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Market WLKY Viewers Viewers EDUCATION HS/Some College70%71% College Graduate12%12% Post Graduate7%7$ OCCUPATION SUMMARIES White Collar37%34% Blue Collar22%21% Mgmt/Business/Finance11%11% Service10%8% - PowerPoint PPT Presentation
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Market WLKY
Viewers ViewersGENDERMen
48%49%Women
52% 51%
AGE18-24
10%7%25-35
18%12%35-44
18%19%45-54
20%21%55+
34%41%
HOUSEHOLD INCOME<$30K
25% 23%$30-$50K
27%28%
$50-$75K19%
20%$75-$100K
13%13%
$100K+
16% 17%
Market WLKY
Viewers ViewersEDUCATIONHS/Some College
70%71%College Graduate
12%12%Post Graduate
7%7$
OCCUPATION SUMMARIESWhite Collar
37%34%
Blue Collar22%
21%Mgmt/Business/Finance11% 11%Service
10% 8%Sales
13%12%
Source: Scarborough 2011 Release 1 (Apr10-Mar11)
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