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Making Big data relevant for your business!. Name Title Microsoft Canada. The New World Of Data in Action. Demo - Social Analytics Demonstration. What we just saw !. What it means to you !. Mixing structured with unstructured data. Big Data. - PowerPoint PPT Presentation
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MAKING BIG DATA RELEVANT FOR YOUR BUSINESS!
NameTitleMicrosoft Canada
2
THE NEW WORLD OF DATA IN ACTIONDemo - Social Analytics Demonstration
3
Big Data
BI for the masses
Running Mission Critical
Providing quality data
WHAT IT MEANS TO YOU!WHAT WE JUST SAW!
Powerful familiar tools to visualize
data
Mixing structured with unstructured
data
Dealing with large set of data in a
dependable manner
Aggregation of data
The New World of Data
Getting value out ofBig Data
Business Insight The last mile to the user
The Components of Big Data
ABOUT THIS SESSION
Roadmapping your Org to Big Data Summary
5
THE WORLD OF DATA IS CHANGING
WHAT WE HEAR FROM CUSTOMERS
6
70% of U.S.
smartphone owners regularly shop online via their devices.
44% of users
(350M people) access Facebook via mobile devices.
50% of
millennials use mobile devices to research products.
60% of U.S.
mobile data will be audio and video streaming by 2014.
Mobility
2/3 of the
world's mobile data traffic will be video by 2016.
33% of BI will
be consumed via handheld devices by 2013.
Gaming consoles are now used an average of1.5 hrs/wk
to connect to the Internet.
80% growth
of unstructured data is predicted over the next five years.
1.8 zettabytes
of digital data were in use worldwide in 2011, up 30% from 2010.
1 in 4
Facebook users add their location to posts (2B/month).
500M Tweets
are hosted on Twitter each day.
38% of people
recommend a brand they “like” or follow on a social network.
100M
Facebook “likes” per day.
Brands get
Big Data
Social
Mobility
Cloud
Tackling growth in the volume, velocity and variety of dataTHE NEED: BUSINESS ANALYTICS FOR THE NEW WORLD OF DATA
How do I optimize my fleet based on weather and traffic patterns?
SOCIAL & WEB ANALYTICS
LIVE DATA FEEDS
ADVANCED ANALYTICS
What’s the social sentiment for my brand or products
How do I better predict future outcomes?
BIG DATA ENABLES A NEW SET OF QUESTIONS
Insight
INSIGHTS FROM ANY DATA, ANY SIZE, ANYWHERELEVERAGING ON PREMISE AND CLOUD PLATFORMS
Non-Relational Streaming
010101010101010101101010101010101001010101010101101010101010
Cloud
Relational
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WHAT IS BIG DATA?
Mobile
Advertising
Web Logs
eCommerce
Recommendations
Collaboration
Digital Marketing
Search Marketing
Payables
Payroll
Inventory
Contacts
Deal Tracking
Sales Pipeline
Terabytes
Gigabytes
Megabytes
Petabytes
Data Complexity: Variety and Velocity
Social Sentiment
Wikis / Blogs
Sensors / RFID / Devices
Audio / Video Log Files
Spatial & GPS Coordinates
Data Market Feeds
eGov Feeds
Weather
Text/Image
Click Stream
Web app optimization
Smart meter monitoring
Equipment monitoring
Advertising targeting
Life sciences research
Fraud detection
Healthcare outcomes
Weather forecasting
Natural resource exploration
Sentiment analysis
Churn analysis
Traffic flow optimization
IT infrastructure optimization
Legal discovery
SOME COMMON BIG DATA SCENARIOS
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MICROSOFT BIG DATA
InsightEnrichManage
ACTIVATE DATA AS THE NEW CURRENCY
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SCIENCE & STATISTICS SPORTS & GAMESTRANSPORTATION
& NAVIGATION
DATA QUALITY SERVICES
HEALTH & WELLNESS
MEDIA & ENTERTAINMENT
COMMUNICATION
GOVERNMENTAL
WEATHER & CLIMATE
BUSINESS & FINANCE
DEMOGRAPHICS
HIGH TECH & ELECTRONICS
REAL ESTATE REFERENCERETAIL &
HOSPITALITY
ANY DATA, ANY SIZE, ANYWHERE – CLOUD ON YOUR TERMS
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Database
Scenarios
Rationale for Usage
TraditionalNON-VIRTUALIZED
PrivateCLOUD
PublicCLOUD
HYBRID IT
ALWAYSONHelping enable global HA, through greater uptime and manageability
HIGHER PRODUCTIVITYSingle solution to manage; Availability Groups
GREATER UPTIME & H/W USE
ADDITIONAL BENEFITSScale on demand
Synchronous data
movement
Asynch
ronou
s dat
a
mov
emen
t
AG
AG
AG
AG_Listener
Unified HA Solution
MISSION-CRITICAL WORKLOADS AND APPLICATIONS
TOP STATS in production workloads 100T
B20TB88PB30min24TB
Largest Single Database
Largest Table
Most Data in a Single App
Data Load Time for 1TB
Largest Cube
RECORD-BREAKING performance and scale
5,203 TPS, 320 AGENTSINTEREST CAPITALIZATION performance benchmark for T24
5,000 CONCURRENTUSERS HIGHEST SCALE benchmark for TeamCenter
34,000 USERS,WORLD-RECORD SCALE for 3-tier SAP SD
9 MILLION UTILITY METERS/HR RECORD SCALE data management for MDM
Embrace insight
naturally
Acceleratebroad
adoptionMove fast. Move first.
Our perspectiveA holistic approach to business analytics
MICROSOFT IN THE LEADER QUADRANT FOR BI AND DW
20Gartner, February 2012 – before SQL Server 2012 release
Business Intelligence
Platform
Data Warehouse Database
Management Systems
“Microsoft exhibits one of the best value propositions on the market with a low cost and a highly favorable price / performance ratio”
- Gartner, February 2012
Evolution of BISelf-Service BITraditional BI
IT Pro
End Users
Existing Data
LOB Applications FilesData Marts
ETL/Data Quality
Analysis ReportsDashboards & Scorecards
Provision
Analysis Cubes
Data Warehouse
Data Staging
Spreadsheets
Specialized Tools
• Multiple BI tools• High learning curve • “Spreadmarts”/Silos• Not scalable
Existing Challenges
RAPID DATA EXPLORATION AND VISUALIZATION
“Only 28% of potential users are using the standard BI platform of choice in organizations¹”
Stunning, interactivedata visualizations,
Power View.
Familiar tools built on Excel &
SharePoint
Mashup data, PowerPivot
¹ Gartner, “The Consumerization of BI Drives Greater Adoption,” James Richardson, June 3, 2011
CREDIBLE, CONSISTENT DATACompanies with accurate data perform better¹
¹Source: “Turning Pain into Productivity with Master Data Management,” Aberdeen Group, Feb 2011
Single BI Semantic
Model
Data Quality
Services
Delivered with Master DataServices
% of master data complete & accurate
Hrs spent per employee each week searching for info
Top 20% Performers 1.2hrs
Middle 50% Performers 2.8hrs
91%
68%
Under 50%Bottom 30% Performers 6hrs
SQL SERVER 2012
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Software AppliancesReference Architectures
Dell Parallel Data Warehouse
HP Enterprise Data Warehouse
Dell Quickstart Data Warehouse
HP Business Data Warehouse
WE MANAGE RELATIONAL DATA WITH MICROSOFT ENTERPRISE DATA WAREHOUSE SOLUTIONS
Fast Track for
26
THE ROADMAP TO BIG DATA
Start thinking about the value Big Data for your organisation
Use DPS to get SQL Server 2012 value now!
Take us on the Business Insight Challenge
Evaluate appliances and Cloud scenarios - Hybrid IT
Evaluate reviving Past DataWarehouse assets to provide value
Have a great day!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the
date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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