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Lights, Camera, Action!
The Role of Multimedia in Web ApplicationsLeading Multimedia Formats in Use TodayWhat You Need to Know to Include Them in Your
WebApp Server Applications
Speaker: Randall Rutherford, Product Marketing Manager,
WebApp Server Software Suite
“Multimedia”
“The use of computers to present text, graphics, video, animation and sound in an integrated way.”
From webopedia.internet.com
Types of Web Multimedia
Text ImagesAudioVideoStreaming Media
The Role of Multimedia
Deliver ContentEntertainmentNewsTraining
Enhance UsabilityNavigation
Instruction
UsabilityWhat is Good Design?
Design Supports the Purpose of SiteShockwave vs. Credit Card ApplicationUser should be able to complete an application
quickly and successfully without making mistakes. Ideally, User should also feel engaged by the
experience.
Multimedia Techniques
AnimationsAudioVideoStreaming Media
Flash/ShockwaveSVGSMILDHTML
Animation
Animated GIFsAdobe ImageReady (Photoshop)Macromedia FireworksJasc Paint Shop Pro & Animation Shop
Flash / ShockwaveDynamic HTML
Macromedia Flash (.swf)
Authoring SWF Files
Macromedia Flash (www.macromedia.com/flash)
Macromedia Director (www.macromedia.com/)
Swish (www.swishzone.com)
Adobe LiveMotion (www.adobe.com/livemotion)
… Authoring SWF Files
2D Animation tools that export SWFAdobe IllustratorMacromedia FreehandAdobe Streamline can import bitmaps & convert to vectors
3D Animation Tools that export SWF 3D Studio MaxVecta3DSwift 3D
Flash / Shockwave
Director or Flash?
Use Director to create interactive multimedia productions
Use Flash to create resizable and extremely compact web site components
Macromedia Generator
“Generator is a high-performance, scalable solution for delivering real-time, visual content to audiences who require fast, time-sensitive and personalized Web sites.”
Macromedia Generator
What's the difference between Generator and Flash? Both can be used to deliver customized visual
content to a browser
Flash customization occurs on the client browser, using the Macromedia Flash Player
Generator customization occurs on the server, and is delivered to the client in a variety of formats
Macromedia Generator
… What's the difference between Generator and Flash?Generator delivers content in a variety of formats:
GIF, JPG, PNG, QuickTime and .swf
The main delivery method for Flash is a Macromedia Flash movie (.swf).
Integrate differently with databases and application servers
Macromedia Generator
Scalable Vector Graphics (SVG)
An open-standard vector graphics language
Based on Extensible Markup Language (XML)
High-resolution graphics for Web sites
Scalable Vector Graphics (SVG)
Audio
Web pages are by no means limited to text and graphics…
… but few mainstream Web sites include sound
CD-standard audio hogs up about 10 megabytes of bandwidth per minute
Audio
MP3WaveMIDIStreaming Audio
Video
MPEGQuicktime (.mov)AVI
Adding Video to a Web Page<HTML>
<HEAD><TITLE>GODZILLA® 2000</TITLE></HEAD>
<BODY>
<CENTER>
<EMBED src="godzilla2000_trailer320.mov" width=320 height=255
BORDER="0" AUTOPLAY="TRUE" LOOP="FALSE" CONTROLLER="TRUE">
</CENTER>
</BODY>
</HTML>
Streaming Media
The media file begins playing while it is still downloading
RealPlayer, Flash and Shockwave also incorporate streaming audio
Creating RealAudio files is easy Must have a dedicated streaming media
server to deliver content
Streaming versus Downloading
Streaming video has the advantage of realtime download and playbackAt slow internet speeds quality may suffer
Downloading video offers high quality playbackMust download entire file before it can be
viewed
Streaming Media
RealNetworks RealPlayer
Microsoft Windows Media Player
Apple Quicktime
Emblaze
Thin Client Multimedia
Streaming Video for Phones Released June, 2000
Media Player for Palm Released July, 2000
Streaming Video for Palm Released September, 2000
SMILDeveloped by the World Wide Web
Consortium (W3C)Enables the division of multimedia content
into separate files and streams (audio, video, text, and images),
Sends streams to a user's computer individually
Displays streams together as if they were a single multimedia stream
Integrating Multimedia with WebApp
WebApp Server in no way interferes with deploying any multimedia components in a web application
Multimedia delivery to cell phones, PDAs, other thin clients still not practical
Bandwidth available to user is critical in decision to deploy
Must serve the purpose of the WebApp
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