Love Is All You Need Recap Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Love Is All You Need (SPC) Street, Online, Social Media and Print Advertising Campaign

DMA: Los Angeles/NYC Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Street Marketing Reps postered and flyered Italian restaurants in Los Angeles and NYC to promote

the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Campaign Recap

Banner Advertising - 397K impressions, 303 clicks Sweeps – Page Views – 1806, Entries – 570 • Calendar – 116 page views Dedicated Email – 25.3K+ sent, Total Opens – 3,355 to date, Clicks – 774

Newsletter Banner Ad – 1 wk, 25.3K+ emails, page views – 3,000, 70 clicks Social Media - CC related channels: Facebook – 6,300; Twitter- 2,900

Film Trailer - 270 page views • Online Content – 455 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail outlets

Total Page Views – 9,002 Total Clicks – 1,263

Street Marketing Italian Restaurants – Los Angeles 1

Street Marketing Italian Restaurants – Los Angeles 2

Street Marketing Italian Restaurants – Los Angeles 3

Street Marketing Italian Restaurants – Los Angeles 4

Street Marketing Italian Restaurants – Los Angeles 5

Street Marketing Italian Restaurants – Los Angeles 6

Street Marketing Italian Restaurants – Los Angeles 7

Street Marketing Italian Restaurants – Los Angeles 8

Street Marketing Italian Restaurants – Los Angeles 9

Street Marketing Italian Restaurants – NYC 1

Street Marketing Italian Restaurants – NYC 2

Street Marketing Italian Restaurants – NYC 3

Street Marketing Italian Restaurants – NYC 4

Street Marketing Italian Restaurants – NYC 5

Street Marketing Italian Restaurants – NYC 6

Street Marketing Italian Restaurants – NYC 7

Street Marketing Italian Restaurants – NYC 8

Street Marketing Italian Restaurants – NYC 9

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 397K. Clicks – 303.

Dedicated Email

Delivered – 25,308 Opened – 3,137

Clicks – 711

Campus Circle

Newsletter

Emails – 25,308 Opens – 3,000

Total Love Clicks – 70

Online Calendar

Page Views – 95 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content

Page Views – 455 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Movie Trailer Page

Page Views – 270 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Entries – 570

Page Views – 1,806

Demographics of Entrants

Age – 31% 18 to 34, 47% 35 to 54

Gender – 59% Female Ethnicity – 44%

Caucasian Status – 46% Working,

25% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,300 Twitter followers: 2,991

Social Media Post examples