McCallum Laytons FMCG Brochure

Defining A Clear DirectionFor The FMCG Sector

Creating Profitable Brands

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Matt BroughtonSenior Research Executive

As testimony to our abilities, for over 9 years we have been Nestlé’s preferredsupplier for product and concept testing and have worked on a vast range of their current confectionery and beverage brands, as well as on many potential new products

Mark GentryAssociate Director

We don’t define ourselves as a qulitative or a quantitaive agency, but as ateam of people with a variety of experiecne. Whilst we do have people with specialist qualitative and quantitative skills, we also have experts with backgrounds in psychology, IT, statistics, forecasting, modelling and business; it’s how these people work together, and work with you, that provides the unique solution to your business needs.

Naturally, we offer all the usual market research techniques. In addition we have developed a number of innovative techniques that we’d love to tell you more about.

We can also deploy analytics to help you obtain the maximum insight for your data - whether gathered by ourselves or derived from other sources.Our expertise in interpreting and applying statistical techniques can provide answers to questions such as:

• Are there differences within your customer base which have differing needs that you focus on?• Can you predict what segment an individual customer is likely to fall into?• What are the key drivers to purchasing your product?• How do customers prioritise products and what trade-offs do they make?

MattCounsell@McCallum-Layton.co.uk

Matt CounsellHead of Quantitative Research