Media that matters 2013 keynote

Measurement, Meaning and Momentum: Storytelling in the Age of Data

Media That Matters 2013, Center for Social Media, American UniversityWendy Levy, New Arts Axis

Wednesday, February 13, 13

“I’m tired of awareness, where’s the change?”

Sally Osberg, President, Skoll Foundation

“Stories create the emotional context people need to locate themselves in a larger experience

“if we want to mobilize people to protect the environment, it’s less effective to issue dire warnings than to organize campaigns that tap people’s sense of pride in their heritage.

DAVID BORNSTEIN

1. be visual/look beautiful / IMAGINATIVE

2. become more meaningful as you are shared / ITERATIVE

3. make room for the voices of your audience / COLLABORATIVE

4. create open data in the wild/ACCOUNTABLE

my tips for social stories

We believe in what happens when creativity meets the world. Keith Yamashita

TextText

the people formerly known as the audience

Perhaps I should start way back at the beginning.

can social media do what foreign policy cannot?

Abundance Foundation | 2012 Campaign |

Web participation moving from a right to a necessity.

Customers and audiences go from merely social to fully engaged - whatever that means.

Democratization of media continues, meaning creation is handled by the majority.

Everything is 3D, virtual, & reality is augmented.

Data is integrated, layered, accessible.

When does media matter most and in what ways? The question – or questions – comes down to impact. What does impact actually look like on the audiences media-makers hope to reach?

Dan Schnur

whatruwaitingfor.com

“Tackling urgent issues of our time requires new models of dynamic collaboration. We must understand this moment and this opportunity to leverage the new platforms for co-creating innovation and open-sourcing social change, or build what we need ourselves. Our future capacity to action the data at our fingertips will depend on our ability to combine the metrics with compelling and coherent narrative and to ritualize the communication.

Data in Action

IDENTIFY goalsFIND the story (content and framework)

LEVERAGE the creative potential of the crowdESTABLISH connections, build the network

RESIST traditional, overtold narratives

USE open innovation models to identify powerful ideas, wherever they are.

BE technology agnostic until the platform emergesCRAFT in collaboration with others.

TAKE risksSHARE widely, all versions

COLLECT the data GLEAN insights and tell people about them.

ACT, ritualize, change things...START again

TOWNS, STORY THREADS, MEDIA TYPES, THEMES

Far from tales of rural dysfunction and decay, Big Stories focuses on those caring for and creating their own community. connecting local stories to build a diverse and inspiring global portrait of country life.

Data For ChangeCan you do business while doing good in the developing world? The answer is yes, but only if you focus on the data that matters.

THINKWITHGOOGLE.CO.UK

In the past year, I have been struck by how important measurement is to improving the human condition.

And there are plenty of other areas where our ability to measure can improve people's lives in powerful ways—areas where we are falling short, unnecessarily.

BIll Gates

Bill Gates

Media that matters 2013 keynote

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