View
222
Download
0
Category
Preview:
Citation preview
Managing a winning portfolioBernard Hours
Rewind
– 2 –
2008-2010: Historical move to boost our sales
– 3 –
Group Sales
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
1998 … 2007 2008 2009 2010
Baby & Medical
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
11 000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Consolidated sales in K€
Fresh Dairy Products: Over € 10 bn sales
– 4 –
Fresh Dairy Products Sales
Waters: Back to growth
– 5 –
Waters Sales
4.0%
1.9%1.0%
5.3%
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
2007 2008 2009 2010
Life for Like Sales growth
1 750
1 950
2 150
2 350
2 550
2 750
2 950
3 150
3 350
3 550
2007 2008 2009 2010
Consolidated sales in K€
Baby Nutrition: growth potential confirmed
– 6 –
Baby Nutrition Sales
500
600
700
800
900
1 000
1 100
2007 2008 2009 2010
Consolidated sales in K€
Medical € 1 bn: change of scale
– 7 –
Medical Nutrition Sales
2007: a historical move to reach out for more consumers
Baby Adulthood Elderly/
pathology
Sp
ecif
icn
utr
itio
n/h
ealt
hn
eed
s
Life stage
High
Low
Toddler Childhood
2007:
– 8 –
High
Low
Healthy living & best nutrition
HEALTHY NUTRITION
Health as a Reassurance
PLAISIR/INDULGENCESHARP HEALTH
Specific healthy conditions
Leading to A COMPLETE AND WINNING BRANDS PORTFOLIO
– 9 –
Healthy living & best nutrition
HEALTHY NUTRITION
Health as a Reassurance
PLAISIR/INDULGENCESHARP HEALTH
Specific healthy conditions
Supported by a very specific R&D model
– 10 –
R & DConsumer has Different needs
ROngoing scientific investigation
to strengthen current benefits
and find new ones
Clinical studies and scientific papers
Strong network of partnerships and collaborations
Publication Danone-Harvard PNAS Bifidobacterium animalis subsp. lactis fermented
milk product reduces inflammation by altering a
niche for colitogenic microbes
GMPP
Research: scientific rigor in Danone laboratory
– 11 –
DConstantly innovate on product line
extensions and new launches
Continuously improve taste
in obsession for excellence
Multiply textures and play with ingredients
Development: magician competencesin Danone kitchen
– 12 –
With an extended geographical coverage and strong local leadership
– 13 –
Market share 2010
Dairy Product
North America
#1
Dairy Product
Waters
Baby Food
Medical N.
Western Europe
#1
#1
#2
#1
Dairy Product
Baby Food
Medical N. #1
#1
#1
Eastern Europe
Waters
Baby Food
Asia Pacific
#2
#1
Dairy Product
Waters
LATAM
#1
#1Dairy Product
Baby Food
Africa Middle East
#2
#1
Play
– 14 –
MICRUBs
LABs
People Organization & Mindset
We have 3 weapons
The Danone “winning” model
– 15 –
MICRUB
– 16 –
RUSSIA
USA
BRASIL
CHINA
MEXICO
I NDONESIA
> 35% > 60% 60%
MICRUB: our trump for today
– 17 –
Sales Growth People
MEXICO
– 18 –
Fresh Dairy Products
Dan’Up DanoninoActivia
35.3% 34.5% 35.9%36.9% 38.1% 40.1% 38.9%
41%
44.1%
6.8%
9.7%13.1%
15.5%
18.3%19.5%
23.0% 23.1%22.0%
18.5% 19.1%17.9% 17.3%
17.0% 15.2% 16.2% 16.9%15.9%
2002 2003 2004 2005 2006 2007 2008 2009 2010
Competitor #1
Competitor #2
Volume share
MEXICO
– 19 –
Market share Fresh Dairy Products
Sales
2004 2005 2006 2007 2008 2009 2010
MEXICO
– 20 –
Waters
Booming HOD businessDiversified product ranges
29%
27%
22%19%
17%
12%14%
2004 2005 2006 2007 2008 20102009
Competitor #2
Competitor #1
MEXICO
– 21 –
Volume share (Bottles + HOD)
Market share Waters
Premium
Superpremium
Affordability
Mainstream
INDONESIA
– 22 –
Baby NutritionNutricia & Sari Husada
29.5%31.4%
32.3%34.3%
38.6%
Competitor #123.5% 23.7% 24.0% 23.2% 23.9%
11.1%10.2% 10.1% 9.6% 9.2%
2006 2007 2008 20102009
Value Share
Competitor #2
INDONESIA
– 23 –
Leader on the 2nd Asian Baby Nutrition Market
INDONESIA
– 24 –
Waters
Large Products rangeNature Origin uniqueness
Icon Status
“The sign of me”By Sebastian Gunawan
“Enjoy my pulse
of life”
New drinks concept born in Asia
TV
Digital
Sampling
CHINA
– 25 –
Waters
Mizone
+50%
Distribution
Brand promotion
Moscow
+Center
Siberia
Volga
North West
Ukraine
Oural
South
RUSSIA
– 26 –
#1
#2
#2
#1
#1
#1
JV Danone Unimilk:
#1 in Fresh Dairy Products
And #1 in Baby Nutrition
32%
34%
36%
38%
40%
42%
44%
Jan '10
Fev '10
Mars '10
Avr '10
Mai '10
Juin '10
Juill '10
Aou '10
Sept '10
Oct '10
Nov '10
Dec '10
Competitor #1
Rich brand mapping covering all price segments
and consumers need
HealthPleasureAll family Kids & Teens
RUSSIA
– 27 –
Danone Unimilk Leverage Baby
Affordable
Basic
Premium
USA
– 28 –
A consolidated business leader on Fresh Dairy Products
35% market share (value)
Complementarity Strategy Visible in our product range
And locals
Worldwide
O T X
From Hospitals
To the community
BRAZIL
– 29 –
Initiatives accorded to the local identity
Strong brands
More than a Lab: A Pioneer
29.8 % 30.5 %32.9 % 32.6 % 33.2 % 34.1 %
35.8 %
26.9 % 25.9 %
22.8 %21.3 %
22.4 % 22.4 % 21.1 %
13.3 % 13.4 % 13.6 % 14.4 % 13.5 %12.4 %
11.0 %
2004 2005 2006 2007 2008 2009 2010
Competitor #1
Competitor #2
BRAZIL
– 30 –
Long term & stronger leaderon Fresh Dairy Products
NEVER STOP TRYING
DANONE LABs
Danone Winning Model
– 31 –
Yoghurteria
New retail model
Expand Danone experience
into new and personalized
ways of enjoying Yoghurt
Testing the future: New channels
– 32 –
People Organization & Mindset
Danone Winning Model
– 33 –
+ intelligence
+ best practices
+ synergies
+ knowledge
A multi centric, highly connected organization
– 34 –
ParisAmsterdam
Moscow
Shanghai
Singapour
New York
Buenos Aires
Barcelona
Adaptability
Multiplicity
Reactivity
Sao Paulo
connections + success+ =
Moving by nature
No dogma: “Jeu de Jambes”
Curiosity
Uncommon Energy
State of Mind
– 35 –
Recommended