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7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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© 2012 IBM Corporation
How IBM SmartCloud Enterprise is Helping to
Maintain Tradition in the South Region in Brazil
Daniel Bittencourt
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About Lung
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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Social Intelligence
Design Thinking Agile/Scrum
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7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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Engaje to transform
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what we do
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
http://slidepdf.com/reader/full/lung-how-ibm-smartcloud-enterprise-is-helping-to-maintain-tradition-in-the 7/54http://redencao.cc
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
http://slidepdf.com/reader/full/lung-how-ibm-smartcloud-enterprise-is-helping-to-maintain-tradition-in-the 9/54http://portoalegre.cc
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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Rio Grande do Sul
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The social and geographic context
Rio Grande do Sul• Southern Brazil
• Near to Argentina and Uruguay
• History of defense of the last brazilian border
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Context
• The characteristics of the “Pampa”• The “Gaúcho”
• The culture
• The language
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and what a
Tchêpédia?
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The context
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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The most important date for the Rio Grande do
On September 20th, 1835, the “Farroupilhas”, led b
Gonçalves, won the Ponte da Azenha clash and en
province of Porto Alegre.
Thus began the “Guerra dos Farrapos” (Farrapos W
armed conflict in Brazil's history, which resulted in tof independence of the state of Rio Grande do Sul,
the República do Piratini (Piratini republic), which las
seven years.
The Context
20 th
September
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The “Gauchês”
The words we use daily say a lot about who w
we live. A place with so many stories like Rio
a large vocabulary with authentic and curious
The Context
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The cha
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Build an experience based on IBM tech
to preserve the “Gaúcho” culture
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Cultivating a community to collaborativel
the most important richness of its peop
Lung Experience
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The “Gaúcho” language an
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The Solution
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Tchepédia
The first collaborative encycl
the “Gaúcho” culture and lan
Tchêpédia
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The solution
IBM• Infrastructure
• Cloud Computing
LUNG
• Social Intelligence
• Social Media expertise
• Collaborative Communities
T hê édi Th fi t ll
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Tchêpédia, The first colla
about the “Gaúcho” cultu
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Anyone can contribute registering a word, it
meaning and in that region of the state is us
Opportunity to comment on the expressions
record your pronunciation.
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Connection with social ne
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Social engagement
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7,069 fa
about 1,00terms registere
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Facebook posterspronunciation rec
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Live portraits
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Poss
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Tchêpédia is a feature of the Wikicity Fra
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To understand what’s a Wikicity , firstly we’ve t
about Wikispots.
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What’s a wikispot?
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Wikispots are real territories (cities, neighborhoods, parks, c
etc.) that receives collective interventions and contribution
digital platform.
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So a Wikicity is a kind of Wikisp
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http://wikicidade.cc
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People can publish causes related to any of these c
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Website (http://portoalegre.cc)
• 120,000 visits
• 350,000 page views
• 1,500 registered users
• Audience: 5 continents, 144 countries, 3960 cities
• 1800 citizen collaborations
The numbers (23 months)
7/29/2019 LUNG | How IBM SmartCloud Enterprise is Helping to Maintain tradition in the South Region in Brazil
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Facebook (http://facebook.com/poa.cc)
• 14,904 Likes from 19 countries
• 80,000 people reached per day
• 5,266 users talking about PortoAlegre.cc
The numbers (23 months)
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http://facebook.com/poa.cc
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Ok, I’ve understood what’s a wiki
And what about the citizens?
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Territories are nothing without people. Therefore, any wikispo
wikicitizens. And what’s it? Wikicitizens are citizens that uses
internet as a way to discuss issues related to the city and to
real actions in the streets.
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Any example?
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To ask for more lighting in a public park,about 1500 people gathered at night to
demonstrate to the authorities that they
would like to use that space even
during the night. Everything started with
a Facebook event.
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The Pur
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The solution
Wikicity is a technology that is ready to migrate to the SmartCloud Enterprise.
Wikicity can incorporate many IBM solutions
SmartCloud Enterprise
Social Business
Tivoli
Cognos
Smart (Analytics)
Light Room
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Criar comunidades engajadas Alavancar negócios baseados em territórios
Solução à Smarter City para o cidadão de cidades de
tamanho
Create engaged communitie
Boost business based in territo
Smarter City for the citizens of cities of
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© 2012 IBM Corporation
Thank you!
Daniel Bittencourt
bit@lung.com.br
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