Marg Faryna, DTM Lorraine Wheatley, CC, ALB Achieving Our Membership Goals Mid-Winter Training, Red...

Marg Faryna, DTMLorraine Wheatley, CC, ALB

Achieving Our Membership Goals

Mid-Winter Training, Red Deer, AB February, 2015

SMART Goals

S – specific goal Increase membership M – measurable 20+ members A – attainable Absolutely! R – realistic Many successes! T – timely Before May 31

Area Governors - Aim High!

20+ members in every club Help the club plan to succeed Be ready to provide guidance Be ready to provide assistance

Helping Weak Clubs

Immediate need for action Meet with the executive Determine the problems/obstacles Create goals and strategies Ask for help Don’t delay

Tips for Building Membership ADVERTISE:

Speechcraft – turn students into members Volunteer to do an interview Demonstration meeting Conduct Success/Leadership Programs at Guest Meetings

MARKET your event: Website, Facebook, Meetup

Market the Program

Tips for Building Membership

Opportunities for Members

Being a club coach – gets credit for ALS Being a club coach – more speaking

opportunities, going outside the club More leadership experience Assigned to coach a club with 12 or fewer

members

Finding Help Ask a strong club to work with a low membership

club (District Club Buddy Incentive) Promote the speaking opportunities Contact former members, invite them to help Request a club coach One enthusiastic person can bring in many

members Be personal, helpful, friendly

Talking Toastmasters

What are your guests NEEDS

Speaking in front of a groupImpromptu speakingConducting meetingsPersonal reviews/interviewsManagement skillsLeadership development

Toastmasters offers SOLUTIONS

Communication programTable TopicsToastmaster/Club PresidentEvaluator & Table TopicsClub OfficerLeadership Program

Helping Your Clubs

Guest Packages Membership application Fee schedule Newsletter Toastmaster Magazine Sample meeting Agendas Welcome letter from the Club President Contact information Comment card to leave at the club

Convincing a Guest to Join

Toastmasters is an educational and personal development program

Cost effective price - $72 per year (plus club dues) Relatively minimal time commitment, self-paced Quality – educational materials are continually updated Fun – non-intimidating, with a friendly and

fun atmosphere

Where do our members work?Members can market the benefits of

Toastmasters to their own employersLGM and LGET available to assist

Marketing to Corporate

PromotionalMaterial

Use the upcoming Toastmasters International promotions to help you plan:

Talk up Toastmasters (Feb 1 – Mar 31) Beat the Clock (May 1 - June 30)

Help clubs promote Membership Contests

Membership Building - “4 in 2”

All clubs that add at least 4 new members during February & March

“4 new members in 2 months”will have their club name entered in the draw for one full Convention registration for one

of their members.

1 ticket available

Promote District Incentives

Club Buddy Program

Clubs that pair up with a struggling club, helping to add at least 4 new members

during February and Marchwill have their club name

entered in the draw for one full Convention registration for one of their members.

1 ticket available

Promote District Incentives

IN JUNE:

- Plan to celebrate- Transition to the new executive- Train the new executive

Aim to finish by May 31