Marketing Strategy & Publication in AHASS (2)

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Marketing Strategy & Publication In AHASS

Latar Belakang

1. Beberapa AHASS kurang melakukan promosi secara berkala.

2. Masih adanya AHASS yang pasif.3. Kurang daya tarik di AHASS

Tujuan

1. Brends image AHASS2. Meningkatkan Unit Entry AHASS3. Memberikan pelayanan lebih untuk

konsumen4. Sebagai media promosi AHASS

Flow Chart Strategy & Publication

Network Development

to Increase Brand Image

CUSTOMER

SERVICE QUALITY

ENVIRONMENT

• TRAINING & Modul• QAS MONITORING• JOB RETURN =0

• TOOLS MANAGEMENT• CLAIM HANDLING 1 X 24

JAM

• ATL • BTL• HONDA ERA• SERVICE KUNJUNG

• SOCIAL RESPONSIBLITY• SOSIAL CONCERN• HR MANAGEMEN

SERVICE QUALITY

TRAINING & MODULE

TOOLS & MANAGEMENT

CUSTOMERATL

BTL

CUSTOMER

HONDA ERA

SERVICE KUNJUNG

ENVIRONMENT

SOCIAL RESPONSIBLITY

HR MANAGEMENT

TERIMAKASIH

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