MEETING THE NEEDS OF THE LATINO COMMUNITY (FAITH … · Meeting the Needs of the Latino Community...

Meeting the Needs of Latino Communities in Emergency Management

March 26, 2013

Today’s Webinar Agenda

Welcoming Comments and ICPD Update

• Marcus Coleman, Program Specialist, FEMA ICPD

• Karen Armes, Deputy Regional Administrator, FEMA Region IX

Meeting the Needs of the Latino Community from a Faith-based Perspective

• Martin Garcia, Community Engagement Specialist, World Vision Southern

California

Disaster Preparedness Education for Latino Populations

• Barbara Anderson, Gracie Huerta, and Maria Trochimezuk, Orfalea

Foundation

NaLEC’s Hurricane Sandy Disaster Response

• Rev. Gabriel Salguero, President, National Latino Evangelical Coalition

Promoting Latino Community Resiliency in the Face of a Disaster

• Venus Gines, CEO/Founder and Instructor, Promotores and Community Health Workers at Dia de la Mujer Latina, Inc

Question and Answer Period

Welcome

Karen Armes, Deputy Regional Administrator FEMA Region IX

MEETING THE NEEDS OF THE

LATINO COMMUNITY

(FAITH-BASED PERSPECTIVE)

Martin Garcia, World Vision

Southern California

The Reality

• The outreach for Latino

Ministries sometimes has

been poor

• Disaster trainings are not

basic enough for the

entry level Latino

congregation

• Theological barriers

The Solution

• Develop an intentional and patient outreach for

Latino congregations

• Develop a 101 type of disaster preparedness training

• Make an extra effort to keep including Latino

congregations in this process

• Remember that Latinos congregations are part of a

diverse set of Christian traditions (Roman Catholic,

Pentecostals, Baptist, Methodist, Presbyterians, etc)

• Latinos are multigenerational, and congregations are

as well.

DISASTER PREPARE DNESS EDUCATION

FOR LATINO POPULATIONS

M A R C H 2 6 , 2 0 1 3

B A R B A R A A N D E R S E N

O r f a l e a F o u n d a t i o n

G R A C I E H U E R T A & M A R I A T R O C H I M E Z U K P r o g r a m C o n s u l t a n t s

Listos Juntos Hacemos la Diferencia

The Orfalea Foundation

“We envision a resilient community where families and society nurture all children to

become responsible, compassionate, healthy and engaged citizens.”

The Orfalea Foundation

Focus Areas include:

Early Childhood Education

Education

Youth Development

Critical Community Needs

Strategic Initiatives launched in 2007

Aware & Prepare Initiative

Aware & Prepare Initiative

A public-private partnership dedicated to enhancing capabilities to mitigate, prepare for, respond to, and recover from emergencies and

disasters within the Santa Barbara County Operational Area.

Public-Private Partnership

Aligned strategic planning priorities with government

More comprehensive approach built trust among stakeholders and strengthens sustainability

Priority Theme Areas

Public Education & Awareness

Preparedness

Governmental and Non-Governmental Organizations

Emergency Public Information

Authority, Management and Operational Area Coordination

Resources and Personnel

Volunteers and Voluntary Organizations

Public Education & Awareness

Total Population = 431,249 Latino Population = 43.4%

Public Education & Awareness

Santa Maria 70.4%

Guadalupe 86.2%

Lompoc 50.8%

Santa Barbara 37.9%

Buellton 30%

Solvang 29.1%

Goleta 32.8%

Carpinteria 48.7%

Public Education & Awareness

Review and assessment of existing Spanish language emergency preparedness information

Most materials are directly translated from English to Spanish and are not culturally-appropriate

Do not account for issues impacting many Latinos including:

Low literacy rates Cramped living quarters Lack of financial resources

Public Education & Awareness

Facilitated roundtable discussion with Latino community leaders from across sectors to:

Discuss Specific Needs and Gaps

Identify Trusted Information Networks

Develop a List of Available Resources

Listos

Provides Spanish-speaking populations with information about the importance of disaster readiness that includes the sharing of preparedness skills and information with family and friends

Emphasizes targeted recruitment and Spanish-language presentations tailored to the specific cultural and linguistic needs of Latino communities

Listos

Listos Curriculum

Focuses on low-cost to no-cost preparedness

Visually engaging and conversational

Provides education and information that serves participants not only during disasters, but also throughout their everyday lives

Listos Curriculum

Curriculum includes the following topics:

Identifying Vulnerabilities

Fire Extinguisher Use

Important Document Back-Up

Disaster Supply Kits

Utilities Shut-Off

Creating Reunification and Communication Plans

Triage

Disaster Medicine

Team Organization

Disaster Psychology

Listos Train-the-Trainer Curriculum

Building communities and sharing resources is a concept that is highly prized among Latino populations

Listos recognizes this fact and uses it to strengthen communities through disaster preparedness education

Why It Works

Works within the strengths of the Latino community Empowers families to take care of themselves

Bring in other community resources

Curriculum created with target community in mind Oral teaching style

Partners with already established community leaders Allows us to focus less on recruitment

Flexible, adaptable, portable

Key Lessons

Meet them where they are (at work or home)

Neighborhoods

Mobile home parks

Agricultural workers

Welcome children

It’s all about the food!

Challenges

Recruitment

Attendance

Storytelling

Measuring Success

“Sobrevivencia”

Opportunities

Awarded $75,000 Grant from PG&E Foundation

San Luis Obispo County and now into Monterey County

Partnering with California Emergency Management Agency (Cal EMA)

Los Angeles Region

San Diego County

San Francisco/Bay Area

Partnering with statewide community leaders from community-based organizations, emergency management, and media

Opportunities

State of California

38%

Bay Area

23.5%

Los Angeles

48%

San Diego

32.5%

Program Structure

Program Manager Finance, Administration and Personnel

Scheduling, Logistics, Supply Acquisition and Disbursement

Evaluation and Reporting

Lead Trainer Stakeholder Relationship-Building

Listos Workshops and Train-the-Trainer Sessions

Listos Assistant Trainers Listos Workshops and Listos Program Maintenance

Program Sustainability

Partnering with community leaders

Hosting partners that have already established trust to reach out to community members

Following completion of the Listos Train-the-Trainers course, the new instructor will be asked to promote future Listos trainings

Future Listos Trainers will be required to track their contacts with community members

Program Evaluation

Evaluation criteria for each workshop will include:

Baseline Survey

Number of Listos Train-the-Trainers

Participants Identified for Future Training Sessions

Final Survey

Instructor Evaluation

Year-End Report

Community Empowerment

Knowledge is strength

Confidence and trust to access community resources

Changing lives

Building relationships

General Overview NaLEC’s Hurricane Sandy

Disaster Response

Copyright 2012 (NaLEC)

Nalec.org Twitter: @NalecNews

(PCAA)

Pool Resources Create Infrastructure

Assess Act

Copyright 2012 (NaLEC)

• Pooling Resources: What Tools do We Have in our Treasure Chest? What Can/Can’t we do? – Estimated 3,000 Grass Roots Networks local

churches, Not-for-Profits, regional leadership, denominational leadership

– Local Elected Officials

– Large Relief Organizations Convoy of Hope, Covenant World Relief, Nazarene Disaster Relief, Wesleyan Relief

Copyright 2012 (NaLEC)

•Church of the Nazarene •Office of Councilman Fernando Cabrera •Bronx Borough President •The Wesleyan Church •Evangelical Covenant Church •Assemblies of God •New Life Church •Latino Pastoral Action Center •The Lamb’s Church of the Nazarene •Promise Land Church •Metro Hope •City Line Church •Coast To Coast •NYPD •National Guard •Convoy of Hope •Office of Emergency Management

•ECC Great Lakes District •Nazarene Disaster Relief •Nazarene Compassionate Ministries •Gifted Hands •JUMP •Association of Latino Chaplains •Thessalonica Church •Concilio Latino Americano •Radio Vision Cristiana •Micah Network NYC •Metro District COTN •Wesleyan NJ/PA District •Roosevelt HS Basketball Team •Office of Councilman Cabrera •Kingsbridge Armory •Fordham University

Copyright 2012 (NaLEC)

NaLEC currently concentrates on the RESPONSE &

RECOVERY aspect of Disaster Relief

• Deploy Food & Supplies

• Restore affected areas & return them to previous state

• Search & Find • Reduce the risk before

disaster hits. News broadcasting, etc.

1.

Mitigation

2.

Rescue

3. Response 4. Recovery

Copyright 2012 (NaLEC)

• Creating Infrastructure: How Will We Steward Resources? – Center of Operation secure locale

– Management Operations executive leadership, administration, finances, communications, fund raising & donations, strategic planning

– Volunteer Operations captains, inventory, transportation, social media, telephone operations

Copyright 2012 (NaLEC)

Executive Team

Administrative Management Team

Captains

Volunteers

Copyright 2012 (NaLEC)

• Assessing Needs on the Ground (Continuous): What is Truly Needed? – Call Local Pastors

– Site Visits

– Create Inventory of Needs as Needs Change

– Social Media

– Leverage Resources to meet real needs

Copyright 2012 (NaLEC)

3. Response

Copyright 2012 (NaLEC)

• Action: How will we respond? – Secure & train over 700 volunteers (Shifts)

– Organize donations, inventory & distribution

– Organize transportation, shipping & receiving

– Organize local distribution sites through grass roots partners

– Organize telephone system and operators

– Organize IT, press & social media operations

Copyright 2012 (NaLEC)

• Recovery: What’s next? – Secure donations for rebuilding

– Create dissemination process

– Create vetting process

– Follow through on fulfillment

Copyright 2012 (NaLEC)

4. Recovery

Copyright 2012 (NaLEC)

Promoting Community Resiliency in the Face of a Disaster

with Promotores/Community Health Workers

Connecting Community and Faith-Based Leaders with the local Emergency Management, Law Enforcement, Fire and Rescue, Emergency Medical Services, Public Works, Mayor’s Office, Consulates and your business community

Venus Ginés, CEO, Día de la Mujer Latina, Inc

Texas State Certified Instructor of Promotores and

Community Health Workers

The Facts

• 1. Latinos are a large, growing, and widely dispersed U.S. subpopulation

• 2. Latinos face a number of barriers to full inclusion in emergency planning and response

• 3. Successful Latino-focused emergency preparation and response benefits everyone

Impact

• With Katrina: The 117 hardest-hit parishes and counties along the Louisiana and Mississippi Gulf Coasts had about 1.8 million Latino residents, many of them immigrant

• More than 50 million Latinos live in the U.S. including Puerto Rico accounting for almost one of every six residents and living in areas prone to major disasters.

Understanding and meeting the actual

needs of the whole community

BUILD Trust – HOW?

BUILD a Relationship with the

Community – HOW?

BUILD Alliances with local

leaders- HOW

“Are you talking to me?”

Preparedness is a Shared Responsibility Engaging all aspects of the community

Faith-based Volunteers Teachers Health Educator

Local Leaders Media CBOs Youth

Promotores Community Health Workers as CERT

Plan, organize, equip, train, and exercise to build and

sustain the capabilities of our Whole Community

Empower Motivate

Respond to,

Prevent

Mitigate the

effects

Protect

against,

83 Promotores/Community Health Workers, as

CERT - establishing 4 community preparedness

principles.

Collaboration Integration

Volunteer Service Personal/Organizational Preparedness

Orlando,FL Homestead, FL

Miami, FL

San Juan, PR

Washington, DC

Philadelphia, PA

New York City, NY

San Diego, CA

Seattle, WA

Día de la Mujer Latina Outreach

Hialeah, FL

Chicago, IL

Lexington, KY

Savannah

Augusta

Phoenix, AZ

Salt Lake City, UT

Denver, CO

Pueblo, CO

Des Moines, IA Erie, PA

Casper, WY

Augusta, GA

Savannah, GA

Atlanta, GA

Houston, TX

Indianapolis, IN

Columbus, OH

Jacksonville, FL

New Jersey, NJ

Raleigh, NC

Milwaukee, WI

Ann Arbor, MI

Sioux City, IA

Dallas, TX

El Paso, TX

Corpus Christi, TX

Austin, TX

Maui, HI

Las Vegas, NV

Los Angeles CA

Ft Worth,

San Antonio, TX

McAllen, TX

Lubbock,

Getting Involved in Emergency Preparedness

5 steps to help you stay involved

1. Sign up as a National Preparedness Coalition Member (http://community.fema.gov)

2. Help others learn their local hazards by visiting www.ready.gov or www.listos.gov

3. Download IS-909 Community Preparedness: Simple Activities for Communities Everywhere tools (www.ready.gov/citizen-corps)

4. Collaborate with your local Community Emergency Response Team (CERT) (http://www.fema.gov/cert )

5. Get Youth in Your Community Involved in Preparedness (http://www.ready.gov/youth-preparedness)

Questions?