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De Smet Jesuit Logo & Brand Identity Guidel ines
by Greg LitwickiPrepared 1/14/16
Logo & Brand IdentityGuidelines
De Smet Jesuit High School
De Smet Jesuit Logo & Brand Identity Guidel ines
Contents0
De Smet Jesuit Logo & Brand Identity Guidel ines
0.1 Logo Specifics0.2 Typeface Details0.2.1 Typography In Use0.2.2 Typography In Use0.2.3 Typography In Use0.3 Color Specifications0.4 Logo Styles0.4.1 Logo Styles0.4.2 Logo Styles0.4.3 Logo Styles0.4.4 Logo Styles0.5 Sports Applications0.5.1 Sports Applications 0.5.2 Sports Applicactions0.6 General Merchandise Applications
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Specifics0.1
Logo Clear Space
Logo Clear Space
Grey stripped area indicates Safe Zone. Other graphical and visual
elements can be safely positioned up to the adjoining Blue area.
Blue indicates Clear Space. The blue area must be kept free of all
other graphical and visual elements.
This logo represents the core logo as it should appear on white and
or any light color background
Grey stripped area indicates Safe Zone. Other graphical and visual
elements can be safely positioned up to the adjoining Blue area.
Blue indicates Clear Space. The blue area must be kept free of all
other graphical and visual elements.
This logo represents the core logo as it should appear on white and
or any light color background
DE SMET JESUIT
DE SMET JESUIT
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines
Friz Quadrata Regular is the primary font used for the
logotype/logo wording. It can also be used for headline copy for an
document
Only one font style is used for the logo, and it is from one font family called Friz Quadrata
The Friz Quad family consists of 2typeface widths: Friz Quadrata Regular and Bold
Each weight comes in an italic format
Logo & Brand Identity Guidelines
Typeface Details0.2When to Use:
The Typeface Family
The bold version if the font should be used in limited fashion.
It can be used as the standard when stronger emphasis is
needed, such as in: stationery, website design, brochures and all forms of general correspondence.
When to Use:
F r iz Quadrata Regular
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
Friz Quadrata Bold
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines
Trebuchet Regular is the primary font used for any text used on
brochures, web sites and other materials that call for basic body
copy.
Only one font family used for text to support the headline/logo font:Trebuchet MS
Trebuchet family consists of 2typeface widths: Trebuchet reg and bold
Each weight comes in an italic format
Logo & Brand Identity Guidelines
Typeface Details0.2.1When to Use:
The Typeface Family
Trebuchet Bold can be used as a font within text where stronger emphasis is required. This font
can also be used as font for headlines where the the logo type
does not makes sense within the design of the individual piece.
When to Use:
Trebuchet MS Regular
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
Trebuchet MS Bold
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$^&*()
Friz Quadrata Bold is used for: All “De Smet Jesuit” type as well as headline copy on all marketing and web based communications.
Logo & Brand Identity Guidelines
Typography in Use0.2.2
Friz Quadrata Bold
Friz Quadrata (Reg)
When to Use:
Friz Quadrata Regular is used in conjunction with the logo where the weight of the type has to be
less in order to not overpower the graphic logo.
Also used for tag lines when used with the logo or logo type.
When to Use:
DE SMET JESUIT
DE SMET JESUITM E N F O R O T H E R S
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines
Trebuchet Regular is used for: Body copy on the web site,
brochures, stationary and other communication
elements where copy is substantial and needs to be
separated from the style and weight of the headlines and
sub-headlines.
Logo & Brand Identity Guidelines
Typography in Use0.2.3
Trebuchet MS (Rg & B)
When to Use:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
Bonat On It
Papal Visit
Pope Francis’ visit to the United States has thrust our Catholic faith into the spotlight. In a sense, I feel like Catholicism is finding its rightful place in American culture as a credible and prophetic voice. What started with the Venerable Fulton Sheen has come to Stephen Colbert and Fr. Jim Martin, S.J. Pope Francis’ expression of the Gospel message is taking its place in our social dialog. Our students had a front row seat to this last week when they went on a Papal pilgrimage to Philadelphia to see him in person.
Alongside the Pope at the World Meeting of Families in Philadelphia last week, we saw comedian Jim Gaffigan, TV host Mo Rocca—an alum of Georgetown Prep, my alma mater—, and actor Mark Wahlberg. Most Americans have laughed at these guys’ jokes or watched them on the screen. I imagine more than a few folks said, “I didn’t know he was Catholic!” These guys are living in the world but not “of” the world. These celebrities embody what the American culture considers “successful” nowadays—how many “successful” Catholics have there been from American cultural perspective? They are talented, are adept at social media, and have millions of “likes” and twitter followers.
Posted on October 7,2015
The official Blog Of Trevor Bonat,Principal, De Smet Jesuit High School
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Color Specifications0.3
PROCESS C31 M39 Y89 K6SCREEN R174 G143 B64WEB HTML #AE9142
Pantone 2925 Metallic
Metallic ink can be usedwhen applicable
PROCESS C32 M98 Y78 K42SCREEN R116 G21 B37WEB HTML #741525
Pantone 202C
Pantone 117C
PROCESS C22 M39 Y100 K1.5SCREEN R202 G152 B44WEB HTML #CA982C
PROCESS C76 M25 Y0 K0SCREEN R0 G155 B222WEB HTML #009BDE
Pantone 2925C
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Styles0.4
Primary Full 2 Color
Primary 1 Color
This is the primary logo to use, This is your main go-to version of
the logo, except for limited exceptions below.
SPARTAN HEAD MUST ALWAYS FACE RIGHT! NOTE: Helmet has a white stroke when appearing on a
maroon background.
This is the flat 1 color version, and can be used in environments
that might require a cleaner aesthetic.
Primary 1 Color
This is the flat 1 color version, designed to be used when placed
on a Maroon background
Note: Gold can be used in place of white where needed.
Solid Black
The solid black version is only to be used for Fax, and some forms
of black/white commercial printing applications, such as local newspapers etc, where
course halftones screens are used.
Social Media
There 2 versions of the Social Media profile image. Each are
saved with Transparent backgrounds.
The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines).
The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.
Full Tone Grey-scale
The grey-scale version can be used for higher quality, but still
B/W print reproduction, where a finer halftone screen is used.
DE SMET JESUIT
DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Styles0.4.1 Do Not: Logomark
Do Not: Logomark
Do Not: Fonts
Do Not: SIzing
Do Not: Color
To ensure your brand logo is not the victim of aesthetic
vandalism, the general rule to abide by is: do not change,
alter, modify any part of the logo.
Some examples of logo missuse are shown below.
Do not resize or change the position of the logomark.
Do not use any other font, no matter how close it might look
to Friz Quadrata.
Do not use squish or squash the logo. Any resizing must be in
proportion.
Do not change the colors even if they look similar. Use the
official color specifications detailed in these guidelines
DE SMET JESUIT HIGH SCHOOL
DE SMET JESUIT HIGH SCHOOL
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Styles0.4.2
Primary Full 3 Color
Primary 1 Color
This is the primary logo to use, This is your main go-to version of
the logo, except for limited exceptions below. Note: Gold
outline used when shield is appears on maroon background
This is the flat 1 color version, and can be used in environments
that might require a cleaner aesthetic.
Solid Black
The solid black version is only to be used for Fax, and some forms
of black/white commercial printing applications, such as local newspapers etc, where
course halftones screens are used.
Social Media
There 2 versions of the Social Media profile image. Each are
saved with Transparent backgrounds.
The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines).
The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.
Full Tone Grey-scale
The grey-scale version can be used for higher quality, but still
B/W print reproduction, where a finer halftone screen is used.
DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT
DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
DE SMET JESUIT DE SMET JESUIT
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Styles0.4.3
Tone on Tone
The following examples are permitted uses of a one color
logo when printed or applied to a De Smet solid color background.
The logos are used as “Multiply” effect on top of the background
Each logo is applied to the background as a “multiply” layer at 50% opacity.Opacity level can be adjusted based on the designers needs.
DE SMET JESUIT
DE SMET JESUIT
DE SMET JESUIT
DE SMET JESUIT
De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines
Logo Styles0.4.4
Business Papers
The following design incorporates all the core graphic elements of
the identity as part of the corporate business papers.
De Smet Jesuit De Smet Jesuit Logo & Brand Identity Guidelines - HOCKEYLogo & Brand Identity Guidelines
Sports Applications0.5
Under Armour Partnership
Apparel Logos
De Smet Jesuit is partnering with Under Armour Corp for apparel
and uniform executionThe following logos/UA Fonts are allowed within the context of the
Sport/Team.SPARTANS HOCKEY uses UA Cadet. DE SMET JESUIT always remains in
Friz Quadrata
1 color logo used for Hockey Apparel on light grey or white
garment. Note: Arc for type must be kept consistent. Italic DSJ is to be used only when a small vertical
logo is needed for embroidery
Apparel Logos
2 color logo used for Hockey Apparel when produced on Maroon
Garment.
Apparel Logos
1 color logo used for Hockey Apparel when produced on
Maroon Garment.
DSJDE SMET JESUIT
spartansHockey
DSJDSJ
DE SMET JESUIT
spartansHockey
DSJDE SMET JESUIT
spartansHockey
HOCKEY
HOCKEY
HOCKEY
UA CADET
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines - HOCKEYLogo & Brand Identity Guidelines
Sports Applications0.5.1
Under Armour Partnership
Apparel Logos
De Smet Jesuit Hockey Uniform Type:
UA Tiffany - This font is to be used on Uniforms only or on very
limited edition apparel by approval of team board.
This font does not have lower case characters
1 color logo used for Hockey Apparel on light grey or white
garment. Note: Arc for type must be kept consistent. Italic DSJ is to
be used only when a small vertical logo is needed for
embroidery
Apparel Logos
2 color logo used for Hockey Apparel when produced on
Maroon Garment.
Apparel Logos
1 color logo used for Hockey Apparel when produced on
Maroon Garment.
UA t iffany
ABCDEFghij1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ
De Smet Jesuit De Smet Jesuit Logo & Brand Identity Guidelines - UNDER ARMOUR FONTSLogo & Brand Identity Guidelines
Sports Applications0.5.2
Under Armour Partnership
De Smet Jesuit is partnering with Under Armour Corp for apparel
and uniform executionThe following logos/UA Fonts are allowed within the context of the
Sport/Team.SPARTANS HOCKEY uses UA Cadet. DE SMET JESUIT always remains in
Friz Quadrata
UA CADET
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA FALCON
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA PREMIER
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA TERRAFONT
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA TIFFANY
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA UNIVERSITY
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
UA RED RAIDER
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA UNDENIABLE
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
UA HIGHLIGHT
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
UA LUBBOCK
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
These UA fonts are mandatory when Under Armour is decorating Jerseys or other uniform apparel.
De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines - GENERAL MERCHANDISELogo & Brand Identity Guidelines
General Merchandise0.6
Under Armour Partnership
De Smet Jesuit general merchandise guideline is intended
to help guide producers of De Smet Jesuit Branded apparel.
The logo placements and sizes should be followed as closely
as possible.
The core assets should be used when designing any De Smet
apparel. Any deviation from the core logos will need to be
approved by school leadership.
POLOS: Helmet and Shield logos should not exceed 1.75” tall.Logos that use the “De Smet Jesuit” should not exceed 3” in length
QUARTER ZIPS: Helmet and Shield logos should not exceed 2” tall.Logos that use the “De Smet Jesuit” should not exceed 3” in length
HOODIES: Screen printed logos,whether they be the “D”, the helmet or the shield shouldnot exceed 8” wide or 7” tall.
WARM UP PANTS: Helmet or Shieldlogo should be opposite the UA logoand not exceed 2” tall
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