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Know your audience
• Presenting your business plan on video means that you will not be face to face with your audience and interacting with the people who are receiving your message.
• Think about who will be watching the video and how you need to present the information within it.
Organize your notes for your plan
• What you do not, under any circumstances, want to do is to read the written version of your business plan to your audience (turns out people can read for themselves)
• Instead, create a well-developed presentation that shows the audience the plan and explains it in an interesting and effective way.
Create a script from your plan
• Read from a script if you are narrating over PPT panels (i.e., no video of you, you’re using a microphone)
• Read from cue cards if you’re presenting directly to the camera – use poster board and have a friend hold them
Develop useful, authentic visual aids
• Include a PowerPoint presentation in the video• Or use a white board with well-drawn notes or
charts and graphs. • Make sure that the visual aids are effective. • Having poor or ineffective visual aids is worse
than having none at all, because they can make your entire presentation seem unprofessional.
Use a conversational tone
• Avoid a monotone presentation, focusing instead of talking to the camera as though you are talking to people who are in the room.
• Use a friendly, professional tone that is easy to follow.
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