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Making design decisions stick
Service design & user experience @lily_dart lilydart.com
Building stronger teams for better outcomes.
Service design & user experience @lily_dart
Making design decisions stick
We’re all striving for great user experience
Service design & user experience @lily_dart
Making design decisions stick
ExperienceUser Designer
Service design & user experience @lily_dart
Making design decisions stick
ExperienceUser Designer
Service design & user experience @lily_dart
Making design decisions stick
Experience
Service design & user experience @lily_dart
Making design decisions stick
Experience
front-end developers
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
front-end developers
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
product managers
front-end developers
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
product managers
front-end developers
QA’s
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
QA’s
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’s
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
brand designers
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
brand designerscopywriters
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
brand designers
marketing
copywriters
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
brand designers
marketing
copywriters
clients
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developers
sysadmins
product managers
front-end developers
user researchers
QA’sdev-ops
brand designers
marketing
copywriters
clients
customer services
Service design & user experience @lily_dart
Making design decisions stick
Experience
back-end developerscustomer services
brand designerssysadmins
product managers
front-end developers
clients
copywriters
user researchers
QA’smarketingdev-ops
Service design & user experience @lily_dart
Making design decisions stick
User experience is a team sport
Service design & user experience @lily_dart
Making design decisions stick
Successful design doesn’t happen in isolation
Service design & user experience @lily_dart
Making design decisions stick
front-end interactions
Service design & user experience @lily_dart
Making design decisions stick
front-end interactions
user journeys
Service design & user experience @lily_dart
Making design decisions stick
front-end interactions
user journeysUI design
Service design & user experience @lily_dart
Making design decisions stick
application architecture
front-end interactions
user journeysUI design
Service design & user experience @lily_dart
Making design decisions stick
coding standards
application architecture
front-end interactions
user journeysUI design
Service design & user experience @lily_dart
Making design decisions stick
coding standards
application architecture
front-end interactions
user journeys
test coverage
UI design
Service design & user experience @lily_dart
Making design decisions stick
coding standards
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
Service design & user experience @lily_dart
Making design decisions stick
coding standards
git workflowaccessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
Service design & user experience @lily_dart
Making design decisions stick
coding standards
git workflowaccessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
Service design & user experience @lily_dart
Making design decisions stick
coding standards
git workflowaccessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
Service design & user experience @lily_dart
Making design decisions stick
Clear vision
Service design & user experience @lily_dart
Making design decisions stick
Clear vision
Good leadership
Service design & user experience @lily_dart
Making design decisions stick
Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.”
Kurt Uhlir
“
Service design & user experience @lily_dart
Making design decisions stick
Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.”
Kurt Uhlir
“
Service design & user experience @lily_dart
Making design decisions stick
Empathy
What's the most important skill of decision-making? Knowing what drives people to make decisions. Getting groups of people excited about an idea requires understanding what motivates them. ”
Bryan Zmijewski
“
Service design & user experience @lily_dart
Making design decisions stick
A good leader is empathetic
Service design & user experience @lily_dart
Making design decisions stick
They understand our individual needs>
A good leader is empathetic
Service design & user experience @lily_dart
Making design decisions stick
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic
Service design & user experience @lily_dart
Making design decisions stick
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic
Service design & user experience @lily_dart
Making design decisions stick
Lack of commitment When there is no empathy, you get:
to decisions
Service design & user experience @lily_dart
Making design decisions stick
“I decided not to it that way”
Lack of commitment to decisions
When there is no empathy, you get:
Service design & user experience @lily_dart
Making design decisions stick
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
When there is no empathy, you get:
Service design & user experience @lily_dart
Making design decisions stick
“I told the designer we couldn’t do that”
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
When there is no empathy, you get:
Service design & user experience @lily_dart
Making design decisions stick
“I thought someone else was doing that?”
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
“I told the designer we couldn’t do that”
When there is no empathy, you get:
Service design & user experience @lily_dart
Making design decisions stick
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Making design decisions stick
Understand what motivates them>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Making design decisions stick
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Making design decisions stick
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users needs
>
>
>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Making design decisions stick
Direction and focus
A genuine leader is not a searcher for consensus but a molder of consensus.”
Martin Luther King, Jr.
“
Service design & user experience @lily_dart
Making design decisions stick
A good leader sets direction and focus
Service design & user experience @lily_dart
Making design decisions stick
They communicate goals, not details>
A good leader sets direction and focus
Service design & user experience @lily_dart
Making design decisions stick
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus
Service design & user experience @lily_dart
Making design decisions stick
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus
Service design & user experience @lily_dart
Making design decisions stick
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Making design decisions stick
“I know what my own customers want”
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Making design decisions stick
“I know what my own customers want”
“This is best practice”
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Making design decisions stick
“I know what my own customers want”
“This is best practice”
When it there is no direction and focus, you get:
“Because I’ve been doing this for 10 years”
Conf lict
Service design & user experience @lily_dart
Making design decisions stick
“I know what my own customers want”
“Won’t work because of the flux capacitor”
“This is best practice”
When it there is no direction and focus, you get:
Conf lict“Because I’ve been doing
this for 10 years”
Service design & user experience @lily_dart
Making design decisions stick
Set goals for your work
Service design & user experience @lily_dart
Making design decisions stick
>
Set goals for your work
Don’t wait for someone else to define those goals
Service design & user experience @lily_dart
Making design decisions stick
>
> Define metrics to measure your success
Set goals for your work
Don’t wait for someone else to define those goals
Service design & user experience @lily_dart
Making design decisions stick
If something isn’t working, change it
>
>
>
Don’t wait for someone else to define those goals
Set goals for your work
Define metrics to measure your success
Service design & user experience @lily_dart
Making design decisions stick
Collaboration
Individual commitment to a group effort - that is what makes a team work.”
Vince Lombardi
“
Service design & user experience @lily_dart
Making design decisions stick
A good leader facilitates collaboration
Service design & user experience @lily_dart
Making design decisions stick
They make space for new ideas to be considered>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Making design decisions stick
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Making design decisions stick
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Making design decisions stick
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Making design decisions stick
“The feature description was unclear”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Making design decisions stick
“The feature description was unclear”
“That bug is her fault”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Making design decisions stick
“The feature description was unclear”
“That bug is her fault”
BlameWhen there is no collaboration, you get:
“The back-end is slow, not the javascript”
Service design & user experience @lily_dart
Making design decisions stick
“The back-end is slow, not the javascript” “The feature
description was unclear”
“That bug is her fault” “The QA should
have checked that”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Making design decisions stick
Facilitate collaboration
Service design & user experience @lily_dart
Making design decisions stick
> Be open to feedback and new ideas
Facilitate collaboration
Service design & user experience @lily_dart
Making design decisions stick
>
>
Be open to feedback and new ideas
Facilitate collaboration
Focus your communication on what is relevant to them
Service design & user experience @lily_dart
Making design decisions stick
>
>
>
Be open to feedback and new ideas
Focus your communication on what is relevant to them
Admit your mistakes, and credit others successes
Facilitate collaboration
Service design & user experience @lily_dart
Making design decisions stick
Be empathetic
When something doesn’t go as planned, take the time to understand why.
Use that knowledge to avoid lack of commitment to design decisions.
Service design & user experience @lily_dart
Making design decisions stick
Set direction and focus
Set goals to clarify that direction, and measure them.
Avoid the conflict that comes from incompatible individual opinions.
Service design & user experience @lily_dart
Making design decisions stick
Facilitate collaboration
Don’t be the “rockstar”; commit yourself to the success of the team.
Avoid the blame culture that stops others making the same commitment.
Service design & user experience @lily_dart
Making design decisions stick
Making design decisions stick
Service design & user experience @lily_dart
Making design decisions stick
Making design decisions stick isn’t about
writing better documentation
Service design & user experience @lily_dart
Making design decisions stick
It’s about building stronger teams
and being better colleagues
Any questions?
Thank you
Service design & user experience @lily_dart lilydart.com
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