Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities

MAKING IT HAPPEN ON A SHOESTRING

crowdsourcing your marketing activities

Ross Kimbarovsky - crowdSPRINGStart-Up Marketing Boot Camp

October 8, 2010

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the world has changed

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marketing has not changed

marketing has not changed

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1000 ideas or 1 good one?

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Darwinian meritocracy of ideas

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marketing on a shoestring

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goals, strategies, tactics

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leverage crowdsourcing

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PPC

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design and content

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basic surveys

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advanced surveys

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promotion

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5 crowdsourcing tips

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provide clear directions

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have an open mind

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set a fair value

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focus on right details

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avoid committeecide

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1000 ideas or 1 good one?

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Ross Kimbarovskyross@crowdspring.com

@rosskimbarovskycrowdspring.com

questions?

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