Life@Babson Marketing Tips & Tricks

Life@BabsonAnd Its Place in the Marketing Mix

Use The Entire

Marketing Mix

Common Marketing Tactics

for Student Events

Revitalizing Student Affairs Marketing Efforts, January 2010,

Education Advisory Board

Word of Mouth

Among College Students

Revitalizing Student Affairs Marketing Efforts, January 2010,

Education Advisory Board

• Word of mouth is THE most prominent way

students learn about events

• Besides web sites, the second most likely source of

news and information is from friends and familyGenX2Z Panel, December 2008, Anderson Analytics

Examples of Word of Mouth

• Dorms

• Classes

• Group meetings

• Clubs & orgs

• SGA meetings

• Work

• Trim/Reynolds

• Library

“Traditional”

Marketing Mix

• Still a relevant and necessary part of the mix

• Paper promotional materials

• Posters

• 11 by 17

• 24 by 36

• 36 by 48

• Tent cards

• Flyers (8 ½ by 11)

• Postcards

• Hangcards

Cons

• Cost

• Dated

• “Why r u not going green?”

E-mail

Pros

• It’s easy!

Cons

• Overused

• Filtering

• Student mailbox size

• The way old people communicate

Tips

• Target, target, target

• Find the niche markets/lists that are

interested in your event

Babson Portal / Buzz / Calendar

Digital Display / LCD Screens

Contacts

• Reynolds Campus Center, Hollister Lobby, Trim

(Jen Zamora, jzamora@babson.edu)

• Jazzman’s Café (Kay Sorensen, ksorensen@babson.edu)

• Horn Library (Dee Stonberg, stonberg@babson.edu)

• Webster Center (Amy Lampe, alampe@babson.edu)

• Olin Hall (Erin Freda, efreda@babson.edu)

Social Media

Facebook

• Events, groups, fan page posts,

individual status updates

Twitter

LinkedIn

• Babson Community

• Class Groups

• Program groups (i.e. CLTP)

Life@Babson

Extend the Word of Mouth!

Contact ugradmarketing@babson.edu

to promote through Babson College

Facebook page or Twitter Account

Smart Phones

• How many texts / mobile phone chat messages does the

average teen send?

Nearly 100 texts a day!

How do you use this as a

marketing tool?

• Formatting

• Quick Hits

• Think about it as

extending word of mouth

Get Creative!

Use The Entire

Marketing Mix