Media Measurement Roadmap Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK

Media Measurement Roadmap

Charts on Steroids:

Integrating Analytics into

MM2 with Lexalytics’ ATK

Current Analytics

Media Measurement Subscription

User Logs in to retrieve XLS or PDF by a Link

All preparation is manual

Current Coverage Report

Publication Name Impressions Per Col Inch DMA Rank

CHICAGO TRIBUNE 566,827 $755.00 3

TRIPADVISOR (WWW) 6,696,330 N/A

NEWSDAY 398,231 $728.00 1

MSNBC (WWW) 54,090 N/A

Contains Name, City/State, frequency, impressions, Col/Inch, DMA rank, Pub date and type of media

Impressions count comes from eNR

Basic Charting Today

Manually Compiled Monthly

Rolled-Up for On-going Analytics

Basic XLS Charts: Variety of Bars Pie Charts, Line Graphs/Plots

Basic Charting Today

Number of Stories per Day

Basic Charting Today

Impressions by Media type

Basic Charting Today

Delivered Stories by Media Type

Basic Charting Today

Delivered Stories by Audience Segment

Basic Charting Today

Delivered Stories for the top 10 DMAs

Basic Charting Today

Impressions – 4 month trend report

Basic Charting Today

Volume by Media Type trend report

Basic Charting Today

Impressions by Media Type trend report

Next Phase in Charting

Use Lexalytics’ ATK to generate the charts and compile the PDFs. Determine what the requirements are. Mockups, Prototypes. Spec out and develop plan.

Lexalytics’ ATK provides the back-end engine and power to not only generate the charts but also to inject click-thru analytics back through to Media Content: Immediate Click-Thru Segment Results View all articles in the segment Click-thru links launch result set in Media Content so its

rich feature set is always leveraged.

Click-Thru Analytics Applied to MM

Example: Let’s view a Single Bar’s Analytics for 9/12/2007

Click on Red Bar to display analytics dialog box.

The Power of Click-Thru Analytics

A click on a bar segment launches MediaContent and displays all of the articles in segmentation.

Makes the current MediaContent feature set available to the user such as sort and searches

Have our cake and eat it too…

What we could do inside MediaContent to integrate analytics: Generate charts on the fly

inside MediaContent. Generate article sentiment

inside MediaContent. Generate tone and sentiment

inside text versions of articles Main question is, what do

your customers really want?

The Future: Self-Service

A web-based, php ATK front-end to create leading-edge charts and analytical widgets beyond basic offerings in place today.

Easy accessibility and easy-to-use UI allows even novice users ability to create data-driven widgets and deploy to html, pdf, or xls formats.

Phase 2 – the ATK toolkit