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Marketing Research
ScalingScaling
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Question-Question-naires & naires &
Data Prep.Data Prep.
Descriptive Descriptive Stats.Stats.
Hypothesis Hypothesis TestingTesting
SamplingSampling
Answer
Scaling for 1
Which of the following scales is the “Hot” scale for peppers.
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical
Back to the Game
Scaling for 1
B. What is Ordinal
Answer
Scaling for 2
In which type of scale are the gaps between whole numbers equal.
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical
Back to the Game
Scaling for 2
C. What is Interval
Answer
Scaling for 3
What sort of scale is the question: How old are you? ________
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical
Back to the Game
Scaling for 3
D. What is Ratio
Answer
Scaling for 4
Extremely Reliable ___
Very Reliable ___
Somewhat Reliable ___
Somewhat Unreliable ___
Very Unreliable ___
Extremely Unreliable ___
The scale on the left is:
A. OddB.UnbalancedC.UnforcedD.ForcedE. End anchored
Back to the Game
Scaling for 4
D. What is forced?
Answer
Scaling for 5
A question like the one above used to describe Safeway uses a
A. Semantic differential scale
B. Comparative scale
C. Continuous scale
D. Rank order scale
E. Constant sum scale
Modern Store Old- fashioned store
Back to the Game
Scaling for 5
A. What is Semantic Differential Scale
Questionnaires & Data Prep. for 1
Answer
Which of the following is NOT a major concern in designing a questionnaire?
A. Content of questionsB. Wording of questionsC. Sequence of questionsD. Layout of questionsE. Proportion of closed and open
questions
Back to the Game
Questionnaires & Data Prep. for 1
E. What is Proportion of closed and open questions
Answer
Questionnaires & Data Prep. for 2
Which of the following is NOT an advantage of open ended questions
A. Wide range of responses can be obtained
B. Don't channel respondents thinking
C. useful as introduction to survey or topic
D. Ease of understanding
E. When it’s important to measure the salience of an issue
Back to the Game
Questionnaires & Data Prep. for 2
D. What is Ease of understanding?
Answer
Questionnaires & Data Prep. for 3
Prior to coding, survey questions should be edited for all the things below except for
A.Completeness B.Legibility C.Right informantD.Consistency E. All of the above should be
checked
Back to the Game
Questionnaires & Data Prep. for 3
E. What is All of the above should be checked
Answer
Questionnaires & Data Prep. for 4
Daily Double
What is the weakness with the question:
“Do you smoke?” please tick one Yes ______ No ______
A. Leading questionB. Vague questionC. Loaded questionD. Double-barreled questionE. Burdensome question
Back to the Game
Questionnaires & Data Prep. for 4
B. What is Vague question?
Answer
Questionnaires & Data Prep. for 5
" Which is NOT true when coding open-ended questions
A. categories must be mutually exclusiveB. Categories must be collectively exhaustive.C. Non-responses do not have to be codedD. You should generally have an “other” or
“none of the above” category.E. No more than 10% should be coded as
“other” or “none of the above”
Back to the Game
Questionnaires & Data Prep. for 5
C. What is Non-responses do not have to be coded
Descriptive Stats. for 1
Answer
Which is NOT true of the normal distribution
A. Mean, medium, and mode coincide
B. They differ in how spread out they are.
C. The area under each curve is 1.
D. The height of a normal distribution can be specified mathematically in terms of two parameters: the mean and the standard deviation.
E. All the above are true
Back to the Game
Descriptive Stats. for 1
E. What is All the above are true
Answer
Descriptive Stats. for 2Which of the following is
not a Measure of Central Tendency
A. Mean
B. Median
C. Mode
D. Standard Deviation
E. Average
Back to the Game
Descriptive Stats. for 2
D. What is Standard Deviation
Answer
Descriptive Stats. for 3
The variable being studied is called the
A. dependent variable
B. independent variable
C. Discrete variable
D. Hypothesis variable
E. Cross-tabulated variable
Back to the Game
Descriptive Stats. for 3
A. What is dependent variable
Answer
Descriptive Stats. for 4The arrangement of statistical
data in a row-and-column format that exhibits the count of responses or observations for each category assigned to a variable is calledA. A histogramB. A contingency tableC. A frequency tableD. A normative distribution E. A chi-square distribution
Back to the Game Board
Descriptive Stats. for 4
C. What is A frequency table
Answer
Descriptive Stats. for 5The distribution on the left
is an example of
A. Positive skew
B. Negative skew
C. Positive association
D. Positive kurtosis
E. Negative kurtosis
Back to the Game Board
Descriptive Stats. for 5
A. What is Positive skew
Hypothesis Testing for 1
Answer
If you wanted to know whether men or women are more likely to be smokers, what is the most appropriate statistical test of your results.
A. Frequency distribution
B. Chi-Square
C. Independent samples t-test
D. One-sample t-test
E. Analysis of Variance
Back to the Game Board
Hypothesis Testing for 1
B. What is Chi-Square
Answer
Hypothesis Testing for 2We commit Type error II when we. A. Conduct the wrong statistical testB. Accept the null hypothesis when it
is false C. Accept the null hypothesis when it
is trueD. Reject the null hypothesis when it
is trueE. Reject the null hypothesis when it
is false
Back to the Game Board
Hypothesis Testing for 2
B. What is Accept the null hypothesis when it is false
Answer
Hypothesis Testing for 3
The hypothesis the researcher wants to test is called the.
A. Alternative hypothesis
B. Null hypothesis
C. Status hypothesis
D. Research hypothesis
E. Differential means hypothesis
Back to the Game Board
Hypothesis Testing for 3
A. What is the alternative hypothesis
Answer
Hypothesis Testing for 4In a contingency table with 2 rows and
3 columns how many degrees of freedom are there
A. 2
B. 3
C. 4
D. 5
E. N-1
Back to the Game Board
Hypothesis Testing for 4
A. What is 2?
Answer
Hypothesis Testing for 5When you have one independent (grouping)
variable with 3 or more levels (groups) and one dependent continuous variable what is the appropriate test
A.One sample t-test
B. Independent samples t-test
C.Paired sample t-test
D.One way Analysis of variance
E. correlation
Daily Double
Back to the Game Board
Hypothesis Testing for 5
D. What is Analysis of Variance?
Sampling for 1
Answer
The sampling frame is:
A. A polling of the entire population
B. A Listing of the population from which a sample is chosen
C. The selection of a subset of the population
D. A polling of the sampleE. The entire body of units of
interest to decision makers in a situation
Back to the Game Board
Sampling for 1
B. What is A Listing of the population from which a sample is chosen
Answer
Sampling for 2Which of the following is
NOT a Non-Sampling Error
A.Respondent lying or forgetting
B.Small sample size
C. Interviewer bias
D.Recording errors
E. Poorly designed questionnaires
Back to the Game Board
Sampling for 2
B. What is Small sample size
Answer
Sampling for 3If we do the same test 20 times and say it
is statistically probable that the results will fall between 61-69 %, at least 19 times, this is known as
A. The known margin of error
B. The Standard error of the mean
C. The alpha level
D. Being statistically significant
E. The confidence interval
Back to the Game Board
Sampling for 3
E. What is The confidence interval
Answer
Sampling for 4Proportional Stratified Sampling is
UsedA. When some segments of the
population are too smallB. When some segments of the
population are more important than others
C. When the population is divided into subgroups, or clusters
D. When the population is divided into strata
E. When some segments are more diversified than others
Back to the Game Board
Sampling for 4
D. What is When the population is divided into strata
Answer
Which of the following is NOT an example of Probability samplingA.Simple random samplingB.Systematic samplingC. stratified samplingD.Convenience samplingE. Cluster sampling
Sampling for 5
Back to the Game Board
Sampling for 5
D. What is Convenience sampling
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