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Independent Internet-Magazin for Business and Education
Editorial Philosophy:On the basis of a social and educational promted national-economy, economy occours for an internationally competitive business andresearch location in Austria. Economy adresses decision-makers from today and tomorrow which appreciate sustained journalismand enjoyment with usefull informations, especially “out of home”.
„We are the only medium with its sole focus on the subjects of education, innovation and business and the sole focus to decision-makers.As an additional service to our readers and users, no traditional online-advertising exists on economy. On the contrary, we offer theadvertising-industry new communication-forms of Content- and Native Advertising. This ads are placed precisley in a suitable topicenvironment, without wastage in reaching the target group of decision makers.Christian Czaak, editor.
Founding and expansion:
Economy was already founded in 1999 as a web-based information-, service- and event-platform, dealing with the main-topics of business-oriented technology and innovation for companies and administration.From 2005 Economy has also appeared as a printed Weekly-Newspaper with a circulation of 30.000 (ÖAK Audit). The EU-Commission nominates the platform out of 162 European ICT-Initiatives for Industry & Research as a EU-Modelproject.58.000 readers and 6.600 decision-makers are counted by Media-Analysis (MA and LAE) as the latest current coverage forthe printed magazine. Austrian Webanalyse counts 7.214 Un. Clients & 16.633 PIs as the first range for the internet-magazin.In 2011 both titels were merged into the current Internet-Magazin and the channels “Education” & “Research” were introduced.In 2015 followed a complete technical, graphical and editorial relaunch of portal and magazin and its appereances on Facebook,Twitter and Google Plus. The channels “Service” and “Life” werde additional founded and introduced.2016 Economy publishes as the first Internet-Businessmagazin in Europe an ownVideo-Channelwith Best Practice for businessinnovations, applied F&E-Projects and News in Business & Tech. From 2019 on (longer) Doku-Videos followed.
Circulation:48.165 Unique Clients136.221 Page Impressions (monthly average)23.409 Subscribers Newsletter (Status 30.06.20)
.atsince 1999
Demography Readers & Users
Sources: Google Analytics, Sproutsocial, Facebook Page Reports & Target Analytics, economy.at (Surveytime: 01.01.20 till 30.06.2020)
0 10 20 30 40 50 60 70 80
56%
15%
29%
26%
21%
5%
4%
44%
male
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55-64
65+
female
0 5 10 15 20 25 30
0 10 20 30 40 50
23%
2 %
6 %
38%
54%
28%
49%
0 10 20 30 40 50 60
in education
employer
employee
Primary school
Technical College / Professional School
Examen / College
FHS / University
13%
13%
Finanzial Services
Common Administration
12%Commerce & Trade
12%ICT & Telekom
11%Production & Industry (inkl. Automotive)
10%Science & Research
6%
6%
Travell & Tourism
Construction & Property
5%Personal & Human Ressources
5%Education
3%Arts & Media
2%Entertainment & Leisure
0 2 4 6 8 10 12 14 16 0 2 4 6 8 10 12 14 16
19%
14%
Frontpage
Business
12%Technology
10%Research
10%Dossier
8%
6%
Education
Life
5%Service
3%Paper
0 2 4 6 8 10 12 14 16 18 0 2 4 6 8 10 12 14 16
03:28
03:22
Dossier
Business
03:18Technology
03:17Research
03:04Education
02:40
02:32
Newspaper
Specification in Minutes
Life
01:43Service
01:21Frontpage
0 0,3 1 1,3 2 2,3 3 3,3 4 4,3 0 0,3 1 1,3 2 2,3 3 3,3 4
24%
23%
Tuesday
Friday
20%Wednesday
17%Thursday
9%
4%
Monday
Saturday
3%Sunday
0 5 10 15 20 25 0 5 10 15 20 25
72%
6%
Österreich
USA
5%Germany
5%Great Britain
3%Italiy
34%
22%
Vienna
Graz
14%Linz
13%Salzburg
10%Innsbruck
0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 70 80
Advertising Formats and Rates:
Content Ad on Frontpage plus Story on a Channel-Site (f.E. Technology or Business)Package-Range: Frontpage: Image + Text max. 100 bookmarks, Channel: Image + Text max. 1.000 marks (plus Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Rate: 900,- (Prolongation-Week 600,-) ; inclusive Enquiry/Production
Content Ad on Channel-SitePackage-Range: Image + Text arround 1.000 bookmarks (inkl. external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 500,- (Prolongation-Week 350,-); inclusive Enquiry/Production of Content and Images
Advertising Formats and Rates:Content Ad as Header of the Newsletter with Link/s to external Landing-Page/sText-Range: maximal 200 bookmarksPublishing-Time: 1x each Tuesday or Friday (23.409 Subscribers; per 30.06.2020)Rate: 900,- ; inclusive Enquiry/Production ; Package-Discount: 3 + 1 free or 5 + 2 free
Native Ad as Story-Header in the Newsletter plus Story on Channel-SitePackage-Range: Newsletter with max. 200 bookmarks, Story Channel: Image + Text rd. 2.000 marks (+ external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday); Newsletter 1x on Tuesday or on FridayPlus: 1x separate Publishing over economy/Facebook Rate: 1.100,- (Prolongation-Week 700,-); inclusive Enquiry/Production Content and Images
Advertising Formats and Rates:
Native Ad on Channel-SitePackage-Range: Image + Text max. 2.000 bookmarks (inkl. external Link)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 700,- (Prolongation-Week 500,-); inclusive Enquiry/Production of Content and Images
Native Video Ad on Channel-SitePackage-Range: Videoformat (Length max. 5 Minutes ; z.B. Company-Portraits, Customer-References, Interviews)Publishing-Time: 1 Week minimum (each from Tuesday till Monday)Plus: 1x separate Publishing over economy/Facebook Rate: 3.900,- (Prolongation-Week 1.800,-); incl. Enquiry/Production and the Rights for own/further Utilization
Advertising Formats and Rates:
Any further combinations between Content-, Native-Ad & Newsletter are possibe,also individual Packages. All rates without taxes and discounts.
Economy Publishing Ltd. I Am Berg 3, 3470 Engelmannsbrunn I Tel.: +43/2279/27392 I Fax-DW 20Managing Director: Christian Czaak I Tel.: +43/(0) 699 - 100 29 094 I christian.czaak@economy.atAdvertising & Cooperations: Tristan Rohrhofer I Tel.: +43/(0) 699 - 100 25 440 I anzeigen@economy.at www.economy.at
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