Magic In The Moonlight

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Magic In The MoonlightOnline Marketing/Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign

This report recaps our efforts on multiple levels including:• Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts.

• Campaign Statistics include – Total Page Views of all film related content – 14,839Total Bitly Campaign Clicks – 2,013

OnlineContent

Page Views to date – 613 Website TrafficPage Views – 733,000/month

Unique Visitors – 466,000/month

Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.4Mill. Clicks – 780.

DedicatedEmail

Delivered – 110,000Opened – 9,955

Bitly Clicks – 2,013

Campus Circle

Newsletter Emails – 22,803Opens – 1,998

Weekly Newsletter CampaignClicks– 57

Calendar Listing

Page Views – 115Website TrafficPage Views – 733,000/month

Unique Visitors – 466,000/month

FilmTrailer

Page Views – 138 Website TrafficPage Views – 733,000/month

Unique Visitors – 466,000/month

SweepstakesPage Views– 2,020 to date

Entries – 666 to dateWebsite TrafficPage Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status