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1Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
Presented by CEO Matt Kepple
Personalised results from the charity projects you fund
Guardian Activate Singapore Social Change Category
2Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
Charity has always been about how much money you give. Now it’s about how much Change you make.
There has been a loss of confidence in charities
“I don’t donate money to charity because I’m not confident that my
donation won’t be wasted.
That’s why I volunteer
my time instead because that way I see
the direct impact of what I put in”
Investment ManagerMale, aged 30-35
3Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
“I give monthly to Cancer Research (CRUK) because I know who they
are. But I don’t know who else to give
to. If there was a site
that told me where to give, I’d
use it”Events Marketing Manager, Female,
aged 25-30,
Source: Forbes, Financial Times, Makerble Research Interviews, Resource Alliance
4Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Greater transparency = Higher donations
£££ 5.5million CYNICAL Latent Donors. Significant donation potential
4million TENTATIVE donors. £665million in potential donations
5million UNSATISFIED donors. £1.7billion in moveable donations
13.5million SATISFIED donors.
Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO
28million monthly donors in the UK in total
UK Donations Market: 14.5million people want a better donor experience
Charity needs to catch up
5Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Convenience TransparencyGuidance
See the change you make in the world
6Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
Makerble delivers personalised results from the charitable projects you fund
Now you can see the change you make in the world
OnlineOn MobileOn Facebook
See the change you make in the world§
7Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
Why we expect consumers to use Makerble
Personalised Project Results• It’s Trustworthy: Now people understand that
their donations actually make a difference
Social Media Integration• It’s Easy: Makerble suggests projects each
month based on your social media profile• You Look Good: the difference your projects
make are shared on your Facebook Timeline
Lifestyle Checkout• It’s Affordable: You don’t need to give any
more than you can afford each month
Features & Benefits
Change The News powered by in partnership with
9Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Other ways to reach people
CHANGE THE WORLD YOUR WAYONLINE
MAGAZINEMEDIA COVERAGESOCIAL MEDIA
INFLUENCERS
£10K/MONTH/NGO FREE ADWORDSLOCAL & UNI
EVENTS
Business-to-Business-to-Consumer Marketing
10Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Branded Rewards Staff Donations
Media Agencies
Speaking directly to Brands
AccountantsSpeaking directly to Employers
White Label
Networking
Routes to MarketRoutes to Market Routes to MarketRoutes to Market
11Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
How it works - 1. Connect your Facebook
12Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
2. Tweak your bucket
13Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
3. Choose an amount
14Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
4. Earn your Change
15Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
5. Share your Change
16Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Consumer Market: 14.5million unsatisfied donors (UK)
Revenue• 4-10% transaction charge• £10/month average donation
Competition• Low market share
Global market for transparent donations• $20billion/year (minimum)
Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital
17Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Low risk. High returns.
£15,000 investment in
Private Beta live
65 Charities
Raising upwards of £25,000 to be discussed with investors for circa 5% (SEIS pre-approved)
£6,000 monthly burn
• £5,000 – Staff• £500 – Tech • £500 – Marketing
3% UK market share• 500K donors• EBIT: £1.4M
30% UK market share• 4.5M donors• EBIT: 14M
3% Global market share• $0.6B in donations• $24M in Makerble fees
PAST PRESENT Y3 SCENARIOS EXITS
Trade SaleConvio was sold to Blackbaud for $290M in 2012
IPOMakerble becomes an Amazon/Virgin for ethical products & services
18Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Competitive Growth Strategy
1. INCREASE BARRIER TO ENTRY• There is Opportunity to
standardise the way that charities visualise their impact.
• No-one is innovating in this space
• Establish Makerble’s Badges as the de facto way to visualise & compare charitable impact.
• Makerble can then own the seeing the impact of your donations space; making it harder for competitors to muscle in.
• Validation: Justgiving.com and Globalgiving.org.uk want our API
2. SCALE GLOBALLY, RAPIDLY• Globally there is no dominant
platform for charitable donations.
• Makerble is the world’s first platform to itemise and personalise the impact of people’s donations.
• Acquiring charities is cheap.• We use Stripe.com to process
donations in multiple currencies
• Progress: • UKTI is already sending us on
trade missions to USA and Singapore
• MBA students are formulating global expansion business case
3. BIG DATA• Our data on
donor trends & cause preferences will be unparalleled
• We can monetise this through reports, consulting and enterprise services to charities globally.
19Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Multiple Award-Winning Founders
Accomplished Respected Advisors
20Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Kirsty McFadden – Product Manager for award-winning private social network which increased donations and retention among donors to The World Society for the Protection of Animals
Abhi Patel – Senior programmer and a Vice President at Goldman Sachs overseeing the building trading algorithms.
David Pritchard – Head of Impact Measurement at New Philanthropy Capital. The organisation advising high net worth individuals on which charities are effective.
Ann Foley – former Regional Operations Manager for international development charities the Red Cross and TearFund§
Caroline Fiennes – author, speaker and consultant in the arena of effective philanthropy. Advisor to the Association of Charitable Foundations.
Joe Galliano – Celebrity & Charity Liaison Manager connecting celebrities to the causes they care about. Created the Dear Me book series authored by celebrities to benefit charity.
Stephen Donajgrodzki – Senior Partner at Equal, the media buying agency. Develops advertising and marketing strategies for clients ranging from government to leading brands.
Duane Melius – Responsible for New Business and development of marketing strategies within the group of marketing agencies under Edge Asia.
Ola Obaro – Marketing professional with experience client-side working for brands including Harlequins Rugby, Johnson & Johnson and Mars Drinks.
Target Audience >>>>> Non Cynical Want Some Evidence
Cynical and Motivated
Cynical but need an easy solution
Choice of projects Monthly Portfolio
Real Itemised Impact On FB Timeline
See the Potential Impact Easy comparison
Social user experience Web + Mobile
21Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Competitors: Makerble is the only platform in the world to itemise charities’ project results
22Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
This is why our competitors have a small market share
We believe that to break the mainstream market, charitable donations need to be more transparent. I.e. charities’ project results must be itemised.
Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital
23Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
Itemised Project Results increase charities’ effectiveness
People finally understand the
Change they make in the world
Projects that create the most Change in
their categories become
increasingly popular
Projects have a greater financial incentive to
Improve Feedback Loops, Learn, Collaborate, Share, Innovate to ensure their projects are creating the
most Change possible
Vulnerable and excluded people
in developing countries get
better access to and more
benefit from essential services
CONSUMER UNDERSTANDING
CONSUMER DEMAND
ECONOMIC INCENTIVE
SOCIAL IMPACT
Theory of Change
Join us and truly change the world
24Makerble.com Tweet us: @Makerble mk@makeworldwide.com Matt Kepple, London
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