View
50
Download
0
Category
Tags:
Preview:
DESCRIPTION
Meet our Shopper Archetypes. THINK. FEEL. DO. NON PRICE. “Get the most done in the least possible time”. “The best brands at the stores with the best service”. “When I spot a new trend I’m on it straight away”. PRICE. Penny Pincher. “Price matters most, I buy the cheapest alternative”. - PowerPoint PPT Presentation
Citation preview
Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.
Meet our Shopper Archetypes
THINK FEEL DOPR
ICE
NO
N P
RIC
E
“Find the best deal possible on exactly what I want”
“A deal is a deal… I’d be crazy to pass it up”
“Price matters most, I buy the cheapest alternative”
“The best brands at the stores with the best service”
“When I spot a new trend I’m on it straight away”
“Get the most done in the least possible time”
Penny Pincher
Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.
I shop just for the fun of it
I do a lot of research on a
product prior to purchase
I have adefinite plan when I shop
N
N
Y
When I shop Ilike to get it
done as quickly as possible
N
There are only a few brands
that I’ll buy, the rest I won’t
considerNY
Y
I’ll pay more for a high quality
product if it’s convenient
Price is the most important
consideration
Y
Y
I look for the least expensive alternative
when shopping
NN
Y
Y
N I only buy if there’s a
special deal
YN
I like to be Spontaneouswhen I shop
Y
Y N
I like to make a statement
with my purchases
N
YI really enjoyhunting for bargains and deals
I prefer to shop with friends
I get seduced by good deals
N
N
NY
Y
Y
Penny Pincher
N
Recommended