC Activities New member e-mail Mid-year “Can We Help?” e-mail Renewal notices Value of Membership flyers Telemarketing campaign Membership Round-Ups
Retention – Unit Activities Throughout the year “remind”
members about the Value of membership
Contact members prior to renewal to thank them for their membership and encourage them to renew
Successful Retention Process starts when they join—not
when they are about to expire Members need to see VALUE
We see our success when our membership grows!!
How to Contact Linda & SusanLinda Marsal, Associate Executive DirectorSusan Simmons, DirectorCEC Membership Services
Linda: 800/224-6830 ext 497 lindam@cec.sped.org
Susan: 800/224-6830 ext 435 susan@cec.sped.org
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